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A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

The latest pharma and interactive trends
Insight into building relationships with rare disease communities
The latest news in health care, marketing and the internet
Thought-leadership you can’t afford to miss

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#SocPharm on Twitter

@richmeyer Unhealthy American lifestyles http://t.co/98ZMkOUzNe #pharma #health #socpharm
@maureenshaffer RT @hootsuite: Healthcare industry ~ This webinar on social media success was prepared just for you: http://t.co/rWYCBOxlfq #hcsm #socpharm
@parkerwhite RT @eileenobrie Chris Morgan of Google says about 85% of ppl watching video on tablets doing it in their living room #searchchurch #socpharm

See past #SocPharm transcripts

Blog Roll

Archives by Month:

May 2013
- - May 8, 2013
    by Eileen O'Brien
  - The Latest in Gene Therapy Research
    1 Comment
- - May 1, 2013
    by Wendy White
  - Advocacy Group Helped Fund New FDA-Approved Orphan Drug
    8 Comments
April 2013
- - Apr 29, 2013
    by Wendy White
  - New Mobile App Connects Duchenne Families to Clinical Trials
    2 Comments
- - Apr 23, 2013
    by Eileen O'Brien
  - Highlights from the World Orphan Drug Congress 2013
    3 Comments
- - Apr 18, 2013
    by Eileen O'Brien
  - The Importance of Patient Advocates for Orphan Drugs
    7 Comments
- - Apr 8, 2013
    by Eileen O'Brien
  - Hot Topics in the Rare Disease Community
    1 Comment
- - Apr 3, 2013
    by Eileen O'Brien
  - A Chat With Rare Disease Advocate Ed Fennell
    2 Comments
March 2013
- - Mar 26, 2013
    by Eileen O'Brien
  - Dr. Katz from FDA Talks Social Media and Clinical Trials
    4 Comments
- - Mar 22, 2013
    by Eileen O'Brien
  - FindZebra: Rare Disease Search Engine
    2 Comments
- - Mar 18, 2013
    by Pamela Todd
  - What Do Patients Want From Pharma?
    3 Comments
- - Mar 14, 2013
    by Eileen O'Brien
  - Does FTC Social Media Guidance Provide Clues for Pharma?
    2 Comments
- - Mar 6, 2013
    by Eileen O'Brien
  - FDA Warning Letter: Don’t Make Unsubstantiated Claims (Even on Facebook)
    6 Comments
- - Mar 1, 2013
    by Stacy Busking-O'Malley
  - Seven Tips for How To Work Best With Multiple Agencies
    2 Comments
February 2013
- - Feb 25, 2013
    by Wendy White
  - Rare Disease Day 2013: Help Spread Awareness
    4 Comments
- - Feb 21, 2013
    by CS Yates
  - FDA Letter Mentions Internal Site Search
    2 Comments
- - Feb 18, 2013
    by Katie Mihelich
  - The Importance of Content Marketing For Orphan Drugs
    2 Comments
- - Feb 5, 2013
    by Stephanie McDonald
  - Promising New Take on Old Therapy for Treating Sickle Cell Disease
    No Comments
- - Feb 1, 2013
    by Eileen O'Brien
  - An Inspiring Rare Disease Story: Life According to Sam
    7 Comments
January 2013
- - Jan 29, 2013
    by Beth Peluse
  - Facebook Graph Search – Not As Scary As It Seems
    No Comments
- - Jan 15, 2013
    by Eileen O'Brien
  - Wide Awake & Dreaming: A Memoir of Narcolepsy
    2 Comments
- - Jan 10, 2013
    by Eileen O'Brien
  - What Is Personalized Medicine?
    7 Comments
- - Jan 3, 2013
    by Wendy White
  - Leading With Passion
    1 Comment
- - Jan 2, 2013
    by Stephanie McDonald
  - Recognizing a Rare Disease Awareness Pioneer
    3 Comments
December 2012
- - Dec 21, 2012
    by Eileen O'Brien
  - What Doctors, RNs and Patients Don’t Know About Pharma
    9 Comments
- - Dec 11, 2012
    by CS Yates
  - Google’s New Medication Knowledge Graph in Search Results
    9 Comments
- - Dec 6, 2012
    by Eileen O'Brien
  - Pinterest: Pros and Cons for Pharma
    16 Comments
November 2012
- - Nov 28, 2012
    by Eileen O'Brien
  - The Increasing Use of Mobile Devices for Health
    5 Comments
- - Nov 26, 2012
    by Jordan Altman
  - Internet’s Increasing Role in Healthcare
    2 Comments
- - Nov 21, 2012
    by Eileen O'Brien
  - Pharma Should Pay More Attention to Pharmacists
    7 Comments
- - Nov 19, 2012
    by Katie Mihelich
  - The Importance of Training to Partner Effectively With Pharma Regulatory Teams
    10 Comments
- - Nov 15, 2012
    by Wendy White
  - How Pharma Can Talk With Patients
    6 Comments
- - Nov 12, 2012
    by Pamela Todd
  - Crowdsourcing Cures
    17 Comments
- - Nov 8, 2012
    by Frieda Hernandez
  - Insights From a Patient Advocacy Summit
    8 Comments
October 2012
- - Oct 25, 2012
    by Eileen O'Brien
  - The Forever Fix: Gene Therapy and the Boy Who Saved It
    19 Comments
- - Oct 19, 2012
    by Eileen O'Brien
  - Successful Pharma Social Campaign & More Digital Health Coalition Learnings
    5 Comments
- - Oct 11, 2012
    by Eileen O'Brien
  - Open Notes Initiative: Patients & Doctors Benefit
    5 Comments
- - Oct 10, 2012
    by Katie Mihelich
  - Rett Syndrome Awareness Month
    3 Comments
- - Oct 5, 2012
    by Eileen O'Brien
  - The Miniskirt Theory of Blogging and Other Tips for Good Content
    4 Comments
September 2012
- - Sep 27, 2012
    by Eileen O'Brien
  - Family Races Against the Clock for Treatment for Giant Axonal Neuropathy
    10 Comments
- - Sep 21, 2012
    by Eileen O'Brien
  - Physician Insights from Google’s ThinkHealth
    14 Comments
- - Sep 12, 2012
    by Eileen O'Brien
  - Hear Us Now: Rare Disease Families Making a Difference
    6 Comments
- - Sep 6, 2012
    by Eileen O'Brien
  - Undiagnosed Diseases Program Accepting New Patients
    2 Comments
August 2012
- - Aug 30, 2012
    by Eileen O'Brien
  - Personalized Health Experiments and Rare Diseases
    3 Comments
- - Aug 24, 2012
    by Wendy White
  - New Website Provides Information on Rare Endocrine Disorder
    7 Comments
- - Aug 22, 2012
    by Eileen O'Brien
  - The Digital Behaviors of Nurse Practitioners and Physician Assistants
    12 Comments
- - Aug 15, 2012
    by Eileen O'Brien
  - Crowdfunded Research Uncovers Unknown Gene Variant
    9 Comments
July 2012
- - Jul 31, 2012
    by Eileen O'Brien
  - Takeaways from the Rare Disease & Orphan Drug Leadership Congress
    15 Comments
- - Jul 25, 2012
    by Wendy White
  - Rare Disease Patient Advocates and Orphan Drugs
    24 Comments
- - Jul 23, 2012
    by Pamela Todd
  - How to Reach Caregivers
    12 Comments
- - Jul 20, 2012
    by Wendy White
  - Groundbreaking Legislation for Rare Disease Patients: FDA Safety & Innovation Act
    2 Comments
- - Jul 6, 2012
    by Eileen O'Brien
  - The Importance of Patient-Initiated Research
    20 Comments
June 2012
- - Jun 28, 2012
    by Eileen O'Brien
  - Why Pharma Needs to Pay Attention to Wikipedia
    46 Comments
- - Jun 18, 2012
    by Eileen O'Brien
  - Genzyme’s New Rare Disease Advocacy Website
    11 Comments
- - Jun 14, 2012
    by Eileen O'Brien
  - What Physicians Want
    2 Comments
- - Jun 7, 2012
    by Wendy White
  - InnovationPharm: What’s New in Search & YouTube
    2 Comments
- - Jun 4, 2012
    by CS Yates
  - Google’s Knowledge Graph & Pharma
    9 Comments
May 2012
- - May 31, 2012
    by Doug Yamate
  - Email Stands Its Ground in Pharma Marketing
    3 Comments
- - May 29, 2012
    by Eileen O'Brien
  - New Data on Physicians, Search & YouTube
    6 Comments
- - May 21, 2012
    by Wendy White
  - Join the Groundswell to Expedite Scientific Research
    1 Comment
- - May 16, 2012
    by Justin McLeod
  - Does Your Business Have a Social Life?
    1 Comment
- - May 8, 2012
    by Eileen O'Brien
  - Inspiration from the HBA Woman of the Year
    11 Comments
- - May 7, 2012
    by Eileen O'Brien
  - Pharma’s Use of Infographics
    24 Comments
April 2012
- - Apr 26, 2012
    by Wendy White
  - What We Want From (Big) Pharma
    1 Comment
- - Apr 20, 2012
    by Eileen O'Brien
  - Takeaways from the World Orphan Drug Congress
    1 Comment
- - Apr 19, 2012
    by Ciaran Bellwoar
  - Ways to Engage Patients for Clinical Trials
    15 Comments
- - Apr 16, 2012
    by Eileen O'Brien
  - Saving Case at the World Orphan Drug Congress
    7 Comments
- - Apr 6, 2012
    by Eileen O'Brien
  - Behind the Videos: How the J&J Health Channel on YouTube Works
    8 Comments
March 2012
- - Mar 30, 2012
    by Eileen O'Brien
  - Digital Marketing or Marketing in a Digital World?
    20 Comments
- - Mar 23, 2012
    by Eileen O'Brien
  - Facebook’s New Approach to Advertising
    3 Comments
- - Mar 15, 2012
    by Eileen O'Brien
  - Lessons from Pharma Leaders
    13 Comments
- - Mar 12, 2012
    by Wendy White
  - The First FDA Rare Disease Patient Advocacy Day
    8 Comments
- - Mar 9, 2012
    by Wendy White
  - Patients at the Center at The Economist Pharma Summit
    1 Comment
- - Mar 8, 2012
    by CS Yates
  - Symptom Search with Dr. Google
    14 Comments
- - Mar 2, 2012
    by Eileen O'Brien
  - Pinterest: An Interesting Idea for Pharma?
    37 Comments
February 2012
- - Feb 22, 2012
    by Wendy White
  - The Power of Rare Disease Patients
    19 Comments
- - Feb 17, 2012
    by Eileen O'Brien
  - A Growth Opportunity for Pharma: Hispanics
    11 Comments
- - Feb 16, 2012
    by Wendy White
  - Discovering I Am Not Alone
    6 Comments
- - Feb 8, 2012
    by Eileen O'Brien
  - Digital Health Coalition at ePharma Summit
    21 Comments
- - Feb 6, 2012
    by CS Yates
  - Three Google Innovations and Changes Pharma Needs to Know About
    11 Comments
January 2012
- - Jan 29, 2012
    by Wendy White
  - Innovation Happens at the Margins
    No Comments
- - Jan 27, 2012
    by Eileen O'Brien
  - How Patients & Pharma Both Benefit from Digital Resources
    10 Comments
- - Jan 19, 2012
    by Eileen O'Brien
  - Pharma and the New YouTube Layout
    38 Comments
- - Jan 10, 2012
    by Eileen O'Brien
  - #SocPharm Tweetchat Celebrates 2nd Anniversary
    11 Comments
- - Jan 4, 2012
    by Eileen O'Brien
  - FDA Guidance on Off-Label Unsolicited Requests
    6 Comments
December 2011
- - Dec 14, 2011
    by Eileen O'Brien
  - Pharma Social Media Case Studies
    19 Comments
- - Dec 5, 2011
    by Eileen O'Brien
  - Online Privacy & How to Encourage Opt-Ins
    No Comments
November 2011
- - Nov 30, 2011
    by Ciaran Bellwoar
  - Power Panel Discussed Future of Healthcare
    3 Comments
- - Nov 21, 2011
    by Eileen O'Brien
  - Rare Disease Patients Are the Power Users of Social Media
    25 Comments
- - Nov 15, 2011
    by Eileen O'Brien
  - Is Pfizer on Google+ Or Are There Already Fake Pages?
    25 Comments
- - Nov 10, 2011
    by Caryn Steinman
  - Undiagnosed Diseases Program Solves Medical Mysteries
    10 Comments
- - Nov 7, 2011
    by Eileen O'Brien
  - Google Search Reigns Supreme Even for Doctors
    6 Comments
- - Nov 3, 2011
    by Katie Mihelich
  - Patients and Caregivers are Key Drivers of Diagnosis and Treatment in Rare Diseases
    1 Comment
October 2011
- - Oct 28, 2011
    by Eileen O'Brien
  - Compliance Q&A with Wayne Pines & Ilyssa Levins
    2 Comments
- - Oct 24, 2011
    by Beth Peluse
  - Personal Health Is Social
    7 Comments
- - Oct 20, 2011
    by CS Yates
  - Google Analytics Makes Changes in SEO Keyword Reporting
    4 Comments
- - Oct 17, 2011
    by Eileen O'Brien
  - The Social Media Sites Physicians Use
    72 Comments
- - Oct 7, 2011
    by Frieda Hernandez
  - Why Doctors Are Often Stumped by Rare Disorders
    No Comments
- - Oct 5, 2011
    by Ciaran Bellwoar
  - Liberate the Data: Social Health Summit Recap
    5 Comments
September 2011
- - Sep 27, 2011
    by Eileen O'Brien
  - What I Learned at Google ThinkHealth
    8 Comments
- - Sep 23, 2011
    by Eileen O'Brien
  - Don’t Get Left Behind: Social Media
    1 Comment
- - Sep 14, 2011
    by Eileen O'Brien
  - Rare is Different
    No Comments
- - Sep 8, 2011
    by Eileen O'Brien
  - YouTube: Channel Versus Individual Video
    1 Comment
- - Sep 1, 2011
    by Eileen O'Brien
  - The Value of Making Content Easy to Share
    6 Comments
August 2011
- - Aug 31, 2011
    by Eileen O'Brien
  - Social Media is Free Like a Puppy is Free
    1 Comment
- - Aug 17, 2011
    by Eileen O'Brien
  - The New Pharma Facebook Landscape: Comments Allowed
    6 Comments
- - Aug 10, 2011
    by Pamela Todd
  - Time to Mobilize Your Resources?
    2 Comments
- - Aug 8, 2011
    by Pamela Todd
  - Your Nurse Audience is Growing
    4 Comments
- - Aug 3, 2011
    by Eileen O'Brien
  - Pharma & Online Communities: What You Should Know
    1 Comment
July 2011
- - Jul 27, 2011
    by Wendy White
  - Advocating for Treatments to Change Modern Medicine
    1 Comment
- - Jul 25, 2011
    by Eileen O'Brien
  - Can a Patient Ever Know Too Much?
    40 Comments
- - Jul 20, 2011
    by Eileen O'Brien
  - Pfizer Facebook Page Hacked: Reminder of Anti-Industry Feeling
    30 Comments
- - Jul 13, 2011
    by Eileen O'Brien
  - How Should Pharma Engage in Social Media?
    2 Comments
- - Jul 5, 2011
    by Ciaran Bellwoar
  - A Day of Dialogue with NORD, FDA, NIH
    3 Comments
June 2011
- - Jun 27, 2011
    by David Jakubiak
  - Five Tips for Successful Patient Outreach
    7 Comments
- - Jun 22, 2011
    by Justin McLeod
  - Innovation at the Margins: Rare Disease Research
    5 Comments
- - Jun 15, 2011
    by Eileen O'Brien
  - How BioPharma is Using Social Media
    5 Comments
- - Jun 6, 2011
    by Caryn Steinman
  - Where Do Patients Go To Get Health Information?
    3 Comments
- - Jun 2, 2011
    by Eileen O'Brien
  - Unique Celebration of Rare Disease Day
    9 Comments
May 2011
- - May 26, 2011
    by Eileen O'Brien
  - People Still Prefer Online Health News Sites To User-Generated Content
    3 Comments
- - May 20, 2011
    by Eileen O'Brien
  - Alone We Are Rare, Together We Are Strong
    No Comments
- - May 16, 2011
    by Eileen O'Brien
  - Siren’s HBA Rising Star
    1 Comment
- - May 13, 2011
    by Amy Kenat
  - How Trust Is Earned in 2011
    2 Comments
- - May 10, 2011
    by Eileen O'Brien
  - How and Why Physicians Are Using iPads
    11 Comments
April 2011
- - Apr 29, 2011
    by Eileen O'Brien
  - The Value of YouTube for Pharma
    12 Comments
- - Apr 27, 2011
    by Ciaran Bellwoar
  - Key Learnings from the World Orphan Drug Congress
    4 Comments
- - Apr 19, 2011
    by Eileen O'Brien
  - Ideas to Support Health Behavior Change
    4 Comments
- - Apr 14, 2011
    by Caryn Steinman
  - Rare Diseases Go Mainstream
    5 Comments
- - Apr 11, 2011
    by Eileen O'Brien
  - Makena Backlash & Potential Impact on the Rare Disease Community
    7 Comments
- - Apr 4, 2011
    by Eileen O'Brien
  - What Pharmaceutical Marketers Can Do in the Absence of FDA Social Media Guidance
    12 Comments
March 2011
- - Mar 21, 2011
    by Eileen O'Brien
  - Micro-Targeting Health at SXSW
    5 Comments
- - Mar 17, 2011
    by Wendy White
  - Are You Missing the Opportunity with Long-Tail Search?
    10 Comments
- - Mar 15, 2011
    by Eileen O'Brien
  - Thinking of Becoming a Clinical Researcher?
    No Comments
- - Mar 9, 2011
    by Ciaran Bellwoar
  - Mentoring Works
    1 Comment
- - Mar 4, 2011
    by Beth Peluse
  - All Hands On Deck for Rare Disease Day
    No Comments
February 2011
- - Feb 28, 2011
    by Wendy White
  - Study from Pew Internet Project Supports Rare Disease Insights
    14 Comments
- - Feb 22, 2011
    by Wendy White
  - Stories of Love, Hope and Community by Rare Disease Caregivers
    13 Comments
- - Feb 15, 2011
    by Eileen O'Brien
  - The Journey to Diagnosis Is Often Bumpy
    6 Comments
- - Feb 10, 2011
    by Eileen O'Brien
  - Show Your Strength. Share Your Story.
    Create a Rare Disease Video
    2 Comments
- - Feb 7, 2011
    by Wendy White
  - Raise Your Hand to Help Millions of Americans Affected by Rare Diseases
    8 Comments
- - Feb 4, 2011
    by Danielle Jamil
  - CRM Redefined as Continuous Relationship Marketing
    3 Comments
January 2011
- - Jan 26, 2011
    by Eileen O'Brien
  - When Does a Smartphone Become a Medical Device?
    21 Comments
- - Jan 20, 2011
    by Eileen O'Brien
  - The Power of Patient Stories
    10 Comments
- - Jan 13, 2011
    by Eileen O'Brien
  - Why is Pepsi Giving Away $20M? The Value of Cause Marketing
    7 Comments
- - Jan 7, 2011
    by Eileen O'Brien
  - Pharma Marketing Tweetchat Celebrates 1st Anniversary
    27 Comments
December 2010
- - Dec 23, 2010
    by Eileen O'Brien
  - Pharma Marketers Should Pay Attention to Nurses
    4 Comments
- - Dec 14, 2010
    by Eileen O'Brien
  - What Do You Think Makes a Successful Pharmaceutical Blog?
    5 Comments
- - Dec 10, 2010
    by Eileen O'Brien
  - Consumers Don’t Trust Pharma,
    So What Can We Do?
    9 Comments
- - Dec 3, 2010
    by Eileen O'Brien
  - FTC Complaint on Pharmaceutical Interactive Marketing: A Different Perspective
    12 Comments
November 2010
- - Nov 19, 2010
    by Eileen O'Brien
  - Pharma: Educate, So You Can Sell
    2 Comments
- - Nov 15, 2010
    by Danielle Jamil
  - Relevance Reaps Rewards
    1 Comment
- - Nov 12, 2010
    by Eileen O'Brien
  - e-Patients: Educated. Engaged. Empowered.
    24 Comments
- - Nov 4, 2010
    by Eileen O'Brien
  - Personal Stories of Inspiration at the HBA Leadership Conference
    7 Comments
October 2010
- - Oct 29, 2010
    by Eileen O'Brien
  - What an Orchestra Can Teach Pharma Leaders
    5 Comments
- - Oct 19, 2010
    by Danielle Jamil
  - Call for Transparency in Physician/Pharma Relationships
    1 Comment
- - Oct 13, 2010
    by Eileen O'Brien
  - What Does Twitter Have to do With Pharma?
    3 Comments
- - Oct 11, 2010
    by Eileen O'Brien
  - A Rare Medium: The Conference on Clinical Research for Rare Diseases
    No Comments
- - Oct 4, 2010
    by Pamela Todd
  - Are Medical Apps for You?
    2 Comments
- - Oct 1, 2010
    by Eileen O'Brien
  - It’s Not About You, It’s About Patients
    15 Comments
September 2010
- - Sep 24, 2010
    by Wendy White
  - NORD Helps Improve the Lives of Rare Disease Patients
    No Comments
- - Sep 20, 2010
    by Wendy White
  - New Resource to Help Diagnose Rare Disease
    4 Comments
- - Sep 14, 2010
    by Eileen O'Brien
  - What Pharma Marketers Need to Know About Google Instant
    8 Comments
- - Sep 13, 2010
    by Eileen O'Brien
  - Are You a Rare Disease Blogger?
    3 Comments
- - Sep 7, 2010
    by Eileen O'Brien
  - What Do Patients Do Right After Diagnosis?
    2 Comments
August 2010
- - Aug 30, 2010
    by Eileen O'Brien
  - What Do Physicians Want Online?
    15 Comments
- - Aug 17, 2010
    by Eileen O'Brien
  - What’s Metadata & Why Pharma Should Care
    1 Comment
- - Aug 6, 2010
    by Eileen O'Brien
  - FDA Letter to Novartis on Facebook Explained
    13 Comments
- - Aug 2, 2010
    by Eileen O'Brien
  - What’s Foursquare & Why Should I Care?
    16 Comments
July 2010
- - Jul 25, 2010
    by Eileen O'Brien
  - Have You Ever Taken This Drug? Patients Turn to Each Other for Info
    7 Comments
- - Jul 22, 2010
    by Danielle Jamil
  - Don’t Forget the CRM Basics: Timing Is Everything
    No Comments
- - Jul 19, 2010
    by Eileen O'Brien
  - Doctors Get Smart
    No Comments
- - Jul 14, 2010
    by Danielle Jamil
  - CRM Basics: Know Your Audience & Test, Test, Test!
    2 Comments
- - Jul 12, 2010
    by Eileen O'Brien
  - Google Starts Editing Drug Results
    21 Comments
- - Jul 7, 2010
    by Eileen O'Brien
  - Should Patients Be Paid To Take Medication?
    4 Comments
- - Jul 6, 2010
    by Frieda Hernandez
  - Crossing the Chasm of Pharma Social Media Adoption
    4 Comments
June 2010
- - Jun 28, 2010
    by Eileen O'Brien
  - The Importance of Being a Trusted Advisor
    2 Comments
- - Jun 21, 2010
    by Eileen O'Brien
  - Is Innovation a Dirty Word in Pharma Marketing?
    5 Comments
- - Jun 17, 2010
    by Pamela Todd
  - Why Empowered Patients Are the Future of Medicine
    14 Comments
- - Jun 13, 2010
    by Eileen O'Brien
  - The Importance of Setting Expectations: Pharma on Facebook
    1 Comment
- - Jun 7, 2010
    by Eileen O'Brien
  - Social Media for Pharma Conference: Key Takeaways
    11 Comments
- - Jun 1, 2010
    by Eileen O'Brien
  - Google 2nd to Doctors as Source of Health Info
    18 Comments
May 2010
- - May 21, 2010
    by Eileen O'Brien
  - Female Empowerment Can Mean Brand Power
    2 Comments
- - May 15, 2010
    by Eileen O'Brien
  - Fake Patient Facebook Profile: Do Good Intentions Trump Truth?
    15 Comments
- - May 11, 2010
    by Eileen O'Brien
  - Let Your Moral Compass Guide You
    19 Comments
- - May 9, 2010
    by Eileen O'Brien
  - What Makes a Leader?
    No Comments
- - May 3, 2010
    by Eileen O'Brien
  - How Can Pharma Gain Social Media Credibility? Partner with Trust Agents
    29 Comments
April 2010
- - Apr 28, 2010
    by Eileen O'Brien
  - What Motivates Empowered Patients? One Study Says Personality
    3 Comments
- - Apr 20, 2010
    by Eileen O'Brien
  - Chronic Diseases & The Internet Report: Impact for Pharma
    2 Comments
- - Apr 18, 2010
    by Pamela Todd
  - Why Compassion Makes Good Business Sense
    7 Comments
- - Apr 9, 2010
    by Eileen O'Brien
  - Facebook Gets Rid of Fans
    14 Comments
- - Apr 3, 2010
    by Eileen O'Brien
  - “You Will All Be a Patient One Day!”
    8 Comments
March 2010
- - Mar 30, 2010
    by Eileen O'Brien
  - 5 Questions for e-Patient Dave
    6 Comments
- - Mar 19, 2010
    by Eileen O'Brien
  - Join the Social Pharma Conversation
    30 Comments
- - Mar 11, 2010
    by Eileen O'Brien
  - Online Reputation is Essential: Sanofi-Aventis Fake Facebook Page Has 3,783 Fans
    25 Comments
- - Mar 8, 2010
    by Linda Martens
  - Tackling Adherence: QB Jay Cutler Shares His Life With Diabetes
    3 Comments
- - Mar 2, 2010
    by Eileen O'Brien
  - Many Rare Disease Patients Unsure of Treatments
    6 Comments
- - Mar 1, 2010
    by Eileen O'Brien
  - Facebook #2 Most Popular Site in U.S.
    4 Comments
February 2010
- - Feb 23, 2010
    by Wendy White
  - The Most Expensive Medicines are Worth Every Penny
    10 Comments
- - Feb 11, 2010
    by Wendy White
  - Alone we are rare.
    Together we are strong.
    Rare Disease Day 2/28/10
    No Comments
- - Feb 6, 2010
    by Eileen O'Brien
  - Extraordinary Measures
    3 Comments
- - Feb 4, 2010
    by Pamela Todd
  - Online Tools That Encourage Adherence
    3 Comments
- - Feb 1, 2010
    by Eileen O'Brien
  - What Ever Happened with the GSK Blog?
    10 Comments
January 2010
- - Jan 24, 2010
    by Eileen O'Brien
  - McNeil Uses Social Media to Address Tylenol Recall
    14 Comments
- - Jan 13, 2010
    by Eileen O'Brien
  - In Real Life
    1 Comment
- - Jan 6, 2010
    by Eileen O'Brien
  - The First Pharma Tweetchat
    2 Comments
December 2009
- - Dec 31, 2009
    by Eileen O'Brien
  - Why Pharma Needs More Adherence Programs
    5 Comments
- - Dec 23, 2009
    by Wendy White
  - Meet Siren’s New Team Members
    2 Comments
November 2009
- - Nov 18, 2009
    by Frieda Hernandez
  - FDA Hearing on Social Media
    4 Comments
- - Nov 17, 2009
    by Pamela Todd
  - I Have Seen the Future and It’s Your Phone
    1 Comment
October 2009
- - Oct 28, 2009
    by Frieda Hernandez
  - The Digital Pharma Revolution Was Definitely Twitterized!
    4 Comments
- - Oct 22, 2009
    by Pamela Todd
  - Supporting the Doctor Patient Relationship
    2 Comments
- - Oct 7, 2009
    by Pamela Todd
  - Patients As Partners in Research
    No Comments
September 2009
- - Sep 28, 2009
    by Jason Ross
  - NORD Urges Action on Healthcare Reform
    1 Comment
- - Sep 17, 2009
    by Soyoon Bolton
  - Social Media and Search
    No Comments
- - Sep 10, 2009
    by Wendy White
  - Attracting e-Patients: Simple Solutions Map to Existing User Behavior
    1 Comment
- - Sep 8, 2009
    by Linda Martens
  - Do You Speak My Language?
    No Comments
August 2009
- - Aug 20, 2009
    by Wendy White
  - Can Online Health Information be Trusted?
    1 Comment
- - Aug 14, 2009
    by Wendy White
  - What’s In Your Toolbox?
    1 Comment
- - Aug 11, 2009
    by Heidi Schoeneck
  - Advertising Never Started a Movement
    1 Comment
- - Aug 4, 2009
    by Pamela Todd
  - Video and Rare Disorders
    1 Comment
July 2009
- - Jul 16, 2009
    by Pamela Todd
  - What Matters To Your Patients?
    3 Comments
- - Jul 14, 2009
    by Wendy White
  - Attention Economy
    No Comments
June 2009
- - Jun 26, 2009
    by Wendy White
  - Disciplined Creativitity
    5 Comments
- - Jun 16, 2009
    by Wendy White
  - The Need For A Rare Disorder Patient Registry
    No Comments
- - Jun 10, 2009
    by Wendy White
  - Two Key Health Seeker Groups Most Active Online
    No Comments
- - Jun 5, 2009
    by Katie Mihelich
  - Email Marketing Goes Social
    1 Comment
May 2009
- - May 27, 2009
    by Wendy White
  - Trust Economics and Web 3.0
    1 Comment
- - May 21, 2009
    by Linda Martens
  - I am Not a Disease
    1 Comment
- - May 19, 2009
    by Wendy White
  - Integrate Traditional and Digital Media for Rare Disorders
    1 Comment
- - May 15, 2009
    by Rob Laucius
  - Font Replacement with Cufón
    No Comments
- - May 8, 2009
    by LaTonya Hicks
  - A Toast to Caregiver Mothers Everywhere
    1 Comment
- - May 5, 2009
    by Wendy White
  - Demographics Play a Key Role in Reaching Patients Online
    3 Comments
April 2009
- - Apr 28, 2009
    by Wendy White
  - Is the Speed of Adoption of Participatory Medicine Greatest for Rare Disorders?
    2 Comments
- - Apr 27, 2009
    by Tonya Harrington
  - Show Me the Data!
    No Comments
- - Apr 21, 2009
    by Wendy White
  - The Impact of Friendship on Health
    No Comments
- - Apr 17, 2009
    by Tanika Craig
  - Beyond E-Harmony – Can Customer Relationship Marketing Bring You a Life-long Relationship?
    1 Comment
- - Apr 13, 2009
    by Lindsay Millsap
  - Is Paid Search Over For Pharma Marketers?
    1 Comment
- - Apr 8, 2009
    by Wendy White
  - Participatory Medicine in a Rare Disorder
    2 Comments
- - Apr 3, 2009
    by Kyle Crumrine
  - Using Games as a Teaching Mechanism
    2 Comments
March 2009
- - Mar 27, 2009
    by Wendy White
  - The Real Truth About RealAge
    3 Comments
- - Mar 25, 2009
    by Pamela Todd
  - Why Search Matters More for Rare Disorders
    4 Comments
- - Mar 23, 2009
    by Wendy White
  - Risks and Rewards of Social Media in Health Care
    3 Comments
- - Mar 20, 2009
    by Patrick Byrne
  - How I Stopped Worrying and Learned to Love the Internet
    No Comments
- - Mar 19, 2009
    by Wendy White
  - The FDA and Web 2.0
    1 Comment
- - Mar 17, 2009
    by Wendy White
  - My Odyssey With a Rare Disorder
    2 Comments
- - Mar 13, 2009
    by Stacy Busking-O'Malley
  - From Big Lights to Websites
    No Comments
- - Mar 12, 2009
    by Wendy White
  - CRM 2.0 – Is Emarketing Dying?
    No Comments
- - Mar 9, 2009
    by Wendy White
  - We are Living in Exponential Times
    No Comments
- - Mar 3, 2009
    by Wendy White
  - Social Media and Rare Disease Day
    5 Comments
February 2009
- - Feb 28, 2009
    by Wendy White
  - Pharma’s Role in Participatory Medicine
    6 Comments
- - Feb 26, 2009
    by Soyoon Bolton
  - Disease versus Disorder: What’s in a Word?
    25 Comments
- - Feb 24, 2009
    by Wendy White
  - The Patient Journey
    No Comments
- - Feb 21, 2009
    by Heidi Schoeneck
  - The Power of a Singular Message
    No Comments
- - Feb 19, 2009
    by Wendy White
  - Influence the Debate
    1 Comment
- - Feb 6, 2009
    by Wendy White
  - Raise Awareness of the Reality of Rare Disorders
    1 Comment
- - Feb 4, 2009
    by PJ Macklin
  - Building Trust Through Design
    2 Comments
January 2009
- - Jan 29, 2009
    by Wendy White
  - Why Marketers Should Support the Patient Journey Online
    No Comments
- - Jan 22, 2009
    by Wendy White
  - For Rare Diseases – Knowledge Symmetry
    7 Comments
- - Jan 17, 2009
    by Wendy White
  - SirenSong Plans For 2009
    1 Comment
- - Jan 7, 2009
    by Wendy White
  - The Changing Physician-Patient Relationship Regarding Rare Or Chronic Diseases
    2 Comments
- - Jan 1, 2009
    by Wendy White
  - Best of SirenSong 2008
    No Comments
December 2008
- - Dec 17, 2008
    by Wendy White
  - Patients Building Communities Online
    2 Comments
- - Dec 6, 2008
    by Wendy White
  - How Personal Can Your eNewsletters Be Without Sacrificing Privacy?
    No Comments
- - Dec 4, 2008
    by Wendy White
  - How Does Branding Affect Your Webpage Strategy?
    No Comments
November 2008
- - Nov 21, 2008
    by Wendy White
  - Social Networking And Rare Diseases
    No Comments
- - Nov 12, 2008
    by Wendy White
  - Health eGames: Gaming Benefits, Especially For Patients With Chronic Diseases
    No Comments
- - Nov 5, 2008
    by Wendy White
  - The Rise Of The e-Patient And My Personal Story
    5 Comments
October 2008
- - Oct 27, 2008
    by Wendy White
  - Why is the Niche Market in Pharma Growing?
    No Comments
- - Oct 9, 2008
    by Wendy White
  - J&J Going For Niche Markets
    No Comments
- - Oct 3, 2008
    by Wendy White
  - 6 Tips To Engage Teens With Chronic Diseases
    1 Comment
September 2008
- - Sep 24, 2008
    by Wendy White
  - A Great Example of Web 2.0 in the Rare Disease Community
    1 Comment
- - Sep 19, 2008
    by Wendy White
  - Online Reputation Management Part 4 – Preparation
    No Comments
- - Sep 18, 2008
    by Wendy White
  - Online Reputation Management Part 3 - Questcor
    7 Comments
- - Sep 17, 2008
    by Wendy White
  - Online Reputation Management Part 2 – Healthcare
    3 Comments
- - Sep 16, 2008
    by Wendy White
  - Online Reputation Management Part 1 – Defending Your Brand
    4 Comments
- - Sep 11, 2008
    by Wendy White
  - Can Online Resources Improve Your Health?
    No Comments
- - Sep 5, 2008
    by Wendy White
  - Chronic Disease Battle Requires Better Tools
    1 Comment
August 2008
- - Aug 15, 2008
    by Wendy White
  - No One Cares About You
    3 Comments
July 2008
- - Jul 31, 2008
    by Wendy White
  - How Well Do You Know Your Target Audience?
    5 Comments
- - Jul 29, 2008
    by Wendy White
  - From Blockbuster to Nichebuster
    3 Comments
- - Jul 15, 2008
    by Wendy White
  - New Voluntary Code of Conduct for Pharma
    No Comments
- - Jul 9, 2008
    by Wendy White
  - What Makes a Good Relationship Online?
    No Comments
June 2008
- - Jun 18, 2008
    by Wendy White
  - What We Can Learn from Hillary and Barack
    2 Comments
- - Jun 12, 2008
    by Wendy White
  - Online Usage Trends of HCPs
    1 Comment
- - Jun 6, 2008
    by Wendy White
  - T.R.U.S.T.E.D.
    2 Comments
- - Jun 3, 2008
    by Wendy White
  - Fractionization of Design
    No Comments
May 2008
- - May 13, 2008
    by Wendy White
  - When a Drug Costs $300,000
    No Comments
April 2008
- - Apr 25, 2008
    by Wendy White
  - WebMD Ad Slowdown Annnouncement: Beginnings of a Trend?
    No Comments
- - Apr 22, 2008
    by Wendy White
  - Play by the Rules, SEO in Wikipedia
    No Comments
- - Apr 7, 2008
    by Wendy White
  - Marketing Value: From Selling to Service
    1 Comment
- - Apr 2, 2008
    by Wendy White
  - BioPharma Marketing and Quality-Driven Consumers
    No Comments
March 2008
- - Mar 18, 2008
    by Wendy White
  - Trust Metrics
    2 Comments
- - Mar 12, 2008
    by Wendy White
  - Contextual Search Ads
    1 Comment
- - Mar 4, 2008
    by Wendy White
  - The Power of Niche
    2 Comments
February 2008
- - Feb 27, 2008
    by Wendy White
  - Pharma Sites Doing Well by Doing Good
    No Comments
- - Feb 19, 2008
    by Wendy White
  - The New ROI on Usability — Launch and Learn
    No Comments
- - Feb 7, 2008
    by Wendy White
  - The “Long Tail” of SEO for Chronic Disease Communities
    4 Comments
- - Feb 4, 2008
    by Wendy White
  - Listening Through Your Web Data
    4 Comments
January 2008
- - Jan 28, 2008
    by Wendy White
  - Can Anyone Design a Website?
    2 Comments
- - by Wendy White
  - Social Networking Health Sites
    1 Comment
- - Jan 15, 2008
    by Wendy White
  - SEM: Technical Matchmaking
    No Comments
- - Jan 10, 2008
    by Wendy White
  - NRA Thinking in a Pharma World
    1 Comment
- - Jan 7, 2008
    by Wendy White
  - Meatball Sundaes and Organizing for Speed
    No Comments
- - Jan 4, 2008
    by Wendy White
  - Pharma Marketing and Web 2.0
    1 Comment

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