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#SocPharm on Twitter

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#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

See past #SocPharm transcripts Learn how to join weekly
#SocPharm chats

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#SocPharm Tweetchats

May 2, 2012

Tweetchat Archive

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Thanks to @: from @ for moderating #socpharm chat tonight. Everyone is welcome to join in!

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We'll assume that all tweets represent your own views & not that of your employer or clients. #socpharm

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Looking forward to the conversation! #socpharm

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hi! excited to join tonight's #socpharm tweetchat #SocPharm

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Looking forward to the conversation! #socpharm

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Welcome! Tx 4joining. Let's start with T1: Pinterest &health & some early pharmaco tries from Bayer & Novo http://t.co/5BCILn38 #socpharm

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Anyone else having tweet delays for their messages to show up in stream? #socpharm

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T1: Given commenting etc. is it something pharma should consider? anyone using Pinterest 4 their own prof. use? #socpharm

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@ Yes, I am too #socpharm

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Hi #socpharm 'ers!

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@ experiencing some delays on my end too... #SocPharm

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@: welcome! thanks for joining #socpharm

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T1: Think it will be interesting to see how pharma evolves on Pinterest. Good for @ & Bayer to take part. #socpharm

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T1: Check out @ post Do You Need an Infographic Strategy? http://t.co/1mz3V5CB #socpharm

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T1: Beside copyright concerns with Pinterest, don't see where pharma can easily post "terms of use" re acceptable comments. #socpharm

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@: that's great - visual is so powerful for health. but yes comments, copyright present probs 4 pharma #socpharm

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@: John makes a valid point in his post about the need 4 pharma to provide patient support thru every channel. #socpharm

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Infographics would be a great use of Pinterest boards but w/o a way to delete comments IDK how many pharmas will take part #socpharm

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also curious to see how pharma approaches,could be interesting if brands w nutritional focus(eg,diabetes) pinned their own recipes #SocPharm

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@: True but so few are equipped to now #socpharm

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T1: Agree with @ that disease awareness infographics would be great for pharma to share on Pinterest. #socpharm

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Thrilled to join first #socpharm chat

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T2: @ shared this infographic on the neurology of gaming http://t.co/1DqNxaHc #socpharm

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t2: Insurers seem keen on health gaming http://t.co/nVUpk93G & we’ve seen some pharma health games http://t.co/2Ltxz9Ys #socpharm

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T2: Anyone seen metrics on success of health games in an adult population? Are any compelling enough to have an effect? #socpharm

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gr8 idea-Paula Deen Novartis board? MT @: : could b interesting if brands w nutritional focus(diabetes) pinned recipes #SocPharm

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@ Welcome so glad you could join. We always like physician perspective at #socpharm

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That is the question. I haven't RT @: : T2: Anyone seen metrics on success of health games in an adult population? #socpharm

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T2 We see avid casual game use among older, female audience - but r health games compelling enough? #socpharm

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T2: I'm not a gamer but lots of people are, including a surprising percentage of "mature" women. #socpharm

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T2 I like my angry birds and words with friends, but i can't see myself playing health games. #socpharm

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@: look forward to contributing! Have a particular interest in ways #medicalaffairs can engage #socpharm

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@: Could be more compelling when results align with a wellness program and impact cost of insurance premiums. #socpharm

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Good evening #socpharm. Dana Webster joining a little late

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T2: I might be motivated if I got starbucks rewards like in WSJ article :-) http://t.co/kbNXNjiL #SocPharm

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Have seen limited perspectives from #clinicaldevelopment & #medicalaffairs #socpharm

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http://t.co/45KP63n3 I think it makes a good pt, end "goal" of game must be defined app itself is not end all be all #socpharm

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#socpharm hello.jumping in. data on games that create behavior change?

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@: @: - true - combining two powerful motivators! #socpharm

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Anyone know how effective @ Facebook app (https://t.co/CzUggqxF) has been? It's very nicely done #socpharm

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@: great to have you. Perhaps will throw out T3 for you - http://t.co/g5DbPVDS PWC report on health/soc media #socpharm

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@: I'm not sure how outcomes would be effectively measured #socpharm

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LOL #socpharm RT @: T2 If I heard the word "gamification" of HC one more time peeps need to pass out anti emetics with it 2! :)

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@: I'd just be curious if anyone actually plays them (although I imagine the sbux cards are motivating) #socpharm

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Some use of Social Media to recruit patients @: Have seen limited perspectives from #clinicaldevelopment #medicalaffairs #socpharm

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T3: Stat "34% said social media would affect their decision about taking a certain medication" shows the power & impact 4 pharma #socpharm

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@: @: beyond clinical trial recruitment what other do u want to see from pharma (or what is feasible) #socpharm

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Late to the party, but here I am tonight #SocPharm

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@: Yes I have seen some models for patient recruitment; not widely adopted. #socpharm

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@: Welcome Melissa! #socpharm

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@: @: perhaps begin to explore ways to engage thought leaders #socpharm

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Physician or Pt. FAQ responses @: MT @: beyond clinical trial recruitment what other feasible from pharma #socpharm

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@: absolutely, whole idea of thought leadership has changed. not just KOLs - patient thought leaders, phys bloggers etc #socpharm

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Would love to see a #MysteryDiagnosis brain game on social media for diagnosing #raredisease #SocPharm

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@: thx for sharing this! Interesting survey; would be curious as to types of health info sought #socpharm

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@: Ah that is the dream!despite all the OL content patients still struggle 2 get answers 4 their Q's #socpharm

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#socpharm @: I think a #MysteryDiagnosis game would be quite popular, based on the popularity alone of that show itself

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@: brilliant. http://t.co/mGDw4ekU is quite popular, HIV puzzle solved by gamers http://t.co/A4icQmOI #socpharm

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FdA approved linical trial data @: @: beyond clinical trial recruitment what other feasible from pharma #socpharm

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@: Interesting idea. The Diagnosis column on NYTimes where they ask readers to take on difficult cases is v popular #socpharm

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@: I'll follow up after with some of our own results on how we see patients using social. v interesting evolution #socpharm

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t3: as somone w/#raredisease, Social Media best to help me find other pts to relate to. Not as interested in engagement w/hosp #socpharm

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Health bloggers have been tapped by Roche Diabetes very effectively. Most pharma scared to engage #socpharm

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T3: Engaging w/health bloggers requires finesse. Have to b authentic & willing to hear good & bad. Agree Roche excellent example #socpharm

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@: We see patients are OK w pharma involvement in communities when providing value. would u agree? #socpharm

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I want to ask @: about engagement w/Pozen Pharma Digital Advisory Board http://t.co/ZVCgonhN Do u c others using this? #socpharm

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@: @ has been fascinating to work with. Asking question of how to design a pharmaco for today's digital world #socpharm

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@: Yes. I have been in pharma for many yrs. If intent is to learn, completely fine w/me #socpharm

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@: Diabetes is definitely an optimal disease for engaging bloggers; other disease state should be explored #socpharm

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@ agree transparency and authenticity v.imp w/ bloggers or else can go like conagra example-http://tinyurl.com/6tpgj3o #socpharm

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I think this is a trend we will see with smaller pharma, biotech - esp with niche focus. Question is when big pharma will catch up #socpharm

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@: Diabetes communities are very active/established. As cancer survivor, there is much opportunity to learn from us, too #socpharm

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@ @: caregiver bloggers are key for chronic disease engagement #socpharm

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@: recently reminded how insurance used to be sold door2door - now GEICO sends us online. small cos can adapt #socpharm

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@: Unfortunately, my cancer is rare. Few people out there to engage, fewer pharmas working on treatments for Hodgkins #socpharm

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@: Right, a small startup has the opportunity (no history or baggage) to create a new biopharma model #socpharm

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MT @: : agree transparency & authenticity v.imp w/ bloggers -conagra example-http://tinyurl.com/6tpgj3o #socpharm

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@: Exactly - we'll start to see the benefits of starting w clean slate #socpharm

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Time flies! Thank you so much to all. As promised wanted to offer a sneak peek of some of our new phys data to wrap up #socpharm

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Big story, as anticipated is huge leap in phys iPad #s & impact on workflow. >half of ipad docs use @ POC #socpharm

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Big jump in EHR adoption of course, and surprisingly, drs not averse to pharma content/tools within EHR #socpharm

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No surprise Apple continues to dominate in phys device adoption. Despite opposite w consumers, not the year for Android w docs #socpharm

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@: look forward to more info! Enjoyed the conversation, will try to join more often #socpharm

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@: Wow! Are docs using apps on iPads or websites for drug info? #socpharm

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@: Great thank you so much for joining and for the great discussions #socpharm

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Thanks to everyone for joining the #socpharm chat. BIG thanks to @: for moderating tonight. #socpharm

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@: Both, depends on situation and what they're looking for. Apps like Epoc for quick lookup; but still fair amt of web #socpharm

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Please mark you calendars for the #socpharm chat next month, June 6, when @ from BMS will be moderating.

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Thanks to everyone so much for joining, and especially big thanks to @: for having me! #socpharm

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@: @ Oh terrific, looking forward to that! #socpharm

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@: @: how are legal parameters addressed? #socpharm

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I'll post the #socpharm transcript tomorrow & tweet the link.

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@ focus on advocacy and education, link to wellness and lifestyle education in womens health #socpharm http://t.co/sPN2aNRw

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@ thanks for a great chat #socpharm

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@: great chat thank you #socpharm

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@: gr8 to meet you on #socpharm tonight

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@: thank you so much for joining! #socpharm

Tweetchat Archive