A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

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Blog Roll

• » AZ Health Connections
• » E-Patients.net
• » Eye on FDA
• » Global Genes Blog
• » GSK More Than Medicine
• » HealthWorks Collective
• » JNJ BTW
• » Kevin MD
• » MarbleRoad’s Rare Disease Blog
• » MedAd News Insider
• » Notes from the Back of the Book
• » Pharmalot
• » PharmaPhorum
• » Pharma Marketing Blog
• » Pharma Strategy Blog
• » PharmExec Blog
• » Rare Disease Blogs
• » REM Runner
• » Saving Case
• » The Health Care Blog
• » The New Life of e-Patient Dave
• » Web Strategy Blog

Tag Cloud

Archives by Month:

• December 2009

  • • Dec 31, 2009

      by Eileen O'Brien

    • Why Pharma Needs More Adherence Programs

      5 Comments

  • • Dec 23, 2009

      by Wendy White

    • Meet Siren’s New Team Members

      2 Comments

• November 2009

  • • Nov 18, 2009

      by Frieda Hernandez

    • FDA Hearing on Social Media

      4 Comments

  • • Nov 17, 2009

      by Pamela Todd

    • I Have Seen the Future and It’s Your Phone

      1 Comment

• October 2009

  • • Oct 28, 2009

      by Frieda Hernandez

    • The Digital Pharma Revolution Was Definitely Twitterized!

      4 Comments

  • • Oct 22, 2009

      by Pamela Todd

    • Supporting the Doctor Patient Relationship

      2 Comments

  • • Oct 7, 2009

      by Pamela Todd

    • Patients As Partners in Research

      No Comments

• September 2009

  • • Sep 28, 2009

      by Jason Ross

    • NORD Urges Action on Healthcare Reform

      1 Comment

  • • Sep 17, 2009

      by Soyoon Bolton

    • Social Media and Search

      No Comments

  • • Sep 10, 2009

      by Wendy White

    • Attracting e-Patients: Simple Solutions Map to Existing User Behavior

      1 Comment

  • • Sep 8, 2009

      by Linda Martens

    • Do You Speak My Language?

      No Comments

• August 2009

  • • Aug 20, 2009

      by Wendy White

    • Can Online Health Information be Trusted?

      1 Comment

  • • Aug 14, 2009

      by Wendy White

    • What’s In Your Toolbox?

      1 Comment

  • • Aug 11, 2009

      by Heidi Schoeneck

    • Advertising Never Started a Movement

      1 Comment

  • • Aug 4, 2009

      by Pamela Todd

    • Video and Rare Disorders

      1 Comment

• July 2009

  • • Jul 16, 2009

      by Pamela Todd

    • What Matters To Your Patients?

      3 Comments

  • • Jul 14, 2009

      by Wendy White

    • Attention Economy

      No Comments

• June 2009

  • • Jun 26, 2009

      by Wendy White

    • Disciplined Creativitity

      5 Comments

  • • Jun 16, 2009

      by Wendy White

    • The Need For A Rare Disorder Patient Registry

      No Comments

  • • Jun 10, 2009

      by Wendy White

    • Two Key Health Seeker Groups Most Active Online

      No Comments

  • • Jun 5, 2009

      by Katie Mihelich

    • Email Marketing Goes Social

      1 Comment

• May 2009

  • • May 27, 2009

      by Wendy White

    • Trust Economics and Web 3.0

      1 Comment

  • • May 21, 2009

      by Linda Martens

    • I am Not a Disease

      1 Comment

  • • May 19, 2009

      by Wendy White

    • Integrate Traditional and Digital Media for Rare Disorders

      1 Comment

  • • May 15, 2009

      by Rob Laucius

    • Font Replacement with Cufón

      No Comments

  • • May 8, 2009

      by LaTonya Hicks

    • A Toast to Caregiver Mothers Everywhere

      1 Comment

  • • May 5, 2009

      by Wendy White

    • Demographics Play a Key Role in Reaching Patients Online

      3 Comments

• April 2009

  • • Apr 28, 2009

      by Wendy White

    • Is the Speed of Adoption of Participatory Medicine Greatest for Rare Disorders?

      2 Comments

  • • Apr 27, 2009

      by Tonya Harrington

    • Show Me the Data!

      No Comments

  • • Apr 21, 2009

      by Wendy White

    • The Impact of Friendship on Health

      No Comments

  • • Apr 17, 2009

      by Tanika Craig

    • Beyond E-Harmony – Can Customer Relationship Marketing Bring You a Life-long Relationship?

      1 Comment

  • • Apr 13, 2009

      by Lindsay Millsap

    • Is Paid Search Over For Pharma Marketers?

      1 Comment

  • • Apr 8, 2009

      by Wendy White

    • Participatory Medicine in a Rare Disorder

      2 Comments

  • • Apr 3, 2009

      by Kyle Crumrine

    • Using Games as a Teaching Mechanism

      2 Comments

• March 2009

  • • Mar 27, 2009

      by Wendy White

    • The Real Truth About RealAge

      3 Comments

  • • Mar 25, 2009

      by Pamela Todd

    • Why Search Matters More for Rare Disorders

      4 Comments

  • • Mar 23, 2009

      by Wendy White

    • Risks and Rewards of Social Media in Health Care

      3 Comments

  • • Mar 20, 2009

      by Patrick Byrne

    • How I Stopped Worrying and Learned to Love the Internet

      No Comments

  • • Mar 19, 2009

      by Wendy White

    • The FDA and Web 2.0

      1 Comment

  • • Mar 17, 2009

      by Wendy White

    • My Odyssey With a Rare Disorder

      2 Comments

  • • Mar 13, 2009

      by Stacy Busking-O'Malley

    • From Big Lights to Websites

      No Comments

  • • Mar 12, 2009

      by Wendy White

    • CRM 2.0 – Is Emarketing Dying?

      No Comments

  • • Mar 9, 2009

      by Wendy White

    • We are Living in Exponential Times

      No Comments

  • • Mar 3, 2009

      by Wendy White

    • Social Media and Rare Disease Day

      5 Comments

• February 2009

  • • Feb 28, 2009

      by Wendy White

    • Pharma’s Role in Participatory Medicine

      6 Comments

  • • Feb 26, 2009

      by Soyoon Bolton

    • Disease versus Disorder: What’s in a Word?

      25 Comments

  • • Feb 24, 2009

      by Wendy White

    • The Patient Journey

      No Comments

  • • Feb 21, 2009

      by Heidi Schoeneck

    • The Power of a Singular Message

      No Comments

  • • Feb 19, 2009

      by Wendy White

    • Influence the Debate

      1 Comment

  • • Feb 6, 2009

      by Wendy White

    • Raise Awareness of the Reality of Rare Disorders

      1 Comment

  • • Feb 4, 2009

      by PJ Macklin

    • Building Trust Through Design

      2 Comments

• January 2009

  • • Jan 29, 2009

      by Wendy White

    • Why Marketers Should Support the Patient Journey Online

      No Comments

  • • Jan 22, 2009

      by Wendy White

    • For Rare Diseases – Knowledge Symmetry

      7 Comments

  • • Jan 17, 2009

      by Wendy White

    • SirenSong Plans For 2009

      1 Comment

  • • Jan 7, 2009

      by Wendy White

    • The Changing Physician-Patient Relationship Regarding Rare Or Chronic Diseases

      2 Comments

  • • Jan 1, 2009

      by Wendy White

    • Best of SirenSong 2008

      No Comments