When people are looking for medical information they turn to news sites – specifically health magazines’ websites and WebMD – according a new survey from Makovsky + Company. User-generated content on Wikipedia, Facebook, Twitter, YouTube and blogs was found to be less popular, with 54% of the respondents accessing this content versus 68% on online news sites. While this data shows a preference for health news sites, there are still a significant number of people accessing the user-generated sites.
Social Communities
The study, which polled 1,111 nationally representative consumers aged 18 and older, learned that patient communities’ websites were visited by 7%. This aligns with the latest Pew Internet report, The Social Life of Health Information, which found that 15% of social network site users, or 7% of adults, have gotten any health information on social networking sites.
Siren Interactive created this video for the Manny Awards where we were thrilled to win the Heart Award. Siren was chosen by the editors of Med Ad News for our dedication and singular focus to rare disease patients, caregivers and healthcare professionals. For the past three years, Siren has served pro bono as the interactive partner for National Organization for Rare Disorders (NORD) on Rare Disease Day. The honor included $3,000, which we donated to NORD.
My favorite part of the video are the photos of the rare disease caregivers, and their families, who are part of our book, Uncommon Challenges; Shared Journeys. There is also a photo at the end of the Siren team, which makes me smile. Check it out and let us know what you think.
Stacy Busking, Account Supervisor at Siren Interactive, was recently recognized as a Rising Star by the Healthcare Businesswomen’s Association (HBA). Its Rising Star Award recognizes women whose outstanding accomplishments make a difference in the industry. Stacy received her award at the 22nd Annual Woman of the Year Luncheon on May 5 at the Hilton New York where more than 2,000 people gathered to celebrate women in health care.
As an Account Supervisor, Stacy leads strategy development, as well as the day-to-day management of clients’ interactive programs. I asked Stacy about her “secret sauce” that helps her develop and build trusted relationships with clients.
85% believed that corporations should create shareholder value in ways that align with society’s interests, even if that means sacrificing shareholder value
One way to build brand loyalty in the pharmaceutical and biotech industry is by forming and maintaining relationships based on trust. The 2011 Edelman Trust Barometer, which surveyed 5,075 people ages 25-64 in 23 countries, found that the best way to earn trust today is through action, transparency and engagement.
Although the study showed an overall increase in trust worldwide, the U.S. was the only country to see a decline across all four main sectors—business, government, media and non-governmental organizations (NGOs).
Key Findings
In 19 of the 23 countries surveyed, business was as or more trusted than the government. Trusting a business to do what is right dropped 8% in the U.S., which shifted the U.S. out of neutral and into the distruster category. For the first time, trust in NGOs was equal to business in developing countries, a rise in the last 5 years. In the U.S., trust in NGOs and the media decreased 8% and 11% respectively.
Doctors indicated strong interest in being able to access electronic medical records (EMRs) through the iPad
Professionals across the healthcare industry, doctors in particular, are enthusiastically adopting iPads. In 2011, only one year after launch, 30% of U.S. physicians own an iPad and an additional 28% plan to purchase one within the next six months. This is in addition to the 81% of U.S. physicians who own a smartphone. This data is from the latest Manhattan Research survey of 2,041 US practicing physicians, Taking the Pulse® U.S. v11.0, and reinforces other studies that show physicians prefer the Apple device over a Windows-based tablet.
Adoption has been helped by major institutions, such as Stanford University School of Medicine, giving iPads to medical students and other physicians. An American Medical News article says the iPad has “the right combination of ease of use, size, portability, long-lasting battery power and relatively low cost of adoption. For physicians, that meant adopting a technology that was the next best thing to paper charts, for a price that didn’t break the bank.”
