Posted by Eileen O'Brien | 3:24 pm on Friday October 28, 2011 |
It’s critical that those involved in marketing products for the drug and device industries be trained in regulatory compliance
Compliance is a hot topic among biopharmaceutical industry and agency professionals, especially around social media. I had the chance with talk to two leaders in the field: Wayne Pines and Ilyssa Levins from the Center for Communication Compliance (CCC), an all-in-one source for training, mastery testing and consulting in regulatory compliance.
Wayne is a nationally recognized expert on regulatory aspects of healthcare advertising and promotion. He served at the FDA for 10 years as chief of consumer education and information, chief of press relations, and associate commissioner for public affairs. He was the FDA’s chief spokesman to the media for seven years and was the founding editor of its consumer magazine. Ilyssa has 30 years of healthcare communications experience, having spearheaded significant growth for Grey Global Group, one of the world’s foremost communications firms. Recognizing the need for a standardized regulatory compliance curriculum for promotional agencies, Ilyssa founded CCC, and Wayne is chair of the company’s advisory board.
I know Wayne and Ilyssa through Siren’s CCC training efforts. Siren is the nation’s first and only marketing agency to certify its entire staff in regulatory compliance for Internet Promotion/Social Media by CCC. Siren is also certified in Patient Relationship Marketing. The agency decided to dedicate the time and resources to obtaining this certification because healthcare regulations are an essential part of the work that we do. After taking the tests I wanted to learn more.
Posted by Beth Peluse | 2:23 pm on Monday October 24, 2011 |
Memorial To World War Medical Personnel
When respondents were asked to rank sources of health information for credibility, they rated patients substantially higher than traditional spokespeople such as celebrities or CEOs
Gaining insight into patient attitudes about health can be both interesting and beneficial for marketers and healthcare professionals. Recently, the 2011 Edelman Health Barometer report did just that by surveying 15,165 people ages 18 – 65+ in 12 different countries.
A large majority of people surveyed (80%) would define personal health as more than just the absence of disease. Their definition includes but is not limited to such factors as a balanced and nutritious diet, mental and emotional health, an active and fit lifestyle, and the absence of drugs and alcohol. Not surprisingly, it was found that factors that are most within an individual’s control (such as lifestyle and nutrition) were perceived as having the greatest impact on their health, and outside of themselves, respondents’ family and friends played the biggest role in shaping their health.
This perception that their own peers had a large influence on their health was consistent with an increasing tendency to trust health information received from fellow patients. When respondents were asked to rank sources of health information for credibility, they rated patients substantially higher than traditional spokespeople such as celebrities or CEOs. Sixty-five percent of respondents rated “someone living with a disease/condition” as a credible source for health information, behind doctors (88%), pharmacists (81%), nurses (77%), nutritionists (75%), and academics/experts (72%). This isn’t quite as dramatic as the results in Rodale’s 2011 DTC Study which found 83% of consumers who use social media for health information said they were interested in hearing from others with the same condition versus 75% who said doctors/healthcare providers.
Posted by CS Yates | 4:48 pm on Thursday October 20, 2011 |
We have yet to see how much data will be lost; Google suggests it should be a minority
This week Google announced that it is making a change to how Google Analytics (GA) reports keyword level data. Google announced this as a change intended to protect the privacy of the user data of people who are logged into their tools while searching.
Basically, Google explains the change as separating the keyword level data from searches into two groups: one for those who are not signed into Google’s universal login for all its products and one for those who are logged in. Google will remove/suppress/protect the keyword level data from the search results pages for those people who are logged in, and those keywords will be listed within the organic search reporting of GA as “not set” or “not provided.” Everything else from searchers who are not logged in will still be reported, as will all data from paid search campaigns.
Posted by Eileen O'Brien | 10:41 am on Monday October 17, 2011 |
28% of physicians use professional physician communities
More than 65% of physicians have used at least one social media site to support their professional practice, and nearly 90% use social media for personal use. Facebook tops the list for personal use, while online physician communities drive professional use. More than 20% of clinicians use 2 or more sites each for personal and professional purposes. These are just a few of the interesting stats from a study of 4,033 clinicians conducted by QuantiaMD and Care Continuum Alliance.
Mary Modahl, Chief Communications Officer of QuantiaMD, has been an active participant in the #SocPharm tweetchats. I asked Mary what the results suggest for healthcare communication. “Physicians are increasingly comfortable with social media, particularly in private clinician communities – but these are still early days,” said Mary. “The study shows physicians increasingly connecting with each other for professional consults, learning, and secure document sharing. In the next few years, physician connection will change the face of medicine. It famously takes 17 years for a medical innovation to be adopted across the US. As physicians connect, this could fall to 17 months, and maybe eventually to 17 days.”
Posted by Frieda Hernandez | 10:22 am on Friday October 07, 2011 |
When you hear hoofbeats, think horses—not zebras.
PharmaPhorum asked Siren Interactive to write a series of blog posts about the world of rare diseases. In the six-part series, titled “Rare is different,” we’re showing how working within rare diseases is unlike other pharma markets, particularly in the knowledge and influence wielded by patients and caregivers.
I wrote the second post, “Why doctors are often stumped by rare disorders.” Physicians are trained to arrive at a medical diagnosis by starting with the potential causes that are most common. The adage is “When you hear hoofbeats, think horses—not zebras.” This is logical and effective if a patient has a common disease. But the diagnosis of a rare disease obviously requires a different approach.
Read the post to learn more about the issues that can limit a physician’s ability to effectively diagnose and treat rare disorders.
(Image courtesy of Nathan Bittinger on Flickr).
Posted by Ciaran Bellwoar | 6:33 pm on Wednesday October 05, 2011 |
Most of the bright people don't work for you -- no matter who you are. You need a strategy that allows for innovation occurring elsewhere
If you ever have the opportunity to hear Todd Park, Chief Technology Officer at the U.S. Department of Health and Human Services, speak, make sure you do. He talks about data capture and IT systems with such enthusiasm you think you’re at a college pep rally. “Liberate the Data” is one of his mantras.
Viva la Data
Park was in perfect form at this year’s Social Health Summit (#SXSH) held in September. The annual “un-conference” focuses on all aspects of health care: patients, professionals, payers, providers, drug manufacturers and government.
Park shared great information about how innovation around health care is being fueled by the increasing availability of free data. Great applications are being developed and smart people are collaborating to solve some really tough issues. Check out Health.Data.Gov.