A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

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• The latest pharma and interactive trends
• Insight into building relationships with rare disease communities
• The latest news in health care, marketing and the internet
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Blog Roll

• » AZ Health Connections
• » E-Patients.net
• » Eye on FDA
• » Global Genes Blog
• » GSK More Than Medicine
• » HealthWorks Collective
• » JNJ BTW
• » Kevin MD
• » MarbleRoad’s Rare Disease Blog
• » MedAd News Insider
• » Notes from the Back of the Book
• » Pharmalot
• » PharmaPhorum
• » Pharma Marketing Blog
• » Pharma Strategy Blog
• » PharmExec Blog
• » Rare Disease Blogs
• » REM Runner
• » Saving Case
• » The Health Care Blog
• » The New Life of e-Patient Dave
• » Web Strategy Blog

Tag Cloud

Archives by Month:

• December 2008

  • • Dec 17, 2008

      by Wendy White

    • Patients Building Communities Online

      2 Comments

  • • Dec 6, 2008

      by Wendy White

    • How Personal Can Your eNewsletters Be Without Sacrificing Privacy?

      No Comments

  • • Dec 4, 2008

      by Wendy White

    • How Does Branding Affect Your Webpage Strategy?

      No Comments

• November 2008

  • • Nov 21, 2008

      by Wendy White

    • Social Networking And Rare Diseases

      No Comments

  • • Nov 12, 2008

      by Wendy White

    • Health eGames: Gaming Benefits, Especially For Patients With Chronic Diseases

      No Comments

  • • Nov 5, 2008

      by Wendy White

    • The Rise Of The e-Patient And My Personal Story

      5 Comments

• October 2008

  • • Oct 27, 2008

      by Wendy White

    • Why is the Niche Market in Pharma Growing?

      No Comments

  • • Oct 9, 2008

      by Wendy White

    • J&J Going For Niche Markets

      No Comments

  • • Oct 3, 2008

      by Wendy White

    • 6 Tips To Engage Teens With Chronic Diseases

      1 Comment

• September 2008

  • • Sep 24, 2008

      by Wendy White

    • A Great Example of Web 2.0 in the Rare Disease Community

      1 Comment

  • • Sep 19, 2008

      by Wendy White

    • Online Reputation Management Part 4 – Preparation

      No Comments

  • • Sep 18, 2008

      by Wendy White

    • Online Reputation Management Part 3 - Questcor

      7 Comments

  • • Sep 17, 2008

      by Wendy White

    • Online Reputation Management Part 2 – Healthcare

      3 Comments

  • • Sep 16, 2008

      by Wendy White

    • Online Reputation Management Part 1 – Defending Your Brand

      4 Comments

  • • Sep 11, 2008

      by Wendy White

    • Can Online Resources Improve Your Health?

      No Comments

  • • Sep 5, 2008

      by Wendy White

    • Chronic Disease Battle Requires Better Tools

      1 Comment

• August 2008

  • • Aug 15, 2008

      by Wendy White

    • No One Cares About You

      3 Comments

• July 2008

  • • Jul 31, 2008

      by Wendy White

    • How Well Do You Know Your Target Audience?

      5 Comments

  • • Jul 29, 2008

      by Wendy White

    • From Blockbuster to Nichebuster

      3 Comments

  • • Jul 15, 2008

      by Wendy White

    • New Voluntary Code of Conduct for Pharma

      No Comments

  • • Jul 9, 2008

      by Wendy White

    • What Makes a Good Relationship Online?

      No Comments

• June 2008

  • • Jun 18, 2008

      by Wendy White

    • What We Can Learn from Hillary and Barack

      2 Comments

  • • Jun 12, 2008

      by Wendy White

    • Online Usage Trends of HCPs

      1 Comment

  • • Jun 6, 2008

      by Wendy White

    • T.R.U.S.T.E.D.

      2 Comments

  • • Jun 3, 2008

      by Wendy White

    • Fractionization of Design

      No Comments

• May 2008

  • • May 13, 2008

      by Wendy White

    • When a Drug Costs $300,000

      No Comments

• April 2008

  • • Apr 25, 2008

      by Wendy White

    • WebMD Ad Slowdown Annnouncement: Beginnings of a Trend?

      No Comments

  • • Apr 22, 2008

      by Wendy White

    • Play by the Rules, SEO in Wikipedia

      No Comments

  • • Apr 7, 2008

      by Wendy White

    • Marketing Value: From Selling to Service

      1 Comment

  • • Apr 2, 2008

      by Wendy White

    • BioPharma Marketing and Quality-Driven Consumers

      No Comments

• March 2008

  • • Mar 18, 2008

      by Wendy White

    • Trust Metrics

      2 Comments

  • • Mar 12, 2008

      by Wendy White

    • Contextual Search Ads

      1 Comment

  • • Mar 4, 2008

      by Wendy White

    • The Power of Niche

      2 Comments

• February 2008

  • • Feb 27, 2008

      by Wendy White

    • Pharma Sites Doing Well by Doing Good

      No Comments

  • • Feb 19, 2008

      by Wendy White

    • The New ROI on Usability — Launch and Learn

      No Comments

  • • Feb 7, 2008

      by Wendy White

    • The “Long Tail” of SEO for Chronic Disease Communities

      4 Comments

  • • Feb 4, 2008

      by Wendy White

    • Listening Through Your Web Data

      4 Comments

• January 2008

  • • Jan 28, 2008

      by Wendy White

    • Can Anyone Design a Website?

      2 Comments

  • • by Wendy White

    • Social Networking Health Sites

      1 Comment

  • • Jan 15, 2008

      by Wendy White

    • SEM: Technical Matchmaking

      No Comments

  • • Jan 10, 2008

      by Wendy White

    • NRA Thinking in a Pharma World

      1 Comment

  • • Jan 7, 2008

      by Wendy White

    • Meatball Sundaes and Organizing for Speed

      No Comments

  • • Jan 4, 2008

      by Wendy White

    • Pharma Marketing and Web 2.0

      1 Comment