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A blog exploring pharmaceutical relationship marketing, emarketing and innovation with a focus on rare disorders.

Visit SirenInteractive.com to learn more.

Please email Frieda Hernandez for inquiries for more information.

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@maureenshaffer RT @hootsuite: Healthcare industry ~ This webinar on social media success was prepared just for you: http://t.co/rWYCBOxlfq #hcsm #socpharm
@parkerwhite RT @eileenobrie Chris Morgan of Google says about 85% of ppl watching video on tablets doing it in their living room #searchchurch #socpharm
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How BioPharma is Using Social Media

Posted by Eileen O'Brien | 2:28 pm on Wednesday June 15, 2011 | 5 Comments

I was invited to speak to the Chicago chapter of the Healthcare Businesswomen’s Association to provide an introduction to how biotech and pharmaceutical companies are utilizing social media. Below is a copy of the presentation I’ll give tomorrow evening. The presentation details why companies should care about social media including the cautionary tale of KV Pharmaceutical, and examples of how biopharma are using YouTube, Twitter, Facebook, blogs and online social networks. The deck closes with a summary of best practices.

How BioPharma Is Using Social Media

What did I miss? Let me know in the comments below.

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media and biopharma, and has been invited to speak at industry conferences and quoted in publications. She can be found on Twitter at @EileenOBrien and on Google+.

View other posts from Eileen

5 Comments

Ellen Hoenig Carlson

July 11, 2011 at 6:59 pm

Eileen
Thanks for posting your HBA presentation. This is a great resource for bioPharma marketers!
Ellen

Reply

Tweetbacks

Anthony Régent

June 25, 2011 at 9:45 pm

Read about "How BioPharma is Using Social Media" on Siren Song: http://t.co/hiYTQmA

Reply
Ellen Hoenig Carlson

July 12, 2011 at 12:00 am

Great resource: Read about "How BioPharma is Using Social Media" on Siren Song: http://t.co/SI1onRs #epharma #socpharm #hcsm

Reply
Healthcare Soc Media

July 12, 2011 at 10:53 am

RT @ellenhoenig: How BioPharma is Using Social Media http://t.co/85ba46z #epharma #socpharm #hcsm

Reply
MSA Market Media

July 12, 2011 at 12:30 pm

RT @ellenhoenig: How BioPharma is Using Social Media http://t.co/85ba46z #epharma #socpharm #hcsm

Reply