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Alone We Are Rare, Together We Are Strong

Posted by Eileen O'Brien | 5:11 pm on Friday May 20, 2011 | No Comments

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Siren Interactive created this video for the Manny Awards where we were thrilled to win the Heart Award. Siren was chosen by the editors of Med Ad News for our dedication and singular focus to rare disease patients, caregivers and healthcare professionals. For the past three years, Siren has served pro bono as the interactive partner for National Organization for Rare Disorders (NORD) on Rare Disease Day.  The honor included $3,000, which we donated to NORD.

My favorite part of the video are the photos of the rare disease caregivers, and their families, who are part of our book, Uncommon Challenges; Shared Journeys. There is also a photo at the end of the Siren team, which makes me smile. Check it out and let us know what you think.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications. She can be found on Twitter at @EileenOBrien and on Google+.

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