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A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

The latest pharma and interactive trends
Insight into building relationships with rare disease communities
The latest news in health care, marketing and the internet
Thought-leadership you can’t afford to miss

#SocPharm on Twitter

#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

@drpenzesjanos Twitter can refine business communication | Biz Stone keynote #hcsmeu #hcmktg #socpharm http://t.co/6bSYAmY0
@wordmoves RT @HealthcareSMM: RT @MDMonseau @jeff_greene: Why #pharma should spend more time on #behavior innovation http://t.co/G3p3quzt #socpharm
@HealthcareSMM RT @MDMonseau @jeff_greene: Why #pharma should spend more time on #behavior innovation http://t.co/G3p3quzt #socpharm

See past #SocPharm transcripts Learn how to join weekly
#SocPharm chats

Blog Roll

» AZ Health Connections
» Brad at Pharma
» Children’s Rare Disease Network R.A.R.E. Blog
» E-Patients.net
» Eye on FDA
» GSK More Than Medicine
» JNJ BTW
» Kevin MD
» MarbleRoad’s Rare Disease Blog
» MedAd News Insider
» Med 2.0
» Notes from the Back of the Book
» Pharmalot
» Pharma Marketing Blog
» Pharma Strategy Blog
» PharmExec Blog
» Rare Disease Blogs
» Rare Disease Communities
» The Health Care Blog
» The New Life of e-Patient Dave
» Walking the Path
» Web Strategy Blog
» Why Dot Pharma

Archives by Month:

December 2010
- - Dec 23, 2010
    by Eileen O'Brien
  - Pharma Marketers Should Pay Attention to Nurses
    4 Comments
- - Dec 14, 2010
    by Eileen O'Brien
  - What Do You Think Makes a Successful Pharmaceutical Blog?
    5 Comments
- - Dec 10, 2010
    by Eileen O'Brien
  - Consumers Don’t Trust Pharma,
    So What Can We Do?
    9 Comments
- - Dec 3, 2010
    by Eileen O'Brien
  - FTC Complaint on Pharmaceutical Interactive Marketing: A Different Perspective
    12 Comments
November 2010
- - Nov 19, 2010
    by Eileen O'Brien
  - Pharma: Educate, So You Can Sell
    2 Comments
- - Nov 15, 2010
    by Danielle Jamil
  - Relevance Reaps Rewards
    1 Comment
- - Nov 12, 2010
    by Eileen O'Brien
  - e-Patients: Educated. Engaged. Empowered.
    24 Comments
- - Nov 4, 2010
    by Eileen O'Brien
  - Personal Stories of Inspiration at the HBA Leadership Conference
    6 Comments
October 2010
- - Oct 29, 2010
    by Eileen O'Brien
  - What an Orchestra Can Teach Pharma Leaders
    5 Comments
- - Oct 19, 2010
    by Danielle Jamil
  - Call for Transparency in Physician/Pharma Relationships
    1 Comment
- - Oct 13, 2010
    by Eileen O'Brien
  - What Does Twitter Have to do With Pharma?
    3 Comments
- - Oct 11, 2010
    by Eileen O'Brien
  - A Rare Medium: The Conference on Clinical Research for Rare Diseases
    No Comments
- - Oct 4, 2010
    by Pamela Todd
  - Are Medical Apps for You?
    2 Comments
- - Oct 1, 2010
    by Eileen O'Brien
  - It’s Not About You, It’s About Patients
    15 Comments
September 2010
- - Sep 24, 2010
    by Wendy White
  - NORD Helps Improve the Lives of Rare Disease Patients
    No Comments
- - Sep 20, 2010
    by Wendy White
  - New Resource to Help Diagnose Rare Disease
    No Comments
- - Sep 14, 2010
    by Eileen O'Brien
  - What Pharma Marketers Need to Know About Google Instant
    8 Comments
- - Sep 13, 2010
    by Eileen O'Brien
  - Are You a Rare Disease Blogger?
    1 Comment
- - Sep 7, 2010
    by Eileen O'Brien
  - What Do Patients Do Right After Diagnosis?
    2 Comments
August 2010
- - Aug 30, 2010
    by Eileen O'Brien
  - What Do Physicians Want Online?
    13 Comments
- - Aug 17, 2010
    by Eileen O'Brien
  - What’s Metadata & Why Pharma Should Care
    No Comments
- - Aug 6, 2010
    by Eileen O'Brien
  - FDA Letter to Novartis on Facebook Explained
    13 Comments
- - Aug 2, 2010
    by Eileen O'Brien
  - What’s Foursquare & Why Should I Care?
    7 Comments
July 2010
- - Jul 25, 2010
    by Eileen O'Brien
  - Have You Ever Taken This Drug? Patients Turn to Each Other for Info
    7 Comments
- - Jul 22, 2010
    by Danielle Jamil
  - Don’t Forget the CRM Basics: Timing Is Everything
    No Comments
- - Jul 19, 2010
    by Eileen O'Brien
  - Doctors Get Smart
    No Comments
- - Jul 14, 2010
    by Danielle Jamil
  - CRM Basics: Know Your Audience & Test, Test, Test!
    2 Comments
- - Jul 12, 2010
    by Eileen O'Brien
  - Google Starts Editing Drug Results
    18 Comments
- - Jul 7, 2010
    by Eileen O'Brien
  - Should Patients Be Paid To Take Medication?
    4 Comments
- - Jul 6, 2010
    by Frieda Hernandez
  - Crossing the Chasm of Pharma Social Media Adoption
    4 Comments
June 2010
- - Jun 28, 2010
    by Eileen O'Brien
  - The Importance of Being a Trusted Advisor
    2 Comments
- - Jun 21, 2010
    by Eileen O'Brien
  - Is Innovation a Dirty Word in Pharma Marketing?
    5 Comments
- - Jun 17, 2010
    by Pamela Todd
  - Why Empowered Patients Are the Future of Medicine
    14 Comments
- - Jun 13, 2010
    by Eileen O'Brien
  - The Importance of Setting Expectations: Pharma on Facebook
    1 Comment
- - Jun 7, 2010
    by Eileen O'Brien
  - Social Media for Pharma Conference: Key Takeaways
    11 Comments
- - Jun 1, 2010
    by Eileen O'Brien
  - Google 2nd to Doctors as Source of Health Info
    18 Comments
May 2010
- - May 21, 2010
    by Eileen O'Brien
  - Female Empowerment Can Mean Brand Power
    2 Comments
- - May 15, 2010
    by Eileen O'Brien
  - Fake Patient Facebook Profile: Do Good Intentions Trump Truth?
    15 Comments
- - May 11, 2010
    by Eileen O'Brien
  - Let Your Moral Compass Guide You
    19 Comments
- - May 9, 2010
    by Eileen O'Brien
  - What Makes a Leader?
    No Comments
- - May 3, 2010
    by Eileen O'Brien
  - How Can Pharma Gain Social Media Credibility? Partner with Trust Agents
    29 Comments
April 2010
- - Apr 28, 2010
    by Eileen O'Brien
  - What Motivates Empowered Patients? One Study Says Personality
    3 Comments
- - Apr 20, 2010
    by Eileen O'Brien
  - Chronic Diseases & The Internet Report: Impact for Pharma
    2 Comments
- - Apr 18, 2010
    by Pamela Todd
  - Why Compassion Makes Good Business Sense
    7 Comments
- - Apr 9, 2010
    by Eileen O'Brien
  - Facebook Gets Rid of Fans
    14 Comments
- - Apr 3, 2010
    by Eileen O'Brien
  - “You Will All Be a Patient One Day!”
    8 Comments
March 2010
- - Mar 30, 2010
    by Eileen O'Brien
  - 5 Questions for e-Patient Dave
    6 Comments
- - Mar 19, 2010
    by Eileen O'Brien
  - Join the Social Pharma Conversation
    28 Comments
- - Mar 11, 2010
    by Eileen O'Brien
  - Online Reputation is Essential: Sanofi-Aventis Fake Facebook Page Has 3,783 Fans
    25 Comments
- - Mar 8, 2010
    by Linda Martens
  - Tackling Adherence: QB Jay Cutler Shares His Life With Diabetes
    3 Comments
- - Mar 2, 2010
    by Eileen O'Brien
  - Many Rare Disease Patients Unsure of Treatments
    6 Comments
- - Mar 1, 2010
    by Eileen O'Brien
  - Facebook #2 Most Popular Site in U.S.
    4 Comments
February 2010
- - Feb 23, 2010
    by Wendy White
  - The Most Expensive Medicines are Worth Every Penny
    10 Comments
- - Feb 11, 2010
    by Wendy White
  - Alone we are rare.
    Together we are strong.
    Rare Disease Day 2/28/10
    No Comments
- - Feb 6, 2010
    by Eileen O'Brien
  - Extraordinary Measures
    1 Comment
- - Feb 4, 2010
    by Pamela Todd
  - Online Tools That Encourage Adherence
    3 Comments
- - Feb 1, 2010
    by Eileen O'Brien
  - What Ever Happened with the GSK Blog?
    10 Comments
January 2010
- - Jan 24, 2010
    by Eileen O'Brien
  - McNeil Uses Social Media to Address Tylenol Recall
    14 Comments
- - Jan 13, 2010
    by Eileen O'Brien
  - In Real Life
    1 Comment
- - Jan 6, 2010
    by Eileen O'Brien
  - The First Pharma Tweetchat
    2 Comments

Adventures in eMarketing

#SocPharm on Twitter

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