Posted by Pamela Todd | 1:55 pm on Monday August 19, 2013 |
Mobile has become the primary screen for proactive information seeking
In a recent post, How Caregivers are Different Than Other Health Seekers, we noted that caregivers are more likely to use mobile than other health seekers, according to Pew research. So it should come as no surprise that the doctors, nurse practitioners, and physician assistants who provide our care are power users of mobile, too.
In fact, the only real surprise here is just how striking this trend is. According to Epocrates’ 2013 Mobile Trends Report:
- 4 in 5 of the healthcare providers surveyed use smartphones every day
- More than half of physicians use tablets every day
- By next year, 9 in 10 healthcare providers will use smartphones
- 82% of those surveyed expected to use all 3 digital platforms within the next 12 months
Posted by Wendy White | 9:50 am on Monday April 29, 2013 |
an easy-to-use and on-the-go tool to locate clinical trials and clinics
I have been privileged to know Pat Furlong for the past several years and work alongside her on the board of the National Organization for Rare Disorders (NORD). In 1984, doctors diagnosed her two sons, Christopher and Patrick, with Duchenne Muscular Dystrophy (Duchenne), a fatal genetic disorder that slowly robs young men of their muscle strength. Pat didn’t accept the doctor’s advice that “there’s no hope and little help.” Instead, she immersed herself in Duchenne, working to understand the pathology of the disorder, the extent of research investment, and the mechanisms for optimal care. Her sons lost their battle with Duchenne in their teenage years, but she continues to fight—in their honor and for all families affected by Duchenne.
In 1994, Pat, together with other parents of young men with Duchenne, founded Parent Project Muscular Dystrophy (PPMD) to change the course of Duchenne and, ultimately, to find a cure. PPMD is the largest non-profit organization in the United States solely focused on Duchenne. Today, Pat continues to lead the organization and is considered one of the foremost authorities on Duchenne in the world.
Posted by Eileen O'Brien | 11:48 am on Wednesday November 28, 2012 |
19% of smartphone owners have at least one health app on their phone
The latest Pew Internet & American Life Project report found that 85% of U.S. adults own a cell phone and of those, 53% own smartphones. Thirty one percent of cell phone owners have used their phone to look for health information. Smartphone owners lead this activity: 52% gather health information on their phones, compared with 6% of non-smartphone owners. Cell phone owners who are Latino, African American, aged 18-49, or hold a college degree are also more likely to gather health information this way.
This research supports other data on the growth of mobile health searches. Google reports that compared to 2011, this year has seen a 16% increase in health searches but an 80% increase in mobile health searches. Doctors, as well as nurse practitioners and physician assistants, are also increasingly using mobile devices.
Posted by Pamela Todd | 3:05 pm on Wednesday August 10, 2011 |
81% of physicians use smartphones
If you’ve been watching the growth in smartphone adoption and wondering whether or not you should be considering mobile in your marketing plan, here are some statistics y0u might be interested in.
An estimated 81% of physicians use smartphones (up from 72% in 2010), according to the latest Manhattan Research survey of 2,041 physicians.
Furthermore, in their report on ePharma Physicians (the 87% who use digital channels for pharma resources and connecting with reps), Manhattan found that 45% would like to access pharma product information on their smartphone or iPad. Read More
Posted by Eileen O'Brien | 3:05 pm on Wednesday January 26, 2011 |
The issue of regulation has huge implications for innovation in this space.
Part of the transformation of health care is the new technology that allows smartphones to be used for diagnosis and tracking medical concerns. These mobile apps do everything from monitoring heart beats to managing glucose levels. There were more than 7,000 health-related apps for the iPhone in September 2010 according to a MobiHealthNews study. With the popularity of the iPad these numbers are sure to grow.
However, it’s important to realize that any programmer can develop a health app. Apple puts the responsibility of following regulatory guidance on developers. So when do these apps (and the smartphone or tablet itself) become considered medical devices requiring monitoring by the U.S. Food and Drug Administration (FDA)?
The FDA defines a medical device broadly on their website and have a variety of classifications: “Medical devices range from simple tongue depressors and bedpans to complex programmable pacemakers with micro-chip technology and laser surgical devices.” As we’ve seen with pharmaceutical advertising and promotion, the existing FDA guidelines fail to address the unique issues that arise with new technology. The issue of regulation has huge implications for innovation in this space.
Posted by Pamela Todd | 1:30 pm on Monday October 04, 2010 |
patient adoption can drive physician adoption
The adoption of mobile applications (apps) is impressive, especially given that they’ve only been around for two years. In July 2008 there were 500 third-party applications available for iPhone and iPod Touch in the App store. Today there are 250,000.
The question is, who is using them? What audiences are they appropriate for? And more importantly, are they audiences that you want to reach?
A Pew Internet and American Life Project study released last week noted that “having apps and using apps are not synonymous.” According to the study, 35% of adults have cell phones with apps, but only 2/3 of those who have apps actually use them. “Older adult cell phone users in particular do not use the apps that are on their phone.”
Posted by Pamela Todd | 5:18 pm on Tuesday November 17, 2009 |
Smartphones are on the growing edge of the economy. The Wall Street Journal recently reported a 63% increase in U.S. adoption of smartphones. What impact will this have on the world of rare disorders? It could be considerable.
Adoption by Physicians
Interestingly, some of the biggest growth in smartphone use is taking place among physicians. According to a recent study by Manhattan Research, 61% of physicians currently use smartphones, and smartphone adoption rate is expected to reach 81% among physicians by 2012. Read More