During each chat I typically learn a new thing and have at least one laugh
I’m proud to say it’s been a year since the first pharmaceutical marketing and social media tweetchat, #SocPharm. The #SocPharm tweetchat (online conversations related to a specific area of interest) takes place every Wednesday from 8 to 9 pm EST. Read more about tweetchats and hashtags.
The goal of the chat was to get people talking about the use of interactive tools, and social media in particular, for pharmaceutical/biotech marketing. I hoped that we’d have interesting discussions on best practices, share ideas and learn from each other. And we’ve definitely accomplished that, as you can see in the #SocPharm transcripts. During each chat I typically learn a new thing and have at least one laugh. What’s great is that not only do we have industry people talking, we also occasionally get patients, doctors and nurses joining in.
We experimented with a live #SocPharm tweetchat at the Digital Pharma East conference. While it was fascinating to be in the room, I’m not sure the people via Twitter had the same experience. It was definitely challenging to live tweet, read the tweetstream and talk into a microphone at the same time!
Thanks
I’d like to thank all of the 2010 guest moderators:
• Cheryl Ann Borne, Bristol-Myers Squibb
• Craig DeLarge, Novo Nordisk
• Joyce Ercolino, CSL Behring
• Rob Halper, Johnson & Johnson
• Frieda Hernandez, Siren Interactive
• Ellen Hoenig-Carlson, AdvanceMarketWoRx
• Lexie Kier, Ketchum Digital
• John Mack, Pharma Marketing Network
• Joan Mikardos, sanofi-aventis
• Brad Pendergraph, Novartis
• Xavier Petit, Shire
• Heather Powell, Daiichi Sankyo
• Ed Silverman, Pharmalot
• Len Starnes, Bayer Schering Pharma
Big thanks to Shwen Gwee for his support, Phil Baumann for inspiring me with #RNChat, Fabio Gratton for starting the conversation via #FDASM, and Silja Chouquet and Andrew Spong for leading the way with #HCSMEU tweetchats. Plus, I’d like to thank everyone who has participated – even the lurkers, although I wish you’d at least say hello!
2011 and Beyond
My goal for this upcoming year is to increase awareness of the tweetchat so we can increase participation. Twitter has helped to introduce me to a wonderful community of smart and generous pharma marketers and I’ve enjoyed our lively conversations. As more and more pharma marketers – and pharma companies – join Twitter, I look forward to them contributing their insights to the #SocPharm discussion.
I’m always looking for new ideas on how we can make#SocPharm better. Feel free to comment below with your suggestions.
(Image courtesy of Theresa Thompson on Flickr)
About Eileen O'Brien
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