#SocPharm Tweetchat Transcript 11/16/2011

hbrofman:
hi everyone, been a couple of weeks #socpharm

EileenOBrien:
Welcome to the #pharma marketing & social media #socpharm tweetchat. Welcome & say hello!

drval:
Hello, folks in #socpharm chat. I’m here to see what you all have to say about the #DontFlyDelta anti-vaccine scandal http://bit.ly/sJt05H

EileenOBrien:
As always, we’ll assume your tweets reflect your own opinion & not that of your employer. #socpharm

EileenOBrien:
@drval: Thanks so much for joining us! Your blog was fascinating: http://t.co/s9699OEg #socpharm

alisonedye:
RT @TwtrChat411: To talk about pharmaceutical marketing and social media enjoy #SocPharm today at 8:00pm ET

EileenOBrien:
T1: What do u think about Delta ignoring letter from Am Academy of Pediatrics? Is this a public health issue? #socpharm

CiaranSB:
Hi everyone. Looking forward to good convo tonight #socpharm

EileenOBrien:
@drval: Has Delta made any public response? Or are they ignoring the issue hoping it will go away? #socpharm

EileenOBrien:
T1: Seems Delta’s right to accept advertising but then when physician leaders reach out you think they’d reconsider. #socpharm

drval:
Best I can tell, #Delta has decided to ignore the AAP letter and keep the anti-vaccine ads running through Nov. #socpharm #DontFlyDelta

crshorizon:
Their choice to ignore the letter is irresponsible re: public health & bad business re: jeopardizing customer loyalty. #socpharm

drval:
#socpharm Delta acknowledged the letter and said they’d change their editorial review policy, but they are keeping the ads thru Nov.

JeanneMale:
Good evening all! 1st a hat tip to @EileenOBrien: for knowing how to spell kerfuffle. #socpharm

drval:
#socpharm I feel strongly that this is NOT good enough and that the ads should be pulled immediately. #DontFlyDelta http://t.co/0VN06vaa

EileenOBrien:
@drval: Is the #Don‘tFlyDelta movement getting any traction among physicians? #socpharm

TAFORU:
Ad is paid for to run thru Nov but #Delta says it will reformulate procedures for accepting ads #socpharm http://t.co/1g1wRaVS

EileenOBrien:
T1: Whole concept of vaccines is misunderstood. So many people tell me they “got the flu the one time I got the vaccine!” #socpharm

Medic_Marshall:
RT @drval: Hello, folks in #socpharm chat. I’m here to see what you all have to say about the #DontFlyDelta anti-vaccine scandal.http://bit.ly/sJt05H

Medic_Marshall:
RT @drval: #socpharm Delta acknowledged the letter and said they’d change their editorial review policy, but they are keeping the ads thru Nov.

drval:
#socpharm @EileenOBrien: Physicians all seem to be horrified when they find out about @Delta partnering with anti-vax grp. Not enough know

JeanneMale:
Money talks? RT @Medic_Marshall: : RT @drval: : #socpharm Delta acknowledged the letter and said they’d change the… (cont) http://t.co/8HZPaQ23

EileenOBrien:
Tx for sharing RT @taforu: Ad is paid thru Nov but #Delta says it will reformulate procedures 4 accepting ads #socpharm http://t.co/UgCk4Gol

ellenhoenig:
Hi all- just back from vaca- I agree w u- ad should be pulled since go against MD reco @drval: : #socpharm #DontFlyDelta http://t.co/EnkhFNDM

drval:
#socpharm My blog http://t.co/0VN06vaa was picked up by WSJ and is going viral on FB. LA Times, Forbes, USA Today & ABC have run stories.

TAFORU:
MT @drval: : #socpharm Agree with the good doctor that the ads should be pulled immediately. #DontFlyDelta

EileenOBrien:
@drval: The power of social media! Good for you bringing attention to this issue. #socpharm

EileenOBrien:
I worked on a flu vaccine & until then had no idea that about 49K Americans die each yr due to flu. People just don’t know. #socpharm

crshorizon:
Delta ad review policy for future makes sense. They may not be legally able to pull these ads per sponsor contract. #socpharm

drval:
@EileenOBrien: This really is a no-brainer. Why would airline side against the CDC, AAP, & every reputable med orgo in the nation? #socpharm

mckmackey:
Large orgs not able to quickly change organizational plans esp over holiday periods. Sponsor contracts may apply #socpharm

Gigi_Peterkin:
RT @EileenOBrien: : I worked on a flu vaccine & until then had no idea that about 49K Americans die each yr due to flu. People just don’t know. #socpharm

drval:
#socpharm In my experience, contracts always have an out clause. “We reserve the right to d/c ads anytime” type language.

dlschermd:
: RT @drval: : #socpharm I feel strongly that this is NOT good enough and that the ads should be pulled immediately. #DontFlyDelta http://t.co/0VN06vaa

EileenOBrien:
I haven’t heard much in the media this year about flu vaccine. Seems people only want it when there’s a shortage. #irony. #socpharm

TAFORU:
#Delta has to make a decision as to whether contract liability trumps public health and welfare. #socpharm

drval:
RT @EileenOBrien: : I haven’t heard much in the media this year about flu vaccine. Seems people only want it when there’s a shortage. #irony. #socpharm

EileenOBrien:
@drval: And @delta could always give back the money… #socpharm

ellenhoenig:
shame on them. every network station requires justification 4 accepting tv ads @crshorizon: Delta may not be legally able to pull #socpharm

EileenOBrien:
@taforu Right & they should do it quickly. Someone at the top should make a decision. #socpharm

mckmackey:
Wonder if they were aware of this chat? #socpharm

drval:
#socpharm There is no viable excuse for not pulling the anti-vax ads. @Delta simply misjudged the situation’s degree of egregiousness.

EileenOBrien:
RT @gfry: @EileenOBrien: Prob nicer than usual weather across much of US is responsible for lack of interest. PA would be v. useful #socpharm

Medic_Marshall:
RT @drval: : #socpharm There is no viable excuse for not pulling the anti-vax ads. @Delta simply misjudged the situation’s degree of egregiousness.

EileenOBrien:
@mckmackey: I’m sure their PR person is monitoring @Drval: very closely! #socpharm

drval:
#socpharm I’m so sorry, but I have a schedule conflict and must leave you. Please keep the pressure on @Delta to d/c those ads before Tday!

EileenOBrien:
@drval: Thanks so much for joining us! #socpharm

JeanneMale:
Just like companies trying to stifle soc media messages – don’t stifle; question and educate. Let the debate begin! #socpharm

ellenhoenig:
RT @EileenOBrien: : @drval: Thanks so much for joining us! #socpharm

EileenOBrien:
T1: Any other comments on @delta & anti-vaccine ads? #socpharm

TAFORU:
buh bye @drval: : #socpharm Long time follower – keep up the good work! Please keep the pressure on @Delta to d/c those ads before Tday!

JeanneMale:
When we invite inquiry we educate and demonstrate trust over fear, paid physician advocacy and lobbyists. #socpharm

dlschermd:
: #socpharm This is the most outrageous thing I’ve ever heard since Gov Perry’s vaccine comment.

EileenOBrien:
T2: What do we think of this Pfizer Chapstick ad? http://t.co/1QE3N1rG #socpharm

lsk204:
@EileenOBrien: your link is to a foreign language newspaper #oops #socpharm

JeanneMale:
RT @lsk204: : @EileenOBrien: your link is to a foreign language newspaper #oops #socpharm

TAFORU:
Similarly, I think interest in the #fluvaccine this year because of some reports in the media that it’s just not that effective #socpharm

erohealth:
RT @drval: : #socpharm There is no viable excuse for not pulling the anti-vax ads. @Delta simply misjudged the situation’s degree of egregiousness.

TAFORU:
Similarly, interest in the #fluvaccine is lagging this year because of some reports in the media that it’s just not that effective #socpharm

JeanneMale:
A1: Again, foisting policy and throwing money without acknowledging the other camp’s concerns doesn’t win them. #socpharm

EileenOBrien:
@lsk204: Okay let me try it again! http://t.co/V6YrSEdp #socpharm

JeanneMale:
Exactly! Plays into risk v. benefit argument. RT @TAFORU: : reports in the media that (flu vaccine) just not that effective #socpharm

JeanneMale:
Mistake? Correct course but no… what asses! #socpharm

EileenOBrien:
T2: Anyone think this ad is offensive? http://t.co/XQVtQVz3 #socpharm

lsk204:
@EileenOBrien: I think the most “shocking” thing is the hand reaching up from the couch, as mentioned in http://t.co/1gUTjEYX #socpharm

hbrofman:
A2 – much abt nothing, what’s so offensive? Agree they handled deletions badly, bt prob going 2b ok bcause of ppl talking about it #SocPharm

CiaranSB:
RT @JeanneMale: : Mistake? Correct course but no… what asses! #socpharm

ellenhoenig:
May not be ideal image but headline tries to polk fun at an insight of always losing lip products. (at least I do) @EileenOBrien: : #socpharm

EileenOBrien:
@lsk204: Thanks I missed the WSJ article saying they were pulling it. #socpharm

dlschermd:
: @EileenOBrien: Unprofessional and creepy. Heads should roll. If were on super bowl, front pg news #socpharm

lsk204:
Otherwise I think it’s an eye-catching way to illustrate the way we all always lose our Chapstick #socpharm

hbrofman:
i had2 go back & view again 2c the hand – kind of creepy, perhaps she’s fighting 2pull the chapstick from some1 behind the couch? #SocPharm

crshorizon@EileenOBrien:
Not worth the risk. Doesn’t say anything unique about chapstick. She could be looking for a few quarters! #socpharm

hbrofman:
really? RT @dlschermd: : : @EileenOBrien: Unprofessional and creepy. Heads should roll. If were on super bowl, front pg news #SocPharm

EileenOBrien:
That’s my next question — Pfizer deleting comments from non-prescription FB page. But appears only industry folks cared. #socpharm

hbrofman:
&b effective viral ad. RT @dlschermd: : @EileenOBrien: Unprofessional & creepy. Heads should roll. If wr on super bowl, front pg news #SocPharm

hbrofman:
all brands reserve right2, ? is who it upsets and if matters RT @EileenOBrien: : ..Pfizer deleting comments from non-rx FB page. #SocPharm

TAFORU:
#socpharm Are going to expect ethical behavior from #BigPharma on #Facebook? Not gonna happen #Pfizer

EileenOBrien:
Last topic: Google+ buslness pages launched. Now that we’ve seen them – Overhyped? #socpharm

JeanneMale:
Women have always been target of DTC and women 18 – 29 are SM power-users. Now delete their comments as repetitive? duh! #socpharm

hbrofman:
Expected 2 on Rx pages RT @TAFORU: : #socpharm Are going2 expect ethical behavior from #BigPharma on #FB? Not gonna happen #Pfizer #SocPharm

EileenOBrien:
@taforu It is happening! Check out great March of Dimes partnership w/Sanofi Pasteur: http://t.co/xEMZPO98 #socpharm

JasonLotkowictz:
@EileenOBrien: T2 #socpharm I’m going out on a limb to say “I like it”

EileenOBrien:
LOL! RT @jasonlotkowictz: @EileenOBrien: T2 #socpharm I’m going out on a limp to say “I like it”

TAFORU:
#socpharm Google+ needs to verify or the businesses can be “brandjacked” like #BankofAmerica‘s was http://t.co/jf3yv9o1 #ows

JeanneMale:
T2: Market expansion idea: Chapstick should have used a man’s behind. Women buy men Chapstick/love men’s butts/men don’t mind. #socpharm

dlschermd:
: @hbrofman: @EileenOBrien: effective doesnt equal classy. Look at Jersey Shore. #socpharm

keithprivette:
RT @JeanneMale: : T2: Market expansion idea: Chapstick should have used a man’s behind. Women buy men Chapstick/love men’s butts/men don’t mind. #socpharm

hbrofman:
men will l%k n couch 4beer,remote,nt chapstick RT @JeanneMale: T2 Mrkt expansion idea: Chapstick shld hv used a mans behind… #SocPharm

EileenOBrien:
Very true! RT @dlschermd: : : @hbrofman: @EileenOBrien: effective doesnt equal classy. Look at Jersey Shore. #socpharm

hbrofman:
exactly my point. nt saying it’s right RT @dlschermd: : : @hbrofman: @EileenOBrien: effective doesnt equal classy. Look at Jersey Shore. #SocPharm

lsk204:
@hbrofman: LOL! RT: men will l%k n couch 4beer,remote,nt chapstick #socpharm

JeanneMale:
@EileenOBrien: Heh, Eileen…didn’t mean to add positive disruption but I’m amused by the missed logic and uptake. Marketing is fun #socpharm

EileenOBrien:
Thanks everyone for a gr8 discussion. Next lsk204: Thanks #socpharm -ers for a great chat, thanks 4 hosting @EileenOBrien:

EileenOBrien:
@taforu Exactly, my 1st thought! I wrote a blog noting already 2 @Pfizer_news Google+ pages: http://t.co/rfUG6FI2 #socpharm

TAFORU:
Toodles #socpharm

hbrofman:
slow start 2nite but gr8 finish. thanks of course 2 Eileen 4 hosting. every1 have a gr8 thanksgiving! #SocPharm

EileenOBrien:
@jeannemale We love contrary points of view here! That’s what it’s all about. Thanks for sharing.. #socpharm

JeanneMale:
Thanks for hosting another stimulating chat – making us think and share @EileenOBrien: ! #socpharm

JeanneMale:
Thanks! Love seeing you IRL or online!! RT @CiaranSB: : RT @JeanneMale: : Mistake? Correct course but no… what asses! #socpharm

hbrofman:
totally agree, fun gens convos 4 campaigns RT @JeanneMale: : @EileenOBrien: ..amused by the missed logic &uptake. Mrkting is fun #SocPharm