Nine in ten RNs, NPs and PAs visit product websites
Registered nurses (RNs), nurse practitioners (NPs), and physician assistants (PAs) will all play increasingly important roles in health care during the coming years, because of a shortage of primary care physicians. That’s what Manhattan Research’s Taking the Pulse Nurses Study predicted recently.
PAs and NPs are especially important audiences for pharmaceutical companies because they can write prescriptions in all 50 states.
This continues a pattern observed in last year’s Manhattan Research study of nurses, which we discussed previously. But there are some unique insights to be gained from this year’s report. Read More