JaeSelle:
Welcome to the #hcmktg & #socialmedia pharma chat (#socpharm). Please intro yourself & why you are interested in #hcsm. I’m Jess Seilheimer
JaeSelle:
We’ll assume that all tweets within #socpharm are your own and not your employers (unless you specifically declare them)
JaeSelle:
we are sharing valuable tweet space w/ @astrazenecaUS tnt as they sponsor their 1st chat # #RxSave http://bit.ly/eraSiy #hcsm #socpharm
EileenOBrien:
@JaeSelle Thanks so much for guest moderating while I’m at #hba event – will be chiming in #SocPharm from phone 
JaeSelle:
I’m going to do my best to toggle back & forth from @AstraZenecaUS #rxsave and #socpharm –highly interested in both. Everyone else?
PR_in_Pink:
@JaeSelle I’m doing the same! #socpharm
JaeSelle:
Timely T1 New Facebook Pages redesign & functionality- Who has played around w/it & become familiar over the past few days? #socpharm
PR_in_Pink:
T1 Must admit I haven’t looked into FB redesign. I think @jonmrich had a good post I’ve been meaning to catch up on. #socpharm
JaeSelle:
@EileenOBrien my pleasure! Thanks for asking, lots of #hba events lately. #socpharm
JaeSelle:
2 great posts do a great job of summing up the #facebook changes http://bit.ly/gHJ30I @jonmrich http://bit.ly/eB2GWJ @ignitehealth #socpharm
a0k:
@JaeSelle multitasking btw #rxsave, #socpharm & work! haaa.
JaeSelle:
@PR_in_Pink Yes @jonmrich‘s post is very detailed. I would reccomend you read it very slowly. Twice. it’s heavy but neccessary. #socpharm
Jeff_Greene:
Hi – just joining #socpharm. Don’t see many tweets, is fail whale out tonight?
JaeSelle:
you def get the #goldPharma star tonight RT @a0k @JaeSelle multitasking btw #rxsave, #socpharm & work! haaa.
PR_in_Pink:
Thanks for the add’l reading homework 
RT @JaeSelle: 2 great posts do a great job of summing up the #facebook changes #socpharm
JaeSelle:
@Jeff_Greene hey there, we are here, all multi tasking between #rxsave. #socpharm T1– facebook pages redesign/functionality
BrentWRose:
had to ditch the ipad in order to follow both #socpharm and #rxsave
EileenOBrien:
FB changes are such an issue when pharma has carefully crafted message & ISI! #SocPharm
Jeff_Greene:
Thanks @JaeSelle – I’m seeing tweets now #socpharm #rxsave
JaeSelle:
Given the functionality changes w/in the #facebook pages, ie: 1- keyword blocking, wonder if some might term #semantic filtering? #socpharm
eHealthStrat:
Hi I’m Jeremy from @ignitehealth #socpharm
Jeff_Greene:
Strike 1 for Apple. RT @BrentWRose had to ditch the ipad in order to follow both #socpharm and #rxsave
BrentWRose:
sorry to be lame #socpharm, eyes fixed on AZ’s chat….
eHealthStrat:
T1 Redesign is huge opportunity for Pharma to actually engage in social media…though ISI is more difficult to show now #socpharm
PR_in_Pink:
Maybe we should make the AZ Rx Savings chat a topic for next week? Very interesting to watch. #socpharm
BrentWRose:
@PR_in_Pink great idea #socpharm
JaeSelle:
@BrentWRose @eHealthStrat @jeff_Greene thanks for joining #socpharm it’s a multi-tasking type of night w/ #rxsaves no worries!
JaeSelle:
@eHealthStrat w/custom tabs, you can actually designate your #facebook “landing page” now. It’s actually easier to show ISI 1st #socpharm
BrentWRose:
#socpharm dumb q i always wanted to ask: if a trained rep can walk into an office and chat, why can’t I do the same think online?
JaeSelle:
@eHealthStrat For instance: Latisse has a custom tab- immediately directs to ISI before you ‘like’ the page http://on.fb.me/ibwX0o #socpharm
JaeSelle:
RT @BrentWRose: #socpharm dumb q i always wanted to ask: if a trained rep can walk into an office and chat, why can’t I do the same think online?
JaeSelle:
RT @PR_in_Pink: Maybe we should make the AZ Rx Savings chat a topic for next week? Very interesting to watch. #socpharm
A0K:
@eileenobrien i’d love some #socpharm feedback on my #Quora of yesterday re: accuracy of health info online– http://bit.ly/eDCHV2
PR_in_Pink:
Thanks! RT @NotesFromDaria: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm
JaeSelle:
@eHealthStrat what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom. thoughts? #socpharm
EllieRampart:
RT @PR_in_Pink: Thanks! RT @NotesFromDaria: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm
blogbrevity:
RT @NotesFromDaria: Added the #rxsave hashtag to whatthehashtag.com 4 anyone who wants to catch up on the great convo. #socpharm #rxsave
eHealthStrat:
@JaeSelle Agreed. But to have a true wall (Latisse “our wall” is against FB policy) ISI should be placed on same page as content #socpharm
arlyi:
interesting RT @jaeselle @eHealthStrat Latisse has a custom tab- directs to ISI before you ‘like’ the page http://on.fb.me/ibwX0o #socpharm
JaeSelle:
RT @PR_in_Pink Thanks! RT @NotesFromDaria: Added the #rxsave hashtag to whatthehashtag.com for anyone who wants to catch up on the great convo. #socpharm
m_j_mcconnell:
RT @jonmrich Everything you need to know about the new #Facebook Pages (plus a couple new tricks). Plz RT http://j.mp/dMvddI #hcsm #socpharm
eHealthStrat:
Absolutely RT @JaeSelle what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom #socpharm
Jeff_Greene:
Article on Walgreens 2011 mobile launches: http://cot.ag/hcZH2O #rxsave #socpharm
PR_in_Pink:
@a0k Wish I could help w/ your Quora Q – I’ll share with a fellow healthcare research colleague & see what she can add #socpharm
EileenOBrien:
@a0k will do over the weekend – need time to figure out Quora! #SocPharm
BrentWRose:
not a big #quora fan, yet. Nvr works well RT @EileenOBrien: @a0k will do over the weekend – need time to figure out Quora! #SocPharm
JaeSelle:
T2 Would like to stray from “social” talk on #socpharm 4 tnt & maybe dip toes into #mhealth engagement a little. #HotTopic specifically UX
EileenOBrien:
Gr8 idea RT @JaeSelle: RT @PR_in_Pink: Maybe we should make the AZ Rx Savings chat a topic for next week? interesting to watch. #socpharm
JaeSelle:
like twitter it’s a game of knowing what/who to follow RT @EileenOBrien @a0k will do over the wknd -need time to figure out Quora! #SocPharm
Jeff_Greene:
Re: Facebook @jaeselle @ehealthstrat Wouldn’t FDA guidance be a really big help right about now? LOL #socpharm
PR_in_Pink:
LOL–raising my glass to @Jeff_Greene for 1st FDA guidance reference of the night #socpharm
BrentWRose:
Frgot abt the game ; ) RT @PR_in_Pink: LOL–raising my glass to @Jeff_Greene for 1st FDA guidance reference of the night #socpharm
JaeSelle:
RT @eHealthStrat: Absolutely RT @JaeSelle what ab/ showing full ISI 1st as an attempt to “get it over with” & then have abbreviated at the bottom #socpharm
arlyi:
w/ platforms like FB ever evolving I don’t think FDASM guidance would be as helpful as we sometimes like to think it will be #socpharm
arlyi:
Def a lot of dumb uses of QR codes, but IMO you see that w/ any new tech #socpharm
WriteWithStan:
Twitter chat 16th led by @AstraZenecaUS @TonyJewell #rxsave #socpharm – can’t wait to discuss Seroquel – http://tinyurl.com/47oex7w
JaeSelle:
yep. I want to take everyone on a field trip to BestBuy 2 see how they REALLY work RT @arlyi Def a lot of dumb uses of QR codes #socpharm
arlyi:
my fav was a QR code in an email linking to a capabilities demo on the web so i could view…on my phone… like really? #socpharm
PR_in_Pink:
Agree w/ @arlyi – FDASM guidelines may be outdated by the time they come out, if ever. #socpharm
JaeSelle:
agree! RT @arlyi w/ platforms like FB ever evolving, don’t think FDASM guidance wld be as helpful as we maybe think it will be #socpharm
EileenOBrien:
Agree RT @arlyi: w/ platforms like FB ever evolving I don’t think FDASM guidance would bbas helpful as we like to think it will b #socpharm
JaeSelle:
that’s what im talking a/b. wheres the UX plan? RT @arlyi QR code in email link to a capes demo online so i cld view on my phone? #socpharm
Jeff_Greene:
Thank you, thank you @PR_in_pink @BrentWRose #socpharm
Jeff_Greene:
So @JaeSelle re: mhealth – why do we talk apps & not mobilized sites? E&Y report tells me the browser is still king. #socpharm
JaeSelle:
for what type of content? RT @Jeff_Greene re: mhealth-why do we talk apps & not mobilized sites? E&Y report tells me browser= king #socpharm
arlyi:
@jaeselle unfort too often ppl who dont use/understand the tech are in a strategic/creative DM capacity…education is CRITICAL #socpharm
JaeSelle:
RT @arlyi: @jaeselle unfort too often ppl who dont use/understand the tech are in a strategic/creative DM capacity…education is CRITICAL #socpharm
Jeff_Greene:
@arlyi Gawd that’s terrible – “The QR Code That Ate Cleveland” #socpharm
BrentWRose:
see you nxt time #socpharm…lots to more to talk about nxt week.
a0k:
@BrentWRose Give Quora a chance! I got answers/ follows from HCPs: major targeting opp for KOLs. #socpharm cc: @jaeselle @eileenobrien
PR_in_Pink:
@JaeSelle Thanks for moderating our multi-tasking chat tonight! Have a great week everyone & looking fwd to next week’s chat #socpharm
BrentWRose:
RT @BrentWRose: @a0k everytime I try it stalls and crashes #socpharm #quora
EileenOBrien:
Thanks so much to @JaeSelle for leading #SocPharm tonight! I’ll post transcript link.
JaeSelle:
thx to all who participated in the multi-tasking #socpharm chat! Look fwd 2 chatting a/b @AstraZenecaUS bold #SoMe effort next week #rxsaves
Jeff_Greene:
Sorry my #socpharm pad wasn’t refreshing, I may have missed some Qs at the end. Great job @JaeSelle and all multi-tweeters tonight!
BrentWRose:
Anyone know how many followers AZ had b4 the chat 2nite? Would love to check the stats 1 week latr #socpharm
PR_in_Pink:
My thought exactly! RT @apdolan: Anyone blogging about this 2morrow? Can’t wait to see what ppl thought in more than 140! #rxsave #socpharm
JaeSelle:
GREAT question RT @BrentWRose Anyone know how many followers AZ had b4 the chat 2nite? Would love to check the stats 1 week latr #socpharm
foxepractice:
Transcript from tonight’s #rxsave chat http://t.co/xFbhBvS #socpharm #pharma
About Eileen O'Brien
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