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A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

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#SocPharm on Twitter

#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

@wordmoves RT @HealthcareSMM: RT @MDMonseau @jeff_greene: Why #pharma should spend more time on #behavior innovation http://t.co/G3p3quzt #socpharm
@HealthcareSMM RT @MDMonseau @jeff_greene: Why #pharma should spend more time on #behavior innovation http://t.co/G3p3quzt #socpharm
@melaniestinson RT @EileenOBrien: I thought it was gr8 that @astrazenecaus even did a survey on social media! #socpharm

See past #SocPharm transcripts Learn how to join weekly
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Blog Roll

» AZ Health Connections
» Brad at Pharma
» Children’s Rare Disease Network R.A.R.E. Blog
» E-Patients.net
» Eye on FDA
» GSK More Than Medicine
» JNJ BTW
» Kevin MD
» MarbleRoad’s Rare Disease Blog
» MedAd News Insider
» Med 2.0
» Notes from the Back of the Book
» Pharmalot
» Pharma Marketing Blog
» Pharma Strategy Blog
» PharmExec Blog
» Rare Disease Blogs
» Rare Disease Communities
» The Health Care Blog
» The New Life of e-Patient Dave
» Walking the Path
» Web Strategy Blog
» Why Dot Pharma

Tag Cloud

Archives by Month:

February 2012
- - Feb 22, 2012
    by Wendy White
  - The Power of Rare Disease Patients
    1 Comment
- - Feb 17, 2012
    by Eileen O'Brien
  - A Growth Opportunity for Pharma: Hispanics
    7 Comments
- - Feb 16, 2012
    by Wendy White
  - Discovering I Am Not Alone
    5 Comments
- - Feb 8, 2012
    by Eileen O'Brien
  - Digital Health Coalition at ePharma Summit
    21 Comments
- - Feb 6, 2012
    by Cherie Yates
  - Three Google Innovations and Changes Pharma Needs to Know About
    11 Comments
January 2012
- - Jan 29, 2012
    by Wendy White
  - Innovation Happens at the Margins
    No Comments
- - Jan 27, 2012
    by Eileen O'Brien
  - How Patients & Pharma Both Benefit from Digital Resources
    9 Comments
- - Jan 19, 2012
    by Eileen O'Brien
  - Pharma and the New YouTube Layout
    38 Comments
- - Jan 10, 2012
    by Eileen O'Brien
  - #SocPharm Tweetchat Celebrates 2nd Anniversary
    6 Comments
- - Jan 4, 2012
    by Eileen O'Brien
  - FDA Guidance on Off-Label Unsolicited Requests
    5 Comments
December 2011
- - Dec 29, 2011
    by Wendy White
  - Rare Disease Patients Want Pharma’s Support
    No Comments
- - Dec 14, 2011
    by Eileen O'Brien
  - Pharma Social Media Case Studies
    19 Comments
- - Dec 5, 2011
    by Eileen O'Brien
  - Online Privacy & How to Encourage Opt-Ins
    No Comments
November 2011
- - Nov 30, 2011
    by Ciaran Bellwoar
  - Power Panel Discussed Future of Healthcare
    3 Comments
- - Nov 21, 2011
    by Eileen O'Brien
  - Rare Disease Patients Are the Power Users of Social Media
    22 Comments
- - Nov 15, 2011
    by Eileen O'Brien
  - Is Pfizer on Google+ Or Are There Already Fake Pages?
    25 Comments
- - Nov 10, 2011
    by Caryn Steinman
  - Undiagnosed Diseases Program Solves Medical Mysteries
    6 Comments
- - Nov 7, 2011
    by Eileen O'Brien
  - Google Search Reigns Supreme Even for Doctors
    5 Comments
- - Nov 3, 2011
    by Katie Mihelich
  - Patients and Caregivers are Key Drivers of Diagnosis and Treatment in Rare Diseases
    1 Comment
October 2011
- - Oct 28, 2011
    by Eileen O'Brien
  - Compliance Q&A with Wayne Pines & Ilyssa Levins
    2 Comments
- - Oct 24, 2011
    by Beth Burnside
  - Personal Health Is Social
    7 Comments
- - Oct 20, 2011
    by Cherie Yates
  - Google Analytics Makes Changes in SEO Keyword Reporting
    4 Comments
- - Oct 17, 2011
    by Eileen O'Brien
  - The Social Media Sites Physicians Use
    66 Comments
- - Oct 7, 2011
    by Frieda Hernandez
  - Why Doctors Are Often Stumped by Rare Disorders
    No Comments
- - Oct 5, 2011
    by Ciaran Bellwoar
  - Liberate the Data: Social Health Summit Recap
    5 Comments
September 2011
- - Sep 27, 2011
    by Eileen O'Brien
  - What I Learned at Google ThinkHealth
    7 Comments
- - Sep 23, 2011
    by Eileen O'Brien
  - Don’t Get Left Behind: Social Media
    1 Comment
- - Sep 14, 2011
    by Eileen O'Brien
  - Rare is Different
    No Comments
- - Sep 8, 2011
    by Eileen O'Brien
  - YouTube: Channel Versus Individual Video
    1 Comment
- - Sep 1, 2011
    by Eileen O'Brien
  - The Value of Making Content Easy to Share
    6 Comments
August 2011
- - Aug 31, 2011
    by Eileen O'Brien
  - Social Media is Free Like a Puppy is Free
    1 Comment
- - Aug 17, 2011
    by Eileen O'Brien
  - The New Pharma Facebook Landscape: Comments Allowed
    6 Comments
- - Aug 10, 2011
    by Pamela Todd
  - Time to Mobilize Your Resources?
    1 Comment
- - Aug 8, 2011
    by Pamela Todd
  - Your Nurse Audience is Growing
    4 Comments
- - Aug 3, 2011
    by Eileen O'Brien
  - Pharma & Online Communities: What You Should Know
    1 Comment
July 2011
- - Jul 27, 2011
    by Wendy White
  - Advocating for Treatments to Change Modern Medicine
    1 Comment
- - Jul 25, 2011
    by Eileen O'Brien
  - Can a Patient Ever Know Too Much?
    40 Comments
- - Jul 20, 2011
    by Eileen O'Brien
  - Pfizer Facebook Page Hacked: Reminder of Anti-Industry Feeling
    30 Comments
- - Jul 13, 2011
    by Eileen O'Brien
  - How Should Pharma Engage in Social Media?
    2 Comments
- - Jul 5, 2011
    by Ciaran Bellwoar
  - A Day of Dialogue with NORD, FDA, NIH
    3 Comments
June 2011
- - Jun 27, 2011
    by David Jakubiak
  - Five Tips for Successful Patient Outreach
    7 Comments
- - Jun 22, 2011
    by Justin McLeod
  - Innovation at the Margins: Rare Disease Research
    5 Comments
- - Jun 15, 2011
    by Eileen O'Brien
  - How BioPharma is Using Social Media
    5 Comments
- - Jun 6, 2011
    by Caryn Steinman
  - Where Do Patients Go To Get Health Information?
    2 Comments
- - Jun 2, 2011
    by Eileen O'Brien
  - Unique Celebration of Rare Disease Day
    9 Comments
May 2011
- - May 26, 2011
    by Eileen O'Brien
  - People Still Prefer Online Health News Sites To User-Generated Content
    3 Comments
- - May 20, 2011
    by Eileen O'Brien
  - Alone We Are Rare, Together We Are Strong
    No Comments
- - May 16, 2011
    by Eileen O'Brien
  - Siren’s HBA Rising Star
    1 Comment
- - May 13, 2011
    by Amy Kenat
  - How Trust Is Earned in 2011
    2 Comments
- - May 10, 2011
    by Eileen O'Brien
  - How and Why Physicians Are Using iPads
    11 Comments
April 2011
- - Apr 29, 2011
    by Eileen O'Brien
  - The Value of YouTube for Pharma
    12 Comments
- - Apr 27, 2011
    by Ciaran Bellwoar
  - Key Learnings from the World Orphan Drug Congress
    4 Comments
- - Apr 19, 2011
    by Eileen O'Brien
  - Ideas to Support Health Behavior Change
    4 Comments
- - Apr 14, 2011
    by Caryn Steinman
  - Rare Diseases Go Mainstream
    5 Comments
- - Apr 11, 2011
    by Eileen O'Brien
  - Makena Backlash & Potential Impact on the Rare Disease Community
    7 Comments
- - Apr 4, 2011
    by Eileen O'Brien
  - What Pharmaceutical Marketers Can Do in the Absence of FDA Social Media Guidance
    11 Comments
March 2011
- - Mar 21, 2011
    by Eileen O'Brien
  - Micro-Targeting Health at SXSW
    5 Comments
- - Mar 17, 2011
    by Wendy White
  - Are You Missing the Opportunity with Long-Tail Search?
    10 Comments
- - Mar 15, 2011
    by Eileen O'Brien
  - Thinking of Becoming a Clinical Researcher?
    No Comments
- - Mar 9, 2011
    by Ciaran Bellwoar
  - Mentoring Works
    1 Comment
- - Mar 4, 2011
    by Beth Burnside
  - All Hands On Deck for Rare Disease Day
    No Comments
February 2011
- - Feb 28, 2011
    by Wendy White
  - Study from Pew Internet Project Supports Rare Disease Insights
    14 Comments
- - Feb 22, 2011
    by Wendy White
  - Stories of Love, Hope and Community by Rare Disease Caregivers
    11 Comments
- - Feb 15, 2011
    by Eileen O'Brien
  - The Journey to Diagnosis Is Often Bumpy
    5 Comments
- - Feb 10, 2011
    by Eileen O'Brien
  - Show Your Strength. Share Your Story.
    Create a Rare Disease Video
    2 Comments
- - Feb 7, 2011
    by Wendy White
  - Raise Your Hand to Help Millions of Americans Affected by Rare Diseases
    8 Comments
- - Feb 4, 2011
    by Danielle Jamil
  - CRM Redefined as Continuous Relationship Marketing
    3 Comments
January 2011
- - Jan 26, 2011
    by Eileen O'Brien
  - When Does a Smartphone Become a Medical Device?
    21 Comments
- - Jan 20, 2011
    by Eileen O'Brien
  - The Power of Patient Stories
    10 Comments
- - Jan 13, 2011
    by Eileen O'Brien
  - Why is Pepsi Giving Away $20M? The Value of Cause Marketing
    6 Comments
- - Jan 7, 2011
    by Eileen O'Brien
  - Pharma Marketing Tweetchat Celebrates 1st Anniversary
    26 Comments
December 2010
- - Dec 23, 2010
    by Eileen O'Brien
  - Pharma Marketers Should Pay Attention to Nurses
    4 Comments
- - Dec 14, 2010
    by Eileen O'Brien
  - What Do You Think Makes a Successful Pharmaceutical Blog?
    5 Comments
- - Dec 10, 2010
    by Eileen O'Brien
  - Consumers Don’t Trust Pharma,
    So What Can We Do?
    9 Comments
- - Dec 3, 2010
    by Eileen O'Brien
  - FTC Complaint on Pharmaceutical Interactive Marketing: A Different Perspective
    12 Comments
November 2010
- - Nov 19, 2010
    by Eileen O'Brien
  - Pharma: Educate, So You Can Sell
    2 Comments
- - Nov 15, 2010
    by Danielle Jamil
  - Relevance Reaps Rewards
    1 Comment
- - Nov 12, 2010
    by Eileen O'Brien
  - e-Patients: Educated. Engaged. Empowered.
    24 Comments
- - Nov 4, 2010
    by Eileen O'Brien
  - Personal Stories of Inspiration at the HBA Leadership Conference
    6 Comments
October 2010
- - Oct 29, 2010
    by Eileen O'Brien
  - What an Orchestra Can Teach Pharma Leaders
    5 Comments
- - Oct 19, 2010
    by Danielle Jamil
  - Call for Transparency in Physician/Pharma Relationships
    1 Comment
- - Oct 13, 2010
    by Eileen O'Brien
  - What Does Twitter Have to do With Pharma?
    3 Comments
- - Oct 11, 2010
    by Eileen O'Brien
  - A Rare Medium: The Conference on Clinical Research for Rare Diseases
    No Comments
- - Oct 4, 2010
    by Pamela Todd
  - Are Medical Apps for You?
    2 Comments
- - Oct 1, 2010
    by Eileen O'Brien
  - It’s Not About You, It’s About Patients
    15 Comments
September 2010
- - Sep 24, 2010
    by Wendy White
  - NORD Helps Improve the Lives of Rare Disease Patients
    No Comments
- - Sep 20, 2010
    by Wendy White
  - New Resource to Help Diagnose Rare Disease
    No Comments
- - Sep 14, 2010
    by Eileen O'Brien
  - What Pharma Marketers Need to Know About Google Instant
    8 Comments
- - Sep 13, 2010
    by Eileen O'Brien
  - Are You a Rare Disease Blogger?
    1 Comment
- - Sep 7, 2010
    by Eileen O'Brien
  - What Do Patients Do Right After Diagnosis?
    2 Comments
August 2010
- - Aug 30, 2010
    by Eileen O'Brien
  - What Do Physicians Want Online?
    13 Comments
- - Aug 17, 2010
    by Eileen O'Brien
  - What’s Metadata & Why Pharma Should Care
    No Comments
- - Aug 6, 2010
    by Eileen O'Brien
  - FDA Letter to Novartis on Facebook Explained
    13 Comments
- - Aug 2, 2010
    by Eileen O'Brien
  - What’s Foursquare & Why Should I Care?
    7 Comments
July 2010
- - Jul 25, 2010
    by Eileen O'Brien
  - Have You Ever Taken This Drug? Patients Turn to Each Other for Info
    7 Comments
- - Jul 22, 2010
    by Danielle Jamil
  - Don’t Forget the CRM Basics: Timing Is Everything
    No Comments
- - Jul 19, 2010
    by Eileen O'Brien
  - Doctors Get Smart
    No Comments
- - Jul 14, 2010
    by Danielle Jamil
  - CRM Basics: Know Your Audience & Test, Test, Test!
    2 Comments
- - Jul 12, 2010
    by Eileen O'Brien
  - Google Starts Editing Drug Results
    18 Comments
- - Jul 7, 2010
    by Eileen O'Brien
  - Should Patients Be Paid To Take Medication?
    4 Comments
- - Jul 6, 2010
    by Frieda Hernandez
  - Crossing the Chasm of Pharma Social Media Adoption
    4 Comments
June 2010
- - Jun 28, 2010
    by Eileen O'Brien
  - The Importance of Being a Trusted Advisor
    2 Comments
- - Jun 21, 2010
    by Eileen O'Brien
  - Is Innovation a Dirty Word in Pharma Marketing?
    5 Comments
- - Jun 17, 2010
    by Pamela Todd
  - Why Empowered Patients Are the Future of Medicine
    14 Comments
- - Jun 13, 2010
    by Eileen O'Brien
  - The Importance of Setting Expectations: Pharma on Facebook
    1 Comment
- - Jun 7, 2010
    by Eileen O'Brien
  - Social Media for Pharma Conference: Key Takeaways
    11 Comments
- - Jun 1, 2010
    by Eileen O'Brien
  - Google 2nd to Doctors as Source of Health Info
    18 Comments
May 2010
- - May 21, 2010
    by Eileen O'Brien
  - Female Empowerment Can Mean Brand Power
    2 Comments
- - May 15, 2010
    by Eileen O'Brien
  - Fake Patient Facebook Profile: Do Good Intentions Trump Truth?
    15 Comments
- - May 11, 2010
    by Eileen O'Brien
  - Let Your Moral Compass Guide You
    19 Comments
- - May 9, 2010
    by Eileen O'Brien
  - What Makes a Leader?
    No Comments
- - May 3, 2010
    by Eileen O'Brien
  - How Can Pharma Gain Social Media Credibility? Partner with Trust Agents
    29 Comments
April 2010
- - Apr 28, 2010
    by Eileen O'Brien
  - What Motivates Empowered Patients? One Study Says Personality
    3 Comments
- - Apr 20, 2010
    by Eileen O'Brien
  - Chronic Diseases & The Internet Report: Impact for Pharma
    2 Comments
- - Apr 18, 2010
    by Pamela Todd
  - Why Compassion Makes Good Business Sense
    7 Comments
- - Apr 9, 2010
    by Eileen O'Brien
  - Facebook Gets Rid of Fans
    14 Comments
- - Apr 3, 2010
    by Eileen O'Brien
  - “You Will All Be a Patient One Day!”
    8 Comments
March 2010
- - Mar 30, 2010
    by Eileen O'Brien
  - 5 Questions for e-Patient Dave
    6 Comments
- - Mar 19, 2010
    by Eileen O'Brien
  - Join the Social Pharma Conversation
    28 Comments
- - Mar 11, 2010
    by Eileen O'Brien
  - Online Reputation is Essential: Sanofi-Aventis Fake Facebook Page Has 3,783 Fans
    25 Comments
- - Mar 8, 2010
    by Linda Martens
  - Tackling Adherence: QB Jay Cutler Shares His Life With Diabetes
    3 Comments
- - Mar 2, 2010
    by Eileen O'Brien
  - Many Rare Disease Patients Unsure of Treatments
    6 Comments
- - Mar 1, 2010
    by Eileen O'Brien
  - Facebook #2 Most Popular Site in U.S.
    4 Comments
February 2010
- - Feb 23, 2010
    by Wendy White
  - The Most Expensive Medicines are Worth Every Penny
    10 Comments
- - Feb 11, 2010
    by Wendy White
  - Alone we are rare.
    Together we are strong.
    Rare Disease Day 2/28/10
    No Comments
- - Feb 6, 2010
    by Eileen O'Brien
  - Extraordinary Measures
    1 Comment
- - Feb 4, 2010
    by Pamela Todd
  - Online Tools That Encourage Adherence
    3 Comments
- - Feb 1, 2010
    by Eileen O'Brien
  - What Ever Happened with the GSK Blog?
    10 Comments
January 2010
- - Jan 24, 2010
    by Eileen O'Brien
  - McNeil Uses Social Media to Address Tylenol Recall
    14 Comments
- - Jan 13, 2010
    by Eileen O'Brien
  - In Real Life
    1 Comment
- - Jan 6, 2010
    by Eileen O'Brien
  - The First Pharma Tweetchat
    2 Comments
December 2009
- - Dec 31, 2009
    by Eileen O'Brien
  - Why Pharma Needs More Adherence Programs
    5 Comments
- - Dec 23, 2009
    by Wendy White
  - Meet Siren’s New Team Members
    2 Comments
November 2009
- - Nov 18, 2009
    by Frieda Hernandez
  - FDA Hearing on Social Media
    4 Comments
- - Nov 17, 2009
    by Pamela Todd
  - I Have Seen the Future and It’s Your Phone
    1 Comment
October 2009
- - Oct 28, 2009
    by Frieda Hernandez
  - The Digital Pharma Revolution Was Definitely Twitterized!
    4 Comments
- - Oct 22, 2009
    by Pamela Todd
  - Supporting the Doctor Patient Relationship
    2 Comments
- - Oct 7, 2009
    by Pamela Todd
  - Patients As Partners in Research
    No Comments
September 2009
- - Sep 28, 2009
    by Jason Ross
  - NORD Urges Action on Healthcare Reform
    1 Comment
- - Sep 17, 2009
    by Soyoon Bolton
  - Social Media and Search
    No Comments
- - Sep 10, 2009
    by Wendy White
  - Attracting e-Patients: Simple Solutions Map to Existing User Behavior
    1 Comment
- - Sep 8, 2009
    by Linda Martens
  - Do You Speak My Language?
    No Comments
August 2009
- - Aug 20, 2009
    by Wendy White
  - Can Online Health Information be Trusted?
    1 Comment
- - Aug 14, 2009
    by Wendy White
  - What’s In Your Toolbox?
    1 Comment
- - Aug 11, 2009
    by Heidi Schoeneck
  - Advertising Never Started a Movement
    1 Comment
- - Aug 4, 2009
    by Pamela Todd
  - Video and Rare Disorders
    1 Comment
July 2009
- - Jul 16, 2009
    by Pamela Todd
  - What Matters To Your Patients?
    3 Comments
- - Jul 14, 2009
    by Wendy White
  - Attention Economy
    No Comments
June 2009
- - Jun 26, 2009
    by Wendy White
  - Disciplined Creativitity
    5 Comments
- - Jun 16, 2009
    by Wendy White
  - The Need For A Rare Disorder Patient Registry
    No Comments
- - Jun 10, 2009
    by Wendy White
  - Two Key Health Seeker Groups Most Active Online
    No Comments
- - Jun 5, 2009
    by Katie Mihelich
  - Email Marketing Goes Social
    1 Comment
May 2009
- - May 27, 2009
    by Wendy White
  - Trust Economics and Web 3.0
    1 Comment
- - May 21, 2009
    by Linda Martens
  - I am Not a Disease
    1 Comment
- - May 19, 2009
    by Wendy White
  - Integrate Traditional and Digital Media for Rare Disorders
    1 Comment
- - May 15, 2009
    by Rob Laucius
  - Font Replacement with Cufón
    No Comments
- - May 8, 2009
    by LaTonya Hicks
  - A Toast to Caregiver Mothers Everywhere
    1 Comment
- - May 5, 2009
    by Wendy White
  - Demographics Play a Key Role in Reaching Patients Online
    3 Comments
April 2009
- - Apr 28, 2009
    by Wendy White
  - Is the Speed of Adoption of Participatory Medicine Greatest for Rare Disorders?
    2 Comments
- - Apr 27, 2009
    by Tonya Harrington
  - Show Me the Data!
    No Comments
- - Apr 21, 2009
    by Wendy White
  - The Impact of Friendship on Health
    No Comments
- - Apr 17, 2009
    by Tanika Craig
  - Beyond E-Harmony – Can Customer Relationship Marketing Bring You a Life-long Relationship?
    1 Comment
- - Apr 13, 2009
    by Lindsay Millsap
  - Is Paid Search Over For Pharma Marketers?
    1 Comment
- - Apr 8, 2009
    by Wendy White
  - Participatory Medicine in a Rare Disorder
    2 Comments
- - Apr 3, 2009
    by Kyle Crumrine
  - Using Games as a Teaching Mechanism
    2 Comments
March 2009
- - Mar 27, 2009
    by Wendy White
  - The Real Truth About RealAge
    3 Comments
- - Mar 25, 2009
    by Pamela Todd
  - Why Search Matters More for Rare Disorders
    4 Comments
- - Mar 23, 2009
    by Wendy White
  - Risks and Rewards of Social Media in Health Care
    3 Comments
- - Mar 20, 2009
    by Patrick Byrne
  - How I Stopped Worrying and Learned to Love the Internet
    No Comments
- - Mar 19, 2009
    by Wendy White
  - The FDA and Web 2.0
    1 Comment
- - Mar 17, 2009
    by Wendy White
  - My Odyssey With a Rare Disorder
    2 Comments
- - Mar 13, 2009
    by Stacy Busking
  - From Big Lights to Websites
    No Comments
- - Mar 12, 2009
    by Wendy White
  - CRM 2.0 – Is Emarketing Dying?
    No Comments
- - Mar 9, 2009
    by Wendy White
  - We are Living in Exponential Times
    No Comments
- - Mar 3, 2009
    by Wendy White
  - Social Media and Rare Disease Day
    5 Comments
February 2009
- - Feb 28, 2009
    by Wendy White
  - Pharma’s Role in Participatory Medicine
    6 Comments
- - Feb 26, 2009
    by Soyoon Bolton
  - Disease versus Disorder: What’s in a Word?
    15 Comments
- - Feb 24, 2009
    by Wendy White
  - The Patient Journey
    No Comments
- - Feb 21, 2009
    by Heidi Schoeneck
  - The Power of a Singular Message
    No Comments
- - Feb 19, 2009
    by Wendy White
  - Influence the Debate
    1 Comment
- - Feb 6, 2009
    by Wendy White
  - Raise Awareness of the Reality of Rare Disorders
    1 Comment
- - Feb 4, 2009
    by PJ Macklin
  - Building Trust Through Design
    2 Comments
January 2009
- - Jan 29, 2009
    by Wendy White
  - Why Marketers Should Support the Patient Journey Online
    No Comments
- - Jan 22, 2009
    by Wendy White
  - For Rare Diseases – Knowledge Symmetry
    7 Comments
- - Jan 17, 2009
    by Wendy White
  - SirenSong Plans For 2009
    1 Comment
- - Jan 7, 2009
    by Wendy White
  - The Changing Physician-Patient Relationship Regarding Rare Or Chronic Diseases
    2 Comments
- - Jan 1, 2009
    by Wendy White
  - Best of SirenSong 2008
    No Comments
December 2008
- - Dec 17, 2008
    by Wendy White
  - Patients Building Communities Online
    2 Comments
- - Dec 6, 2008
    by Wendy White
  - How Personal Can Your eNewsletters Be Without Sacrificing Privacy?
    No Comments
- - Dec 4, 2008
    by Wendy White
  - How Does Branding Affect Your Webpage Strategy?
    No Comments
November 2008
- - Nov 21, 2008
    by Wendy White
  - Social Networking And Rare Diseases
    No Comments
- - Nov 12, 2008
    by Wendy White
  - Health eGames: Gaming Benefits, Especially For Patients With Chronic Diseases
    No Comments
- - Nov 5, 2008
    by Wendy White
  - The Rise Of The e-Patient And My Personal Story
    5 Comments
October 2008
- - Oct 27, 2008
    by Wendy White
  - Why is the Niche Market in Pharma Growing?
    No Comments
- - Oct 9, 2008
    by Wendy White
  - J&J Going For Niche Markets
    No Comments
- - Oct 3, 2008
    by Wendy White
  - 6 Tips To Engage Teens With Chronic Diseases
    1 Comment
September 2008
- - Sep 24, 2008
    by Wendy White
  - A Great Example of Web 2.0 in the Rare Disease Community
    1 Comment
- - Sep 19, 2008
    by Wendy White
  - Online Reputation Management Part 4 – Preparation
    No Comments
- - Sep 18, 2008
    by Wendy White
  - Online Reputation Management Part 3 - Questcor
    7 Comments
- - Sep 17, 2008
    by Wendy White
  - Online Reputation Management Part 2 – Healthcare
    3 Comments
- - Sep 16, 2008
    by Wendy White
  - Online Reputation Management Part 1 – Defending Your Brand
    4 Comments
- - Sep 11, 2008
    by Wendy White
  - Can Online Resources Improve Your Health?
    No Comments
- - Sep 5, 2008
    by Wendy White
  - Chronic Disease Battle Requires Better Tools
    1 Comment
August 2008
- - Aug 15, 2008
    by Wendy White
  - No One Cares About You
    3 Comments
July 2008
- - Jul 31, 2008
    by Wendy White
  - How Well Do You Know Your Target Audience?
    5 Comments
- - Jul 29, 2008
    by Wendy White
  - From Blockbuster to Nichebuster
    3 Comments
- - Jul 15, 2008
    by Wendy White
  - New Voluntary Code of Conduct for Pharma
    No Comments
- - Jul 9, 2008
    by Wendy White
  - What Makes a Good Relationship Online?
    No Comments
June 2008
- - Jun 18, 2008
    by Wendy White
  - What We Can Learn from Hillary and Barack
    2 Comments
- - Jun 12, 2008
    by Wendy White
  - Online Usage Trends of HCPs
    1 Comment
- - Jun 6, 2008
    by Wendy White
  - T.R.U.S.T.E.D.
    2 Comments
- - Jun 3, 2008
    by Wendy White
  - Fractionization of Design
    No Comments
May 2008
- - May 13, 2008
    by Wendy White
  - When a Drug Costs $300,000
    No Comments
April 2008
- - Apr 25, 2008
    by Wendy White
  - WebMD Ad Slowdown Annnouncement: Beginnings of a Trend?
    No Comments
- - Apr 22, 2008
    by Wendy White
  - Play by the Rules, SEO in Wikipedia
    No Comments
- - Apr 7, 2008
    by Wendy White
  - Marketing Value: From Selling to Service
    1 Comment
- - Apr 2, 2008
    by Wendy White
  - BioPharma Marketing and Quality-Driven Consumers
    No Comments
March 2008
- - Mar 18, 2008
    by Wendy White
  - Trust Metrics
    2 Comments
- - Mar 12, 2008
    by Wendy White
  - Contextual Search Ads
    1 Comment
- - Mar 4, 2008
    by Wendy White
  - The Power of Niche
    2 Comments
February 2008
- - Feb 27, 2008
    by Wendy White
  - Pharma Sites Doing Well by Doing Good
    No Comments
- - Feb 19, 2008
    by Wendy White
  - The New ROI on Usability — Launch and Learn
    No Comments
- - Feb 7, 2008
    by Wendy White
  - The “Long Tail” of SEO for Chronic Disease Communities
    4 Comments
- - Feb 4, 2008
    by Wendy White
  - Listening Through Your Web Data
    4 Comments
January 2008
- - Jan 28, 2008
    by Wendy White
  - Can Anyone Design a Website?
    2 Comments
- - by Wendy White
  - Social Networking Health Sites
    1 Comment
- - Jan 15, 2008
    by Wendy White
  - SEM: Technical Matchmaking
    No Comments
- - Jan 10, 2008
    by Wendy White
  - NRA Thinking in a Pharma World
    1 Comment
- - Jan 7, 2008
    by Wendy White
  - Meatball Sundaes and Organizing for Speed
    No Comments
- - Jan 4, 2008
    by Wendy White
  - Pharma Marketing and Web 2.0
    1 Comment