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#SocPharm on Twitter

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#SocPharm is a weekly chat on Twitter about pharma marketing and social media. Read a transcript below or learn how to join in.

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#SocPharm Tweetchat Transcript 12/14/2011

Posted by Eileen O'Brien | 10:25 pm on Wednesday December 14, 2011 | 2 Comments

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It’s that time again: time to talk biopharma marketing & sm during the #socpharm tweetchat. Say hello tweeps! #hcmktg #epharma

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We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)

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T1: @ blogged: Why Pharma engagement on Twitter matters http://t.co/F6bNiazb What to you think? #socpharm #hcmktg

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T1: Do you agree “Twitter is the new answer to your old loyalty & outreach program”? #socpharm

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Is it just me or do the numbers not necessarily prove the facts they assert to prove? #socpharm

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@: Welcome! I was wondering if everyone was holiday shopping :) #socpharm

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Thanks @: . Happy to be here :) #socpharm

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Ciaran is joining – sorry to be late. Read and reread Pharma Engagement on Twitter Matters bit.ly/tKVWWn with great interest #socpharm

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FYI: Physician Payment sunshine act regs just got released a few hours ago :) #socpharm

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Welcome @ #socpharm

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@: Oooooh, we should talk about that second. #socpharm

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#socpharm Lisa here, sorry I’m late!

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FYI to @: and @ … I am REALLY BORING and enjoy regs and the like…. beware in advance :) #socpharm

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Hey Lisa #socpharm

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@: I had a hard time reading the chart details but thesis makes sense: engage more w/ur audience & they’ll share ur info #socpharm

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@: LOL, are you kidding we get excited talking about pharma marketing! #socpharm

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Hi All – Happy Holidays! #socpharm

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Hi, all…lurking around this evening. #socpharm

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@: @: Hey guys! We’re just getting going. #socpharm

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T1: Do you agree with “Twitter is the new answer to your old loyalty & outreach program”? #socpharm

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LOL I like it cause FDA may be mentioned and I get to drink…RT @: : .. I am REALLY BORING and enjoy regs and the like.. #socpharm

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That’s right, for those new to the #socpharm chat we take a sip everytime the FDA is mentioned & chug when FDA official called out by name!

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@: I havent had a chance to read the Regs yet. I will be talking about it on #rxprm on Jan 2nd at 9pm EST #socpharm

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@: No to T1: Twitter is another channel, not an answer. #socpharm

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@: Is it the latest drinking game? (Mention FDA take a shot?) #socpharm

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@: I like that article, think it would be worth measuring engagement in depth more (T1) #socpharm

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T1: IMO: don’t think it’s THE new answer – but certainly should be in the mix #socpharm

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@: Agree, hope it encourages pharma to use Twitter to communicate rather than push press releases, more value. #socpharm

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@: My concern was more: How do you measure “reach”? #socpharm

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@: Whats #rxprm? #socpharm

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@: And I’m not sure that 140 characters give you the ability to do a loyalty program justice. Perhaps outreach. #socpharm

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@: Anything different on the released regs, vs. the pre-released regs? ;-) #socpharm

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@: No doubt Twitter’s important for outreach but doesn’t necessarily translate to loyalty – but it’s part of loyalty. #socpharm

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@ Sorry, not trying to x-promote. Its my chat first mon q month @ 9pm on Rx mktg Regs and pharma compliance #socpharm

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RT @: : @: I’m not sure that 140 characters give the ability to do loyalty program justice. Perhaps outreach. #socpharm

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Let’s ask @ re Twitter post: RT @: : My concern was more: How do you measure “reach”? #socpharm

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@: Trying to decide whether should switch from #rxprm (rx promotion) to #rxcom (rx compliance/ communication) #socpharm

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@: Standing by…. :) #socpharm

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We live to promote MT @: : not trying to x-promote. chat 1st mon q month @ on Rx mktg Regs&pharma compliance #socpharm

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@: So…you have any thoughts on the Sebelius-FDA debacle? (kinda off-topic, I know) #socpharm

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RT @: : Is it just me or do the numbers not necessarily prove the facts they assert to prove? #socpharm

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@: Sorry. Havent had a chance to read closely yet. Will have a response for you in 3 weeks? (Or sooner…) #socpharm

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@: I don’t know, they are both nice & short. #socpharm

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@: @: @ Y’all are shameless ;-) #socpharm

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@: I feel like a 3rd grader….oooooooooooooo (pointing and comparing and instigating) #socpharm

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@: I feel like a 3rd grader….oooooooooooooo (pointing and comparing and instigating) #socpharm

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RT @ Drugmakers get more time to record gifts to doctors http://t.co/8s1PMx59 #hcsm #socpharm

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@: yeah… that :) #socpharm

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@: Yes, let’s talk about that since it was fascinating to see politics take back seat to science! #socpharm

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@: lol…imagine you’ll have an interesting POV on this. #socpharm

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For those of you who aren’t familiar: http://t.co/c0b4RQT0 #socpharm

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Wait, I meant that the other way – see science take back seat to politics. #socpharm

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@: Yup…bottom line: Not cool. Other bottom line: I’m parent to a teen ;-) #socpharm

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@ POV yes… interesting (definately)… useful….. thats up for debate #socpharm

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@: Does this happen frequently? #socpharm

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@: It’s okay, I knew what you meant ;-) #socpharm

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@: I really hope that we just dont know the whole story. Would suck if science took a back seat. #socpharm

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@: Pretty much, science does indeed seem to have taken a back seat. Scary. @: #socpharm

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@: Having said that: Science must be tempered by what pop is ready 4. Stem cell cloning in 14th century = witchcraft. #socpharm

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@: As far as I know, its the first time. #socpharm

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@: @: Geez, I keep infiltrating myself here. It IS the first time, that’s what’s so disturbing about this. #socpharm

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RT @: RT @ Drugmakers get more time to record gifts to doctors http://t.co/BfbCsCib #hcsm #socpharm

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@: @: And, what’s the real motivation, with elections upcoming and all that. #socpharm

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@: Which is why I hope that there is more to the story than just: science 0, politics 1 #socpharm

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@: So sad it happened under the Dems too. #socpharm

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T3: From @ study, EU consumers want info from websites not FB http://t.co/FSm7mIp4 . Surprising? #socpharm

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@: Yup. Hard to get parents of >11yo to agree to trialing for sake of science, though. #socpharm

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@: true that. #socpharm

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@ More sad that’s it’s Wo-mano a Wo-mano! #socpharm

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T3: I’m surprised in the first place that so many people are interested in engaging w/pharma & health info on FB. #socpharm

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@: Sorry… can you help me with context there? #socpharm

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#hcsm #SocPharm Any1 know the survival or success rate of radio therapy Tx for inoperable metastatic brain tumor? 4 my cuz’s BFF :( TY!

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@: Really? To me that was sort of irrelevant. I saw this as one agency against momma agency. #socpharm

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@: Ah, that was Sebelius rationale…no proof that the OTC w/b safe for >11yo group. #socpharm

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#socpharm @: Yes, facebook doesn’t seem like the most “legit” place to be getting medical advice (T3)

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@: Oh that.. yeah… thanks :) #socpharm

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@: Oh that.. yeah… thanks :) #socpharm

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@: Not at all. I like my friends. But most shouldnt be telling me how to diagnose myself. Thats what experts are 4. #socpharm

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I think people forget that FB owns the data & everything is so open! The concept of privacy is certainly different nowadays. #socpharm

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@: You bet :-) #socpharm

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@: Website often has expert help. Facebook great for crowdsourcing. #socpharm

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@: As in, there is no privacy ;-) #socpharm

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@ Sorry, I was being flippant. It’s leading to renewed calls for FDA to be independent of HHS. http://t.co/MHqCRDEH #socpharm

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@: Experts don’t always know bigger picture, sometimes friends and family offer something experts don’t. #socpharm

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T4: Roche & Pfizer Turkey created Google+ pages: http://t.co/bQ8qVerF Good move? Expect more companies to jump in? #socpharm

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@: Makes sense – more comprehensive info in 1 spot; may use FB to vet diag/trtmt options, etc. w/peers & friends #socpharm

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@: I hope its not as big a deal as its made out to be. FDA = science. HHS takes health into account. Diff. in judgment? #socpharm

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@: Agreed. 4 facts, experts better. For subjective/emotional/experience, fam/friends better. #socpharm

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@: Staking a claim. Issue is, should they be doing that? Is that considered DTC? :) #socpharm

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Like the idea that @ said they were “reserving the space” until they figure out when/if how to use it. #socpharm

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@: All they’ve done so far is put company logo, no brand info so not DTC. #socpharm

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@ Not a safety issue per se. Sebelius said girls under 17 wouldn’t understand the dosing regimen. #socpharm

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@: Actually, I believe she said girls under 11, and that it was a possible safety issue. #socpharm

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T4: The Pfizer Turkey page seems to be gone? #socpharm

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@: Fun when it was merck v. merck fighting over reserved space. http://t.co/yFfgKrBT #socpharm

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@: Isnt that a safety issue? #socpharm

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@: Isnt that a safety issue? #socpharm

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@: I know we’ve come a LONG way when 2 pharma companies are suing over a Facebook page! #socpharm

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@: … yet :) #socpharm

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@: See this: http://t.co/QUH3aLYu #socpharm

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Makes sense that companies would want to avoid any confusion moving forward & also fake pages fooling people. #socpharm

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@ There should be a way to reserve the name space w/o having another deserted, do nothing site. #socpharm

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RT @: : RT @: RT @ Drugmakers get more time to record gifts to doctors http://t.co/BfbCsCib #hcsm #socpharm

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FDALawyers: @: I can see that, I think people may prefer to see how others weigh efficacy and side effects of a drug #socpharm

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Agree! RT @: : @ There should be a way to reserve the name space w/o having another deserted, do nothing site. #socpharm

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@: so when’s FB+ going to debut :) #socpharm

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Last topic: any predictions for 2012? #socpharm

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@: Once google buys FB :) ;) #socpharm

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@: You mean, like the Letterman top 10 ;-) #socpharm

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@: More fines/ jail terms/ lawsuits #socpharm

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But funnier :) RT @: : @: You mean, like the Letterman top 10 ;-) #socpharm

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@: Does this mean more wrongdoing or more people getting caught? #socpharm

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@ Read Sebelius’ actual words here: http://t.co/MnUW2tzi Obama just citing an easier to understand bogus rationale. #socpharm

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@: … neither: More people looking :) (I had some convos with friends in the govt.) #socpharm

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@: Sorry, I was wrong. I meant, hopefully not more wrongdoing. :) #socpharm

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@: So more people getting caught. #socpharm

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@ Prediction for 2012: There will be more embarrassing pharma SM faux pas, IMHO. #socpharm

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@: More people getting in trouble from social media endeavors assumes FDA will come up with more hard and fast rules #socpharm

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@: My prediction: There will be 17,000 more mobile apps added to mix that no one is really using. #socpharm

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@: More people trying the social media space I guess will equal more mistakes. #socpharm

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@: you got me ;) I guess some from column A and some from column B. Becoz C is looking more often and harder? #socpharm

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@: That is truly funny. #socpharm

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@: Got it, will read. Fascinating topic. #socpharm

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RT @: : Out of 240 brand sites reviewed only 1/5 have any African American imagery: http://t.co/sOIZVWEB. #socpharm #hcmktg # …

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@: I wasnt restricting to SM or to the FDA. But ur point is well made. #socpharm

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@: You said you wanted funny ;-) #socpharm

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@: A mistake is a sign you are trying. Cant fault that :) #socpharm

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RT @: : @: My prediction: There will be 17,000 more mobile apps added to mix that no one is really using. #socpharm

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My prediction: as more companies use social media effectively & case studies are shared, even more companies will take part. #socpharm

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I know we’ve been saying this for 3 years, but 2012 will really be the year of mobile! #socpharm

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@: mobile, schmobile ;-) #socpharm

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@: I demand some Indian imagery. I demand some pictures of the Taj, snake charmers and slum dog millionaire. :) #socpharm

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@: I think every year is the year of mobile. The question is when does the decade of stationary end? #socpharm

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How about QR codes taking off a bit more? (I hear such mixed information) #socpharm

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@: Agreed, I think mobile will only grow, esp. since it’s getting cheaper and cheaper to own a mobile device. #socpharm

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@: @ no question guidelines clearly have to be in the works. #socpharm hello everyone

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(Is stationary a device type?) #socpharm

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@: Hey there Rob!! Yes, some people are big fans of QR codes . #socpharm

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@: Personally, QR Codes were DOA. Requires too much interactivity. #socpharm

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@: Soon stationary will be more expensive than a smart phone #socpharm

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@ What % of drug sales in U.S. is attributable to treating African Americans? That would be a more interesting factoid. #socpharm

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@: To quote my english accent challenged countrymen: Egg-jhactlie #socpharm

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Gotta split and walk the dog, thanks @: @: et al. for convo tonight! #socpharm

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#socpharm any additional thoughts on how Siri (apple) will impact mobile health?

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@: True people in developing nations are “leapfrogging” over owning laptops/desktops & go right to smartphone. #socpharm

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@: Yup…That’s one side that comes up often (and agree, BTW) #socpharm

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RT @: : @: My prediction: There will be 17,000 more mobile apps added to mix that no one is really using. #socpharm

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@: Thank you for talking to me. I often get put in the corner. ;) — and nobody puts baby in a corner. #socpharm

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@ My new business cards use ONLY QR codes! If you can’y decode, hit the road! #socpharm

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@: Siri will “decide” what is important. Google gives choices. Siri gives answers. Answers can be biased. #socpharm

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@: I dunno…just don’t see you in a corner, ya know ;-) #socpharm

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@: 4 me. Easier to hit the road. Besides, I can find and harass you here :) #socpharm

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There’s already been controversy over Siri sent info for pregnancy ctr to request for termination: http://t.co/G0LPwGlk #socpharm

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@: Well.. it happens.. often includes villagers with pitchforks #socpharm

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How to become a Twitter chat star—8 easy ways http://t.co/pvaeiiJZ #hcsm #hcmktg #socpharm #hcpr

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@: Yup. Answers may not always include the info you want. #socpharm

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@: The internet was all about stumblling across info. What happens if you get an answer, but no context. Thats siri. #socpharm

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@: I predict in 2012 that DDMAC or whatever they are calling themselves will not provide SM guidance :) #socpharm

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Our time is up. Thanks for another interesting #socpharm convo! We’ll be breaking for next 2 weeks for holidays. See u 1/5!

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@ I hear that! #socpharm

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@: @: Doesn’t surprise me, Apple has always felt like more of a “Big Brother” than Google. #socpharm

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@ RIP DDMAC. All hail OPDP. #socpharm

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Wait, I meant see you FDALawyers: @: Did you hear why? #socpharm

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That just reminds me of “down with OPP” too much. RT @: : @ RIP DDMAC. All hail OPDP. #socpharm

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@: no, what was the reason? #socpharm

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RT @: : That just reminds me of “down with OPP” too much. RT @: : @ RIP DDMAC. All hail OPDP. #socpharm

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@: Something I hinted at in a few chats/talks I have given. Pending lawsuits/ IMS v. Sorrell #socpharm

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1 in 4 apps downloaded & then deleted #DigPharm #socpharm

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@ yeah.. you know me ;) #socpharm

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Everyone have a wonderful holiday season! Look forward to coming back rejuvenated in January. #socpharm

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@: Join us on Jan 2 for #rxprm @. Will chat abt the CMS regs on sunshine act, and maybe even delay in SM guidance #socpharm

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Thanks #socpharm ers, thanks for hosting @:

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Will do! MT @: : Join us Jan 2 for #rxprm @. Will chat abt CMS regs on sunshine act, & maybe even delay in SM guidance #socpharm

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@: Thanks for the great moderation & keeping me inline. I need to be slapped arnd often. Thats wht the wife says. #socpharm

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@: I don’t believe in hitting :) I’m a lover not a fighter. Thanks for sharing your insights. #socpharm

About Eileen O'Brien

Eileen has more than 16 years of digital healthcare marketing experience. She is an opinion leader on social media, and has been invited to speak at industry conferences and quoted in publications. As @eileenobrien she moderates the #SocPharm tweetchat the first Wednesday of every month at 8 pm ET which discusses pharma marketing and social media. She can also be found on Google+.

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Tweetbacks

  1. Eileen O'Brien
    December 17, 2011 at 12:28 am

    Transcript from Wed night's #socpharm tweetchat is now up: http://t.co/sHrskdoZ Taking a 2 week holiday break, see you Jan 4, 2012!

    Reply
  2. Sam Brown, Inc.
    December 17, 2011 at 8:09 pm

    RT @EileenOBrien: Transcript from Wed night's #socpharm tweetchat. http://t.co/EFYsb4h7 Taking a 2 week holiday break, see you Jan 4, 2012!

    Reply

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