A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

Adventures in eMarketing

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#SocPharm on Twitter

#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

Blog Roll

• » AZ Health Connections
• » Brad at Pharma
• » Children’s Rare Disease Network R.A.R.E. Blog
• » E-Patients.net
• » Eye on FDA
• » GSK More Than Medicine
• » JNJ BTW
• » Kevin MD
• » MarbleRoad’s Rare Disease Blog
• » MedAd News Insider
• » Med 2.0
• » Notes from the Back of the Book
• » Pharmalot
• » Pharma Marketing Blog
• » Pharma Strategy Blog
• » PharmExec Blog
• » Rare Disease Blogs
• » Rare Disease Communities
• » The Health Care Blog
• » The New Life of e-Patient Dave
• » Walking the Path
• » Web Strategy Blog
• » Why Dot Pharma

Tag Cloud

Profiles

• Wendy White

  Founder and President

  Since founding Siren Interactive in 1999, Wendy has been recognized as a thought leader at the intersection of niche pharma brands, patient empowerment and online marketing. Her vision for how the internet can facilitate interactions and provide crucial information that patients, caregivers and their healthcare providers previously struggled to find has propelled Siren to the forefront of relationship marketing for rare disorder therapies.

  Network with Wendy White:

• Frieda Hernandez

  VP Business Development

  Frieda leads Siren’s business development, marketing and alliance activities. She has a reputation for developing innovative marketing strategies and building mutually beneficial client partnerships with biopharmaceutical executives. She advocates for authenticity and transparency in creating trust relationships online and is an avid participant in industry conferences and social networks to stay abreast of all the current issues.

  Network with Frieda Hernandez:

• Katie Mihelich

  VP Account Services

  Honored by the Healthcare Businesswomen’s Association as a 2007 Rising Star, Katie heads the account services department. She acts as a trusted advisor for Siren’s clients and has developed strong relationships, some of which have lasted for more than ten years. Her strategic leadership and deep understanding of the pharmaceutical industry have played a key role in the impressive growth of the agency.

  Network with Katie Mihelich:

• Eileen O'Brien

  Director of Search & Innovation

  Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat the first Wednesday of every month at 8 pm ET which discusses pharma marketing and social media. She can also be found on Google+.

  Network with Eileen O'Brien:

• Pamela Todd

  Senior Content Strategist

  Pam’s extensive work in online intelligence, competitive analysis and audits allows her to provide clients with insights into their audiences’ needs and preferences. She puts those insights to work in creating and implementing user-centric, interactive content strategies to reach targeted patients, caregivers, and healthcare professionals.

• Ciaran Bellwoar

  Director, Business Development

  Ciaran brings more than 10 years of interactive experience to her role as Director of Business Development. Before Siren, Ciaran was the Director of Client Relations at I-SITE, a web design and eMarketing firm where she created long-term relationships with mid-sized pharmaceutical companies such as Noven Pharmaceuticals and Purdue Pharma.

• CS Yates

  Search & Analytics Manager

  She is responsible for search and analytics for all of the agency’s brands. She has 7 years of experience working with web analytics, organic search optimization and paid search campaigns. Via measurement reports, she is able to provide actionable insights for our clients. She is certified in Google AdWords.

• Caryn Steinman

  Marketing Coordinator

  Caryn is currently pursuing her Master of Public Health degree with a concentration on Health Policy and Administration at the University of Illinois at Chicago. Her work at Siren complements her passion for patient advocacy and skills in accomplishing the day-to-day tasks of marketing, public relations and business development.

• Justin McLeod

  Content Developer

  As a Content Developer, Justin assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. Previous to joining Siren, Justin honed his content writing and editorial skills while working in both educational and medical fields. He holds a bachelor’s degree in English from the University of Illinois.

• Beth Burnside

  Account Executive

  With experience in public relations, pharmaceuticals, and marketing, Beth is a key member of Siren's account management team. She provides the day-to-day management for clients' interactive projects and assists in strategy development.

  Network with Beth Burnside:

• Rob Laucius

  Senior Web Developer

  For more than a decade, Rob has played a leading role in the programming, testing and integration of several award-winning, web-based marketing strategies for Siren’s clients. Using his expertise on the latest technologies, Rob continues to be a driving force behind technical direction at Siren.

• Jason Ross

  Senior Project Manager

  For more than seven years, Jason has been a key member on projects ranging from website redesign/redevelopment to interactive training programs to eLearning programs. With extensive experience in multimedia and web design, Jason strategizes the best, most effective methods for developing and implementing successful e-marketing initiatives for Siren and its clients.

• Patrick Byrne

  IT Systems Manager

  With more than 20 years of experience in multimedia management, network design, and technical support, Patrick has earned a solid reputation for his technical knowledge and consulting skills. Patrick continues to impress Siren’s clients with his sound advice and steady technical expertise.

• Amy Kenat

  Content Developer

  As a Content Developer, Amy assists the content team with defining a consistent and engaging tone for healthcare professional and patient audiences, creating content, conducting audience research and upholding regulatory compliance. Before joining Siren, Amy attended Dominican University, earning a bachelor's degree in journalism with minors in both business administration and graphic design.

• PJ Macklin

  Interactive Art Director

  With an in-depth understanding of the world of web development and a keen eye for effective design, PJ takes a unique approach to each creative marketing solution. PJ plays a key role in the design and development of web-based strategies that drive and enhance user experience.

• Stacy Busking

  Account Supervisor

  Stacy has been helping to build client brands with her digital expertise for more than 6 years. Stacy leads strategy development, as well as the day-to-day management of clients’ interactive programs.

• Kyle Crumrine

  Interactive Art Director

• Danielle Jamil

  CRM Programs Manager

• Tonya Harrington

  Business Manager

• Soyoon Bolton

  Content Strategist

• Lindsay Milsap

  Account Manager

• Linda Martens

  Content Strategist

• Heidi Schoeneck

  Executive Creative Director