A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

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Adventures in eMarketing

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Blog Roll

Tag Cloud

Profiles

  • Wendy White

    Founder and President

    Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

    Network with Wendy White:

  • Frieda Hernandez

    VP Business Development

    Frieda leads Siren’s business development, marketing and alliance activities. She has a reputation for developing innovative marketing strategies and building mutually beneficial client partnerships with biopharmaceutical executives. She advocates for authenticity and transparency in creating trust relationships online and is an avid participant in industry conferences and social networks to stay abreast of all the current issues.

    Network with Frieda Hernandez:

  • Katie Mihelich

    VP Account Services

    Honored by the Healthcare Businesswomen’s Association as a 2007 Rising Star, Katie heads the account services department. She acts as a trusted advisor for Siren’s clients and has developed strong relationships, some of which have lasted for more than ten years. Her strategic leadership and deep understanding of the pharmaceutical industry have played a key role in the impressive growth of the agency.

    Network with Katie Mihelich:

  • Eileen O'Brien

    Director of Search & Innovation

    Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications. She can be found on Twitter at @EileenOBrien and on Google+.

    Network with Eileen O'Brien:

  • Pamela Todd

    Senior Content Strategist

    Pam’s extensive work in online intelligence, competitive analysis and audits allows her to provide clients with insights into their audiences’ needs and preferences. She puts those insights to work in creating and implementing user-centric, interactive content strategies to reach targeted patients, caregivers, and healthcare professionals.

  • CS Yates

    Search & Analytics Manager

    She is responsible for search and analytics for all of the agency’s brands. She has 7 years of experience working with web analytics, organic search optimization and paid search campaigns. Via measurement reports, she is able to provide actionable insights for our clients. She is certified in Google AdWords.

  • Beth Peluse

    Account Executive

    With experience in public relations, pharmaceuticals, and marketing, Beth is a key member of Siren's account management team. She provides the day-to-day management for clients' interactive projects and assists in strategy development.

    Network with Beth Peluse:

  • Stacy Busking-O'Malley

    Account Director

    Stacy has been helping to build client brands with her digital expertise for more than 7 years. As an Account Director, Stacy leads strategy development, as well as the day-to-day management of clients’ interactive programs.

  • Justin McLeod

    Content Developer

    As a Content Developer, Justin assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. Previous to joining Siren, Justin honed his content writing and editorial skills while working in both educational and medical fields. He holds a bachelor’s degree in English from the University of Illinois.

  • Stephanie McDonald

    Assistant to the President

    As Assistant to the President, Stephanie interfaces with all the departments at Siren. She has been with Siren for three years and has a background in marketing, logistics and business development. Stephanie has an MBA from the University of Illinois.

  • Patrick Byrne

    IT Systems Manager

    With more than 20 years of experience in multimedia management, network design, and technical support, Patrick has earned a solid reputation for his technical knowledge and consulting skills. Patrick continues to impress Siren’s clients with his sound advice and steady technical expertise.

  • Rob Laucius

    Senior Web Developer

    For more than a decade, Rob has played a leading role in the programming, testing and integration of several award-winning, web-based marketing strategies for Siren’s clients. Using his expertise on the latest technologies, Rob continues to be a driving force behind technical direction at Siren.

  • Jordan Altman

    Account Coordinator

    As an account coordinator, Jordan helps the account team and liaises with the project management team. He graduated from the University of Michigan, where he studied communications and global media.

  • Jason Ross

    Senior Project Manager

    For more than seven years, Jason has been a key member on projects ranging from website redesign/redevelopment to interactive training programs to eLearning programs. With extensive experience in multimedia and web design, Jason strategizes the best, most effective methods for developing and implementing successful e-marketing initiatives for Siren and its clients.

  • Doug Yamate

    Content Developer

    As a Content Developer, Doug assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. He holds a bachelor’s degree in Communications Arts & Sciences from Dominican University.

  • Ciaran Bellwoar

    Director, Business Development
  • Soyoon Bolton

    Content Strategist
  • Kyle Crumrine

    Interactive Art Director
  • Tonya Harrington

    Business Manager
  • David Jakubiak

    Senior Content Strategist
  • Danielle Jamil

    CRM Programs Manager
  • Amy Kenat

    Content Developer
  • Linda Martens

    Content Strategist
  • Lindsay Milsap

    Account Manager
  • Heidi Schoeneck

    Executive Creative Director
  • Caryn Steinman

    Marketing Coordinator