Profiles
Wendy White
Founder and PresidentSince founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.
Network with Wendy White:
Frieda Hernandez
VP Business DevelopmentFrieda leads Siren’s business development, marketing and alliance activities. She has a reputation for developing innovative marketing strategies and building mutually beneficial client partnerships with biopharmaceutical executives. She advocates for authenticity and transparency in creating trust relationships online and is an avid participant in industry conferences and social networks to stay abreast of all the current issues.
Network with Frieda Hernandez:
Katie Mihelich
VP Account ServicesHonored by the Healthcare Businesswomen’s Association as a 2007 Rising Star, Katie heads the account services department. She acts as a trusted advisor for Siren’s clients and has developed strong relationships, some of which have lasted for more than ten years. Her strategic leadership and deep understanding of the pharmaceutical industry have played a key role in the impressive growth of the agency.
Network with Katie Mihelich:
Eileen O'Brien
Director of Search & InnovationEileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications. She can be found on Twitter at @EileenOBrien and on Google+.
Network with Eileen O'Brien:
Pamela Todd
Senior Content StrategistPam’s extensive work in online intelligence, competitive analysis and audits allows her to provide clients with insights into their audiences’ needs and preferences. She puts those insights to work in creating and implementing user-centric, interactive content strategies to reach targeted patients, caregivers, and healthcare professionals.
CS Yates
Search & Analytics ManagerShe is responsible for search and analytics for all of the agency’s brands. She has 7 years of experience working with web analytics, organic search optimization and paid search campaigns. Via measurement reports, she is able to provide actionable insights for our clients. She is certified in Google AdWords.
Beth Peluse
Account ExecutiveWith experience in public relations, pharmaceuticals, and marketing, Beth is a key member of Siren's account management team. She provides the day-to-day management for clients' interactive projects and assists in strategy development.
Network with Beth Peluse:
Stacy Busking-O'Malley
Account DirectorStacy has been helping to build client brands with her digital expertise for more than 7 years. As an Account Director, Stacy leads strategy development, as well as the day-to-day management of clients’ interactive programs.
Justin McLeod
Content DeveloperAs a Content Developer, Justin assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. Previous to joining Siren, Justin honed his content writing and editorial skills while working in both educational and medical fields. He holds a bachelor’s degree in English from the University of Illinois.
Stephanie McDonald
Assistant to the PresidentAs Assistant to the President, Stephanie interfaces with all the departments at Siren. She has been with Siren for three years and has a background in marketing, logistics and business development. Stephanie has an MBA from the University of Illinois.
Patrick Byrne
IT Systems ManagerWith more than 20 years of experience in multimedia management, network design, and technical support, Patrick has earned a solid reputation for his technical knowledge and consulting skills. Patrick continues to impress Siren’s clients with his sound advice and steady technical expertise.
Rob Laucius
Senior Web DeveloperFor more than a decade, Rob has played a leading role in the programming, testing and integration of several award-winning, web-based marketing strategies for Siren’s clients. Using his expertise on the latest technologies, Rob continues to be a driving force behind technical direction at Siren.
Jordan Altman
Account CoordinatorAs an account coordinator, Jordan helps the account team and liaises with the project management team. He graduated from the University of Michigan, where he studied communications and global media.
Jason Ross
Senior Project ManagerFor more than seven years, Jason has been a key member on projects ranging from website redesign/redevelopment to interactive training programs to eLearning programs. With extensive experience in multimedia and web design, Jason strategizes the best, most effective methods for developing and implementing successful e-marketing initiatives for Siren and its clients.
Doug Yamate
Content DeveloperAs a Content Developer, Doug assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. He holds a bachelor’s degree in Communications Arts & Sciences from Dominican University.
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Ciaran Bellwoar
Director, Business Development -
Soyoon Bolton
Content Strategist -
Kyle Crumrine
Interactive Art Director -
Tonya Harrington
Business Manager -
David Jakubiak
Senior Content Strategist -
Danielle Jamil
CRM Programs Manager -
Amy Kenat
Content Developer -
Linda Martens
Content Strategist -
Lindsay Milsap
Account Manager -
Heidi Schoeneck
Executive Creative Director -
Caryn Steinman
Marketing Coordinator
