May 2, 2012
Tweetchat Archive
- May 2, 2012
- April 4, 2012
- March 7, 2012
- February 29, 2012
- February 22, 2012
- February 15, 2012
- February 8, 2012
- February 1, 2012
- January 25, 2012
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- June 29, 2011
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- June 15, 2011
- June 8, 2011
- June 1, 2011
- May 25, 2011
- May 18, 2011
- May 11, 2011
- May 4, 2011
- April 27, 2011
- April 20, 2011
- April 13, 2011
- April 6, 2011
- March 30, 2011
- March 23, 2011
- March 16, 2011
- March 9, 2011
- March 2, 2011
- February 23, 2011
- February 16, 2011
- February 9, 2011
- February 2, 2011
- January 26, 2011
- January 19, 2011
- January 12, 2011
- January 5, 2011
- December 15, 2010
- December 8, 2010
- December 1, 2010
- November 24, 2010
- November 17, 2010
- November 10, 2010
- November 3, 2010
- October 27, 2010
- October 20, 2010
- October 13, 2010
- October 6, 2010
- September 29, 2010
- September 22, 2010
- September 15, 2010
- September 8, 2010
- September 1, 2010
- August 25, 2010
- August 18, 2010
- August 11, 2010
- August 4, 2010
- July 28, 2010
- July 21, 2010
- July 14, 2010
- July 7, 2010
- June 30, 2010
- June 23, 2010
- June 16, 2010
- June 9, 2010
- June 2, 2010
- May 26, 2010
- May 19, 2010
- May 12, 2010
- May 5, 2010
- April 28, 2010
- April 21, 2010
- April 14, 2010
- April 7, 2010
- March 31, 2010
- March 24, 2010
- March 17, 2010
EileenOBrien:
Thanks to @meredithressi: from @manhattanresear for moderating #socpharm chat tonight. Everyone is welcome to join in!
EileenOBrien:
We'll assume that all tweets represent your own views & not that of your employer or clients. #socpharm
crshorizon:
Looking forward to the conversation! #socpharm
maureenemalloy:
hi! excited to join tonight's #socpharm tweetchat #SocPharm
crshorizon:
Looking forward to the conversation! #socpharm
meredithressi:
Welcome! Tx 4joining. Let's start with T1: Pinterest &health & some early pharmaco tries from Bayer & Novo http://t.co/5BCILn38 #socpharm
EileenOBrien:
Anyone else having tweet delays for their messages to show up in stream? #socpharm
meredithressi:
T1: Given commenting etc. is it something pharma should consider? anyone using Pinterest 4 their own prof. use? #socpharm
meredithressi:
@eileenobrien Yes, I am too #socpharm
maureenemalloy:
@eileenobrien experiencing some delays on my end too... #SocPharm
meredithressi:
@lsk204: welcome! thanks for joining #socpharm
EileenOBrien:
T1: Think it will be interesting to see how pharma evolves on Pinterest. Good for @novonordiskus & Bayer to take part. #socpharm
EileenOBrien:
T1: Check out @cadelarge post Do You Need an Infographic Strategy? http://t.co/1mz3V5CB #socpharm
EileenOBrien:
T1: Beside copyright concerns with Pinterest, don't see where pharma can easily post "terms of use" re acceptable comments. #socpharm
meredithressi:
@EileenOBrien: that's great - visual is so powerful for health. but yes comments, copyright present probs 4 pharma #socpharm
crshorizon:
@meredithressi: John makes a valid point in his post about the need 4 pharma to provide patient support thru every channel. #socpharm
lsk204:
Infographics would be a great use of Pinterest boards but w/o a way to delete comments IDK how many pharmas will take part #socpharm
maureenemalloy:
also curious to see how pharma approaches,could be interesting if brands w nutritional focus(eg,diabetes) pinned their own recipes #SocPharm
meredithressi:
@crshorizon: True but so few are equipped to now #socpharm
EileenOBrien:
T1: Agree with @cadelarge that disease awareness infographics would be great for pharma to share on Pinterest. #socpharm
DrTanyaMD:
Thrilled to join first #socpharm chat
meredithressi:
T2: @shwen shared this infographic on the neurology of gaming http://t.co/1DqNxaHc #socpharm
meredithressi:
t2: Insurers seem keen on health gaming http://t.co/nVUpk93G & we’ve seen some pharma health games http://t.co/2Ltxz9Ys #socpharm
meredithressi:
T2: Anyone seen metrics on success of health games in an adult population? Are any compelling enough to have an effect? #socpharm
EileenOBrien:
gr8 idea-Paula Deen Novartis board? MT @maureenemalloy: : could b interesting if brands w nutritional focus(diabetes) pinned recipes #SocPharm
EileenOBrien:
@drtanyamd Welcome so glad you could join. We always like physician perspective at #socpharm
EileenOBrien:
That is the question. I haven't RT @meredithressi: : T2: Anyone seen metrics on success of health games in an adult population? #socpharm
meredithressi:
T2 We see avid casual game use among older, female audience - but r health games compelling enough? #socpharm
EileenOBrien:
T2: I'm not a gamer but lots of people are, including a surprising percentage of "mature" women. #socpharm
meredithressi:
T2 I like my angry birds and words with friends, but i can't see myself playing health games. #socpharm
DrTanyaMD:
@EileenOBrien: look forward to contributing! Have a particular interest in ways #medicalaffairs can engage #socpharm
crshorizon:
@meredithressi: Could be more compelling when results align with a wellness program and impact cost of insurance premiums. #socpharm
ddwebster:
Good evening #socpharm. Dana Webster joining a little late
maureenemalloy:
T2: I might be motivated if I got starbucks rewards like in WSJ article :-) http://t.co/kbNXNjiL #SocPharm
DrTanyaMD:
Have seen limited perspectives from #clinicaldevelopment & #medicalaffairs #socpharm
lsk204:
http://t.co/45KP63n3 I think it makes a good pt, end "goal" of game must be defined app itself is not end all be all #socpharm
kelconnors:
#socpharm hello.jumping in. data on games that create behavior change?
meredithressi:
@crshorizon: @maureenmalloy: - true - combining two powerful motivators! #socpharm
EileenOBrien:
Anyone know how effective @boehringer Facebook app (https://t.co/CzUggqxF) has been? It's very nicely done #socpharm
meredithressi:
@DrTanyaMD: great to have you. Perhaps will throw out T3 for you - http://t.co/g5DbPVDS PWC report on health/soc media #socpharm
DrTanyaMD:
@meredithressi: I'm not sure how outcomes would be effectively measured #socpharm
EileenOBrien:
LOL #socpharm RT @erohealth: T2 If I heard the word "gamification" of HC one more time peeps need to pass out anti emetics with it 2! :)
meredithressi:
@DrTanyaMD: I'd just be curious if anyone actually plays them (although I imagine the sbux cards are motivating) #socpharm
vivekaliraman:
Some use of Social Media to recruit patients @DrTanyaMD: Have seen limited perspectives from #clinicaldevelopment #medicalaffairs #socpharm
EileenOBrien:
T3: Stat "34% said social media would affect their decision about taking a certain medication" shows the power & impact 4 pharma #socpharm
meredithressi:
@vivekaliraman: @DrTanyaMD: beyond clinical trial recruitment what other do u want to see from pharma (or what is feasible) #socpharm
savingcase:
Late to the party, but here I am tonight #SocPharm
DrTanyaMD:
@vivekaliraman: Yes I have seen some models for patient recruitment; not widely adopted. #socpharm
EileenOBrien:
@savingcase: Welcome Melissa! #socpharm
DrTanyaMD:
@meredithressi: @vivekaliraman: perhaps begin to explore ways to engage thought leaders #socpharm
vivekaliraman:
Physician or Pt. FAQ responses @meredithressi: MT @DrTanyaMD: beyond clinical trial recruitment what other feasible from pharma #socpharm
meredithressi:
@DrTanyaMD: absolutely, whole idea of thought leadership has changed. not just KOLs - patient thought leaders, phys bloggers etc #socpharm
savingcase:
Would love to see a #MysteryDiagnosis brain game on social media for diagnosing #raredisease #SocPharm
DrTanyaMD:
@meredithressi: thx for sharing this! Interesting survey; would be curious as to types of health info sought #socpharm
meredithressi:
@vivekaliraman: Ah that is the dream!despite all the OL content patients still struggle 2 get answers 4 their Q's #socpharm
lsk204:
#socpharm @savingcase: I think a #MysteryDiagnosis game would be quite popular, based on the popularity alone of that show itself
meredithressi:
@savingcase: brilliant. http://t.co/mGDw4ekU is quite popular, HIV puzzle solved by gamers http://t.co/A4icQmOI #socpharm
vivekaliraman:
FdA approved linical trial data @meredithressi: @DrTanyaMD: beyond clinical trial recruitment what other feasible from pharma #socpharm
EileenOBrien:
@savingcase: Interesting idea. The Diagnosis column on NYTimes where they ask readers to take on difficult cases is v popular #socpharm
meredithressi:
@DrTanyaMD: I'll follow up after with some of our own results on how we see patients using social. v interesting evolution #socpharm
ddwebster:
t3: as somone w/#raredisease, Social Media best to help me find other pts to relate to. Not as interested in engagement w/hosp #socpharm
ddwebster:
Health bloggers have been tapped by Roche Diabetes very effectively. Most pharma scared to engage #socpharm
EileenOBrien:
T3: Engaging w/health bloggers requires finesse. Have to b authentic & willing to hear good & bad. Agree Roche excellent example #socpharm
meredithressi:
@ddwebster: We see patients are OK w pharma involvement in communities when providing value. would u agree? #socpharm
EileenOBrien:
I want to ask @meredithressi: about engagement w/Pozen Pharma Digital Advisory Board http://t.co/ZVCgonhN Do u c others using this? #socpharm
meredithressi:
@EileenOBrien: @Pozen has been fascinating to work with. Asking question of how to design a pharmaco for today's digital world #socpharm
ddwebster:
@meredithressi: Yes. I have been in pharma for many yrs. If intent is to learn, completely fine w/me #socpharm
DrTanyaMD:
@ddwebster: Diabetes is definitely an optimal disease for engaging bloggers; other disease state should be explored #socpharm
maureenemalloy:
@eileenobrien agree transparency and authenticity v.imp w/ bloggers or else can go like conagra example-http://tinyurl.com/6tpgj3o #socpharm
meredithressi:
I think this is a trend we will see with smaller pharma, biotech - esp with niche focus. Question is when big pharma will catch up #socpharm
ddwebster:
@DrTanyaMD: Diabetes communities are very active/established. As cancer survivor, there is much opportunity to learn from us, too #socpharm
kelconnors:
@drtanyamd @ddwebster: caregiver bloggers are key for chronic disease engagement #socpharm
meredithressi:
@EileenOBrien: recently reminded how insurance used to be sold door2door - now GEICO sends us online. small cos can adapt #socpharm
ddwebster:
@DrTanyaMD: Unfortunately, my cancer is rare. Few people out there to engage, fewer pharmas working on treatments for Hodgkins #socpharm
EileenOBrien:
@meredithressi: Right, a small startup has the opportunity (no history or baggage) to create a new biopharma model #socpharm
savingcase:
MT @maureenemalloy: : agree transparency & authenticity v.imp w/ bloggers -conagra example-http://tinyurl.com/6tpgj3o #socpharm
meredithressi:
@EileenOBrien: Exactly - we'll start to see the benefits of starting w clean slate #socpharm
meredithressi:
Time flies! Thank you so much to all. As promised wanted to offer a sneak peek of some of our new phys data to wrap up #socpharm
meredithressi:
Big story, as anticipated is huge leap in phys iPad #s & impact on workflow. >half of ipad docs use @ POC #socpharm
meredithressi:
Big jump in EHR adoption of course, and surprisingly, drs not averse to pharma content/tools within EHR #socpharm
meredithressi:
No surprise Apple continues to dominate in phys device adoption. Despite opposite w consumers, not the year for Android w docs #socpharm
DrTanyaMD:
@meredithressi: look forward to more info! Enjoyed the conversation, will try to join more often #socpharm
EileenOBrien:
@meredithressi: Wow! Are docs using apps on iPads or websites for drug info? #socpharm
meredithressi:
@DrTanyaMD: Great thank you so much for joining and for the great discussions #socpharm
EileenOBrien:
Thanks to everyone for joining the #socpharm chat. BIG thanks to @meredithressi: for moderating tonight. #socpharm
meredithressi:
@EileenOBrien: Both, depends on situation and what they're looking for. Apps like Epoc for quick lookup; but still fair amt of web #socpharm
EileenOBrien:
Please mark you calendars for the #socpharm chat next month, June 6, when @cherylannborne from BMS will be moderating.
meredithressi:
Thanks to everyone so much for joining, and especially big thanks to @EileenOBrien: for having me! #socpharm
meredithressi:
@EileenOBrien: @cherylannborne Oh terrific, looking forward to that! #socpharm
DrTanyaMD:
@kelconnors: @ddwebster: how are legal parameters addressed? #socpharm
EileenOBrien:
I'll post the #socpharm transcript tomorrow & tweet the link.
kelconnors:
@drtanyamd focus on advocacy and education, link to wellness and lifestyle education in womens health #socpharm http://t.co/sPN2aNRw
kelconnors:
@eileenobrien thanks for a great chat #socpharm
kelconnors:
@meredithressi: great chat thank you #socpharm
kelconnors:
@ddwebster: gr8 to meet you on #socpharm tonight
meredithressi:
@kelconnors: thank you so much for joining! #socpharm
Tweetchat Archive
- May 2, 2012
- April 4, 2012
- March 7, 2012
- February 29, 2012
- February 22, 2012
- February 15, 2012
- February 8, 2012
- February 1, 2012
- January 25, 2012
- January 18, 2012
- January 11, 2012
- January 4, 2012
- December 14, 2011
- December 7, 2011
- November 30, 2011
- November 16, 2011
- November 9, 2011
- November 2, 2011
- October 26, 2011
- October 19, 2011
- October 12, 2011
- October 5, 2011
- September 21, 2011
- September 14, 2011
- September 7, 2011
- August 31, 2011
- August 24, 2011
- August 17, 2011
- August 10, 2011
- July 27, 2011
- July 20, 2011
- July 13, 2011
- July 6, 2011
- June 29, 2011
- June 22, 2011
- June 15, 2011
- June 8, 2011
- June 1, 2011
- May 25, 2011
- May 18, 2011
- May 11, 2011
- May 4, 2011
- April 27, 2011
- April 20, 2011
- April 13, 2011
- April 6, 2011
- March 30, 2011
- March 23, 2011
- March 16, 2011
- March 9, 2011
- March 2, 2011
- February 23, 2011
- February 16, 2011
- February 9, 2011
- February 2, 2011
- January 26, 2011
- January 19, 2011
- January 12, 2011
- January 5, 2011
- December 15, 2010
- December 8, 2010
- December 1, 2010
- November 24, 2010
- November 17, 2010
- November 10, 2010
- November 3, 2010
- October 27, 2010
- October 20, 2010
- October 13, 2010
- October 6, 2010
- September 29, 2010
- September 22, 2010
- September 15, 2010
- September 8, 2010
- September 1, 2010
- August 25, 2010
- August 18, 2010
- August 11, 2010
- August 4, 2010
- July 28, 2010
- July 21, 2010
- July 14, 2010
- July 7, 2010
- June 30, 2010
- June 23, 2010
- June 16, 2010
- June 9, 2010
- June 2, 2010
- May 26, 2010
- May 19, 2010
- May 12, 2010
- May 5, 2010
- April 28, 2010
- April 21, 2010
- April 14, 2010
- April 7, 2010
- March 31, 2010
- March 24, 2010
- March 17, 2010

