This year, mobile will add 26% to prescription searches and 22% to over-the-counter searches 

I was lucky enough to be invited to the Google ThinkHealth event in New York City on September 15, 2011. First, going to Google headquarters is always fun because you get to see people rolling down the hallways on scooters and there is a sauna in the cafeteria. More importantly, Google always has first-rate speakers at this event and this year was no different. They featured Thomas Goetz of Wired Magazine, Dr. David Best of the Doctor’s Channel and Dr. Ruth Westheimer, still going strong at 83 years old. Dr. Ruth has expanded her brand via Twitter and a YouTube channel.

While there were a few very cool things presented that I can’t talk about due to a nondisclosure agreement, there were some interesting statistics that I can share.
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Social networking is big, but video is even bigger. 

Social networking is big, but video is even bigger.

An April 2009 survey by the Pew Research Center’s Internet & American Life Project found that the share of online adults who watch videos on video-sharing sites has nearly doubled since 2006.  In the most recent study, 62% of adult internet users studied said they watched video on these sites.

By comparison,  46% of adult internet users are active on social networking sites, 19% download podcasts, and 11% use sites like Twitter. Read More