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#SocPharm on Twitter

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#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

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#SocPharm Tweetchat Transcript 11/30/2011

Posted by Eileen O'Brien | 10:33 pm on Wednesday November 30, 2011 | 1 Comment

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them).

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For those who weren’t aware, your moderator this evening is Ed Silverman from Pharmalot #socpharm

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Big thanks to @: for guest moderating #socpharm tonight. I’m sure he has some good topics for conversation.

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weds at 8pm – time for #socpharm

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. @: #socpharm hi there, i’ve been a participant for quite some time as a advocate and mom interested in pharma transparency etc

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While we’re waiting… the FDA issued a press release tonight approving Ranbaxy’s generic Lipitor and then issued a retraction #socpharm

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@: Did you know we also play a little game during #socpharm? If someone mentions the FDA we have to drink – whether wine, beer or…

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great to see you Ed RT @: For those who weren’t aware, your moderator this evening is Ed Silverman from Pharmalot #socpharm

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Hi Ciaran Bellwoar looking forward to a robust conversation on #socpharm

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@: I didn’t hear about the retraction… Is there a link? #socpharm

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likewise… good to see you as well…. #socpharm

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It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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Joshua, Philadelphia, looking forward to a good hour. #socpharm

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RT @: It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/4D9niB4l #pharma #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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RT @: : Its now official… here is the link.. the FDA approved Ranbaxys generic lipitor http://t.co/p5VP5QMh #pharma #socpharm

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the FDA approval release says nothing about ranbaxy manufacturing woes or how that’s been resolved #pharma #socpharm

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RT @: : the FDA approval release says nothing about ranbaxy manufacturing woes or how that’s been resolved #pharma #socpharm

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meanwhile….. how about that facebook apology over the merck / merck page? gotta love ‘administrative errors’ #socpharm

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: @: here from Novo Nordisk. Sorry I have been away so long. #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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oh no – the #socpharm game is in full swing only 10 minutes in #FDA

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yes, sort of… facebook issued its public mea culpa …. but nothing more… time to check the court for updates #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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@: I didn’t hear about Merck – was there a lot of backlash? #socpharm

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@: Here’s a link with the details http://t.co/M0R5opG0 #socpharm

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What was nature of FB Merck gaffe? Got a link? #socpharm

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backlash? mmm… not sure… but us merck claims it got a few hundred more facebook followers .. read here http://t.co/881Hq13l #socpharm

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Here are links to Merck FB issue: http://t.co/JcZyz3I3 & http://t.co/j2aIDkUu #socpharm

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here’s an article abt the Merck/Facebook homepage mix up http://t.co/kalyDYQ2 #socpharm

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yes, sorry, just put the link out there… german merck claimed exclusive rights to vanity page, but turns us merck had access #socpharm

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ha-we have a nice assortment of articles to read abt Merck’s FB mess, I wonder how important those pages are to their cos #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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MIT? …. from what i gather, fb would let the 2 mercks duke it out, but fb was the one that was sued… #socpharm

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Don’t understand how ‘Merck KGaA contracted with Facebook in March 2010 for exclusive use of the page”. #socpharm

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that’s what lawsuit claims RT @: : Don’t understand how ‘Merck KGaA contracted w/fb …. for exclusive use of the page”. #socpharm

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. @: join the #socpharm chat, Ed Silverman from @: is hosting it tonight

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RT @: : While we’re waiting… the FDA issued a press release tonight approving Ranbaxy’s generic Lipitor and then issued a retraction #socpharm

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What is topic for tonight? #socpharm

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FB routinely offers exclusivity to a brand or company that pays to use its name on the platform. std practice #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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facebook shut it down til things are sorted out still in court RT @: : @: Sorry, I meant NOT returned the property #socpharm

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I thought I missed it – about to ask same question! RT @: : What is topic for tonight? #socpharm

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We’ve come a long way when a #pharma co sues for a FB vanity URL! Guess they understand potential value of social media! #socpharm

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well, we started w/ranbaxy lipitor news… then fb & the merck page… how about childhood vaccines? #socpharm

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@ Wasn’t aware that you could pay FB. Do you know ballpark amounts? #socpharm

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@: it’s about paying as an advertiser. many brands are paying advertisers on FB! #socpharm

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RT @: : We’ve come a long way when a #pharma co sues for a FB vanity URL! Guess they understand potential value of #socpharm

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RT @: : Weve come a long way when a #pharma co sues for a FB vanity URL! Guess they understand potential value of sm! #socpharm

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while FB won’t shut down walls, they do offer the ability for a paying advertiser to claim its brand, in lieu of verified channels #socpharm

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verified pages would be the way to go – like on Twitter, IMO #socpharm

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fyi, still no word from Justice Dept on any resolution w/Ranbaxy over its manufacturing woes #pharma #socpharm

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Medicare extends coverage for obesity – http://t.co/mw1zmBmH #hcsm #socpharm #mHealth #epharma #hcmktg #fdasm

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@EileenOBrien: @ do the pharma cos pay FaceBook to have their pages up? #socpharm

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Was surprised to see large numbers of children not being vaccinated: http://t.co/boXYTMtT 9% in WA state. To be expected? #socpharm

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@ I agree! #socpharm

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@: Did you see the piece on NBC Nightly News last night? #socpharm

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@: No, what did it say? #socpharm

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One idea I heard: It’s about protecting most vulnerable people who could die b/c they get passed virus from an unvaccinated kid #socpharm

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that’s what german merck says RT @: : what I wonder is how did both co’s get access? Access rights are approved, not stolen #socpharm

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@: That the WA state figure you cited is being seen elsewhere in the U.S., and it poses a public health hazard. #socpharm

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@: unrelated question, has anyone studied impact of pharma social media regs recently put in place by FDA? #socpharm

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@: Many have claimed names for brand pages for free & pay only for FB ads. @ Your experience as well? #socpharm

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interesting thing about the vaccination rates – broken down by state, but state borders are imaginary, right? and people travel #socpharm

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@ Right the idea behind vaccinations is the herd immunity. #socpharm

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Part of the anti-vaccination trend is the fear of their side effects (Michelle Bachmann contributed to this after a debate). #socpharm

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@: Absolutely public health issue. Should vaccine companies do more to educate a la Sanofi? http://t.co/sk0zcoOV #socpharm

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But part of it I think also is the increasing anger at “big government” telling them how to take care of their children. #socpharm

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And what can drug/vaccine makers do that would engender trust as they go about education? #socpharm

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@: Celebrity endorsements of the cause. The anti-vaccination effort has been aided by Jenny McCarthy, etc. #socpharm

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@: What FDA social media regulations are you thinking about? I think we’re still waiting… #socpharm

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gardasil in calif was an issue RT @: : increasing anger at ‘big gov’t’ telling them how to take care of their children #socpharm

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RT @: Evolve your business socially in 2012: three strategic models http://t.co/TuiClADX | SlideShare #hcsmeu #pharma #socpharm

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@: Do you mean Texas? #socpharm

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@: @ do you think it depends on vaccination ie rotovirus vs polio #socpharm

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no, california http://t.co/946KytT4 big to-do over a bill signed by the gov 76 @: : @: Do you mean Texas? #socpharm

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@: Partner w/Trust Agents, great example is Sanofi Pasteur & @ http://t.co/xEMZPO98 efforts. #socpharm

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Gardasil IS an issue in CA due to parents involvement w the STD Gardasil shot in the hands of minors for decision #socpharm

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May also be complacency. My generation, now becoming parents, never had to deal with a lot of diseases my folks’ generation faced. #socpharm

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the vaccines for whooping cough, measles, tetanus etc should not be overlooked by parents due to the HPV Gardasil issue IMO #socpharm

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@: @: Thanks. The Texas case came up in the GOP debates, but I hadn’t heard of California’s case. #socpharm

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RT @: – The LinkedIn For Physicians – 30k now on board http://t.co/zhebqTFB #socpharm

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we do not need measles (for(example) make a huge come back #socpharm

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perhaps at some point, the use of exemptions will be re-examined .. and that will cause another to-do #socpharm

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RT @: : Was surprised to see large numbers of children not being vaccinated: http://t.co/boXYTMtT 9% in WA state. To be expected? #socpharm

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Exactly! RT @:: we do not need measles (for example) make a huge come back #socpharm

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RT @:: we do not need measles (for example) make a huge come back #socpharm

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any thoughts on the exemptions that some use to decline vaccination for their children? #socpharm

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I know some nurses who refuse to get flu vaccination even tho mandatory. #socpharm

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So much ignorance & misinformation (tx Jenny McCarthy!) on entire topic of vaccinations. Does pharma have obligation to counter? #socpharm

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RT @: : Weve come a long way when pharma sues for a Facebook vanity URL! Guess they understand potential value of sm! #socpharm”

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@ American Academy of Pediatrics has good info, but not sure if getting exposure http://t.co/mDzGnyPV #socpharm

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@: Yes, both a business and ethical obligation. #socpharm

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@CiaranSB: flu shots are not always proven to work, the strain has to be right one. i’m not for mandatory flu shots myself #socpharm

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@: some say that it’s not pharma’s job to “educate” the public; IMO they should be! #socpharm

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And how to respond w/o sounding like it’s about selling product? RT @: : Does pharma have obligation to counter? #socpharm

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so they could spread the flu while vaccinating others? RT @: : I know some nurses who refuse flu shots even tho mandatory #socpharm

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@: Many hospitals mandate flu shots. Caused quite a stir last year when a local hospital did #socpharm

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@ @ don’t think it should come from pharma directly but message needs to be the risks caused to others #socpharm

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@erohealth: @: Pharma has conflict of interest if they educate the public with their products #socpharm

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@JanetLSameh yes, that would be quite a stir, considering the flu shot received is no guarantee against getting the flu #socpharm

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why not? RT @: : ….don’t think it should come from pharma directly but message needs to be the risks caused to others #socpharm

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@ Just like hospital employee mandatory TB tests. Must be done to protect vulnerable populations working with. #socpharm

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note of interest: i’ve never had the flu or a flu shot #socpharm

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@: I have had both and shot is by far better #socpharm

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@: @: What about general vaccine awareness & education? Acceptable from pharma? #socpharm

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@EileenOBrien: @ well, but TB tests are pretty accurate. Flu shots only are a dart board guess at the strain exposed to #socpharm

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@EileenOBrien: @: well if pharma co is giving out info on a vaccine they profit from, i believe the COI is not ethical #socpharm

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Maybe pharma should collaborate w/other groups to produce info. materials, Kind of like the script your future campaign? #socpharm

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shouldn’t pharma stand by its product? RT @:: if pharma gives out info on vaccine it profit from, COI is not ethical #socpharm

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Apparent COI issues RT @: : why not? RT @: : ….don’t think it should come from pharma directly #socpharm

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@ @: et al. Pharma does sponsor others efforts look at AAP page re vaccines http://t.co/imDK5NGK #socpharm

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@pharmalot: stand by its product is not the same as advertising guised as education #socpharm ppl need to know they profit from sales

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Time flew by tonight! Big thanks to @: for guest moderating! I’ll post transcript tomorrow. #socpharm

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fair enough RT @:: stand by product is not same as advertising guised as education #socpharm ppl need to know they profit

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thx everyone for showing up and a big thx to @: for having me here #socpharm

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@: @ Hard to believe #socpharm is over already. Thanks for running this.

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thanks lively chat as usual ! RT @: thx everyone for showing up and a big thx to @: for having me here #socpharm

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Thanks for moderating! RT @: : thx everyone for up and a big thx to @: for having me here #socpharm

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Next week @ from Sanofi will moderate #socpharm. Send us any topic ideas.

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@ Thx for the resource Janet! #socpharm

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Got 1st flu vaccine l.y., will not this year! Good contrarian article “Flu Vaccine Exposed” http://t.co/zyIDLpUR #in #socpharm

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@: I get flu shot every year. 40K Americans die each year from flu. Vaccine is our best defense today. #socpharm

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@: I get flu shot every year. 40K Americans die each year from flu. Vaccine is our best defense today. #socpharm

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@EileenOBrien: that’s great Eileen,though I have a great track record of never being sick w /out it. Washing hands best defense! :) #socpharm

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If they produce vaccines yes @: What about general vaccine awareness & education? Acceptable from pharma? #socpharm

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@: @: so sorry. Train. Signal. Blah. Yes, pay as advertisers only. Pages are free. #socpharm

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RT @: : It’s now official… here is the link.. the FDA approved Ranbaxy’s generic lipitor http://t.co/OhmckkUc #pharma #socpharm

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@: I agree w/u on vaccine issue. Was reading #socpharm chat too bad I missed it ive been too busy lately

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat the first Wednesday of every month at 8 pm ET which discusses pharma marketing and social media. She can also be found on Google+.

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  1. Eileen O'Brien
    December 2, 2011 at 1:37 am

    Transcript from last night's #socpharm tweetchat moderated by @pharmalot is now up: http://t.co/4lTiz5Hw #hcmktg #epharma

    Reply

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