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A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

The latest pharma and interactive trends
Insight into building relationships with rare disease communities
The latest news in health care, marketing and the internet
Thought-leadership you can’t afford to miss

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#SocPharm on Twitter

@drpenzesjanos Why Irrelevant Giveaways and Games Are Killing Your Facebook Page http://t.co/TpIfaKeZe1 <=Must read. #hcsmeu #socpharm #pharmamktg
@SamBrownInc RT @briansolis: Pinterest takes a "first step" toward working with big brands. http://t.co/kKMQg7RC96 #hcsm #socpharm
@medadnews RT @ChristianeTrue: RT @spitzstrategy: RT @Berci: Curated social media resources for patients: http://t.co/qHBHVXkV0v #socpharm #epatient #digitalhealth

See past #SocPharm transcripts

Blog Roll

Archives by Month:

December 2011
- - Dec 14, 2011
    by Eileen O'Brien
  - Pharma Social Media Case Studies
    19 Comments
- - Dec 5, 2011
    by Eileen O'Brien
  - Online Privacy & How to Encourage Opt-Ins
    No Comments
November 2011
- - Nov 30, 2011
    by Ciaran Bellwoar
  - Power Panel Discussed Future of Healthcare
    3 Comments
- - Nov 21, 2011
    by Eileen O'Brien
  - Rare Disease Patients Are the Power Users of Social Media
    25 Comments
- - Nov 15, 2011
    by Eileen O'Brien
  - Is Pfizer on Google+ Or Are There Already Fake Pages?
    25 Comments
- - Nov 10, 2011
    by Caryn Steinman
  - Undiagnosed Diseases Program Solves Medical Mysteries
    10 Comments
- - Nov 7, 2011
    by Eileen O'Brien
  - Google Search Reigns Supreme Even for Doctors
    6 Comments
- - Nov 3, 2011
    by Katie Mihelich
  - Patients and Caregivers are Key Drivers of Diagnosis and Treatment in Rare Diseases
    1 Comment
October 2011
- - Oct 28, 2011
    by Eileen O'Brien
  - Compliance Q&A with Wayne Pines & Ilyssa Levins
    2 Comments
- - Oct 24, 2011
    by Beth Peluse
  - Personal Health Is Social
    7 Comments
- - Oct 20, 2011
    by CS Yates
  - Google Analytics Makes Changes in SEO Keyword Reporting
    4 Comments
- - Oct 17, 2011
    by Eileen O'Brien
  - The Social Media Sites Physicians Use
    72 Comments
- - Oct 7, 2011
    by Frieda Hernandez
  - Why Doctors Are Often Stumped by Rare Disorders
    No Comments
- - Oct 5, 2011
    by Ciaran Bellwoar
  - Liberate the Data: Social Health Summit Recap
    5 Comments
September 2011
- - Sep 27, 2011
    by Eileen O'Brien
  - What I Learned at Google ThinkHealth
    8 Comments
- - Sep 23, 2011
    by Eileen O'Brien
  - Don’t Get Left Behind: Social Media
    1 Comment
- - Sep 14, 2011
    by Eileen O'Brien
  - Rare is Different
    No Comments
- - Sep 8, 2011
    by Eileen O'Brien
  - YouTube: Channel Versus Individual Video
    1 Comment
- - Sep 1, 2011
    by Eileen O'Brien
  - The Value of Making Content Easy to Share
    6 Comments
August 2011
- - Aug 31, 2011
    by Eileen O'Brien
  - Social Media is Free Like a Puppy is Free
    1 Comment
- - Aug 17, 2011
    by Eileen O'Brien
  - The New Pharma Facebook Landscape: Comments Allowed
    6 Comments
- - Aug 10, 2011
    by Pamela Todd
  - Time to Mobilize Your Resources?
    2 Comments
- - Aug 8, 2011
    by Pamela Todd
  - Your Nurse Audience is Growing
    4 Comments
- - Aug 3, 2011
    by Eileen O'Brien
  - Pharma & Online Communities: What You Should Know
    1 Comment
July 2011
- - Jul 27, 2011
    by Wendy White
  - Advocating for Treatments to Change Modern Medicine
    1 Comment
- - Jul 25, 2011
    by Eileen O'Brien
  - Can a Patient Ever Know Too Much?
    40 Comments
- - Jul 20, 2011
    by Eileen O'Brien
  - Pfizer Facebook Page Hacked: Reminder of Anti-Industry Feeling
    30 Comments
- - Jul 13, 2011
    by Eileen O'Brien
  - How Should Pharma Engage in Social Media?
    2 Comments
- - Jul 5, 2011
    by Ciaran Bellwoar
  - A Day of Dialogue with NORD, FDA, NIH
    3 Comments
June 2011
- - Jun 27, 2011
    by David Jakubiak
  - Five Tips for Successful Patient Outreach
    7 Comments
- - Jun 22, 2011
    by Justin McLeod
  - Innovation at the Margins: Rare Disease Research
    5 Comments
- - Jun 15, 2011
    by Eileen O'Brien
  - How BioPharma is Using Social Media
    5 Comments
- - Jun 6, 2011
    by Caryn Steinman
  - Where Do Patients Go To Get Health Information?
    3 Comments
- - Jun 2, 2011
    by Eileen O'Brien
  - Unique Celebration of Rare Disease Day
    9 Comments
May 2011
- - May 26, 2011
    by Eileen O'Brien
  - People Still Prefer Online Health News Sites To User-Generated Content
    3 Comments
- - May 20, 2011
    by Eileen O'Brien
  - Alone We Are Rare, Together We Are Strong
    No Comments
- - May 16, 2011
    by Eileen O'Brien
  - Siren’s HBA Rising Star
    1 Comment
- - May 13, 2011
    by Amy Kenat
  - How Trust Is Earned in 2011
    2 Comments
- - May 10, 2011
    by Eileen O'Brien
  - How and Why Physicians Are Using iPads
    11 Comments
April 2011
- - Apr 29, 2011
    by Eileen O'Brien
  - The Value of YouTube for Pharma
    12 Comments
- - Apr 27, 2011
    by Ciaran Bellwoar
  - Key Learnings from the World Orphan Drug Congress
    4 Comments
- - Apr 19, 2011
    by Eileen O'Brien
  - Ideas to Support Health Behavior Change
    4 Comments
- - Apr 14, 2011
    by Caryn Steinman
  - Rare Diseases Go Mainstream
    5 Comments
- - Apr 11, 2011
    by Eileen O'Brien
  - Makena Backlash & Potential Impact on the Rare Disease Community
    7 Comments
- - Apr 4, 2011
    by Eileen O'Brien
  - What Pharmaceutical Marketers Can Do in the Absence of FDA Social Media Guidance
    12 Comments
March 2011
- - Mar 21, 2011
    by Eileen O'Brien
  - Micro-Targeting Health at SXSW
    5 Comments
- - Mar 17, 2011
    by Wendy White
  - Are You Missing the Opportunity with Long-Tail Search?
    10 Comments
- - Mar 15, 2011
    by Eileen O'Brien
  - Thinking of Becoming a Clinical Researcher?
    No Comments
- - Mar 9, 2011
    by Ciaran Bellwoar
  - Mentoring Works
    1 Comment
- - Mar 4, 2011
    by Beth Peluse
  - All Hands On Deck for Rare Disease Day
    No Comments
February 2011
- - Feb 28, 2011
    by Wendy White
  - Study from Pew Internet Project Supports Rare Disease Insights
    14 Comments
- - Feb 22, 2011
    by Wendy White
  - Stories of Love, Hope and Community by Rare Disease Caregivers
    13 Comments
- - Feb 15, 2011
    by Eileen O'Brien
  - The Journey to Diagnosis Is Often Bumpy
    6 Comments
- - Feb 10, 2011
    by Eileen O'Brien
  - Show Your Strength. Share Your Story.
    Create a Rare Disease Video
    2 Comments
- - Feb 7, 2011
    by Wendy White
  - Raise Your Hand to Help Millions of Americans Affected by Rare Diseases
    8 Comments
- - Feb 4, 2011
    by Danielle Jamil
  - CRM Redefined as Continuous Relationship Marketing
    3 Comments
January 2011
- - Jan 26, 2011
    by Eileen O'Brien
  - When Does a Smartphone Become a Medical Device?
    21 Comments
- - Jan 20, 2011
    by Eileen O'Brien
  - The Power of Patient Stories
    10 Comments
- - Jan 13, 2011
    by Eileen O'Brien
  - Why is Pepsi Giving Away $20M? The Value of Cause Marketing
    7 Comments
- - Jan 7, 2011
    by Eileen O'Brien
  - Pharma Marketing Tweetchat Celebrates 1st Anniversary
    27 Comments

Adventures in eMarketing

#SocPharm on Twitter

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