#SocPharm Tweetchat Transcript 8/24/2011

EileenOBrien:
Welcome everyone to this week’s edition of the #socpharm tweetchat – we talk #pharma marketing & social media best practices.

EileenOBrien:
Say hello & introduce yourself to the #socpharm group. I’m Eileen, work at Siren Interactive, focus on #rarediseases, passionate about both.

EileenOBrien:
One of the #socpharm “rules” is that when someone mentions the FDA we r supposed to take a sip of our drink, whether water, wine or whatever

EileenOBrien:
I’ve got a cold, so I’ll be sipping Niquil at #socpharm tonight

friedah03:
Hi all you #socpharm tweeps. Frieda Hernandez here from Siren Interactive where I focus on #raredisease #epharma #epatient #fdasm #socpharm

joshdbrett:
Joshua, Philadelphia. Will try to join in but will be in and out during chat. #socpharm

EileenOBrien:
@joshdbrett Welcome to #socpharm!

SanofiUS:
Stacy Burch, Sanofi #socpharm

ellenhoenig:
hi all; will join for as long as i can tonight! #socpharm I focus on patients, positioning and marketing!

EileenOBrien:
T1: FB pharma walls r open to comments. if you look at GSK baby comments http://t.co/WEZJhw9 u can c negatively. Inevitable? #socpharm

EileenOBrien:
@ellenhoenig: @SanofiUS: Thanks for joining us Ellen & Stacy. #socpharm

SanofiUS:
Glad to be here! I might be in and out, just to let you know. #socpharm

EileenOBrien:
Think @pharmaguy may have overestimated the “Flash mob” at @GSKUS page, Just 6 people #socpharm

EileenOBrien:
@SanofiUS: So Sanofi are among the pharmacos who opened up FB comments on corp page. Can u share thinking? #socpharm

ellenhoenig:
@EileenOBrien: hopefully some of these negative comments will die down after the honeymoon stage? Don’t think we can focus on them.#socpharm

EileenOBrien:
T1: Pfizer FB page had some of the same people commenting negatively. I think both set clear expectations around terms of use. #socpharm

friedah03:
IMHO, whenever you engage with people a percentage of that interaction will be negative. Inevitable, especially 4 a corp #socpharm #socpharm

EileenOBrien:
@ellenhoenig: Agree, think they’ll get bored and go away. #socpharm

SanofiUS:
Sanofi followed very similar process to GSK and Pfizer with clear expectations on TOU and Rules of engagement. #socpharm

ellenhoenig:
@EileenOBrien: T!: i do think it is a shame that many of the disease fb pages were closed down and only company ones remain… #socpharm

EileenOBrien:
@SanofiUS: Yes, some people just didn’t want to understand that FDA makes rules not pharma. Definite personal agendas. #socpharm

joshdbrett:
@ellenhoenig: I agree that it is a shame. They’re missing the greatest potential benefits of #socpharm

EileenOBrien:
@ellenhoenig: Still a few FB disease pages (couple 4 hemophilia) left. #socpharm

EileenOBrien:
My fav is http://t.co/RlEdHAM where substantive convo happening – that’s what it’s all about! #socpharm

EileenOBrien:
T2: @sermo survey on what docs do/don’t want to hear about at dinner mtgs: http://t.co/nzMyH7K Any surprises? #socpharm

friedah03:
Engagement may help re:some people just didnt want to understand that FDA makes rules not pharma. Definite personal agendas. #socpharm

SanofiUS:
@EileenOBrien: any suggestions for correcting this perception? #socpharm

ellenhoenig:
Agree; Like this! thanks for sharing lRT @EileenOBrien: : My fav is http://t.co/NgkECMr where substantive convo happening – #socpharm

CareerFinesse:
RT @SocialMediaLaw1: NEW #LinkedIn Group: #SocialMedia Law http://t.co/jWgHVTN #FINRA #HIPAA #SocPharm #SMLaw (Non-lawyers welcome)

EileenOBrien:
@SanofiUS Ongoing education. I worked in hospitals/physicians for years but didn’t know about fair balance until shift to pharma #socpharm

friedah03:
@SanofiUS @EileenOBrien Suggestion: Educate about regs. People outside of pharma just don’t know/understand the restrictions #socpharm

EileenOBrien:
Pharma needs to use easy to understand language & explain pharma regs. Will take repetition. #socpharm

ellenhoenig:
Actually 27% of doctors saying they avoid medical meetings due to transparency reporting is pretty significant…@EileenOBrien: T2: #socpharm

joshdbrett:
Your mouth to the FDA’s ears! RT @EileenOBrien: Pharma needs to use easy to understand language & explain pharma regs. #socpharm

SanofiUS:
@EileenOBrien By posting on facebook or do you recommend other methods/tools to educate? #socpharm

ellenhoenig:
might consider use of video..@SanofiUS: @EileenOBrien: By posting on facebook or do you recommend other methods/tools to educate? #socpharm

SanofiUS:
@ellenhoenig @EileenOBrien Good suggestion! Thanks #socpharm

EileenOBrien:
@ellenhoenig @SanofiUS Yes video would be an excellent approach, especially for pts w/lower literacy levels. #socpharm

EileenOBrien:
So back to T2: The evergreen topic of insurance & reimbursement still popular with docs! #socpharm

EileenOBrien:
T2: Sorry here’s the summary, didn’t realize you had to download it: http://t.co/W3RTtQc #socpharm

ellenhoenig:
esp w growing use of biologics &specialty Rx, insurance & reimbursement import to docs &patients @EileenOBrien: So back to T2: #socpharm

EileenOBrien:
I do like the “stump the speaker” reco one doc had, the idea of panels w/great Q&A sessions sounds appealing. #socpharm

friedah03:
Agreed YouTube RT @ellenhoenig: might consider use of video @SanofiUS: : @EileenOBrien: By posting on FB or do u recommend other…? #socpharm

EileenOBrien:
T3: Survey of journal ads found only 18% in compliance! How does that happen? #socpharm http://t.co/9gvyRa1

pharma411:
Video= leverage ur multi-lingual HCP’s to help articulate the message in the language of ur patient pop #socpharm

pharma411:
multi language versions of video don’t need 2cost fortune- unless ur ad agency pushes a $100k series of shoots (lke@ my old co #socpharm

EileenOBrien:
T3: I don’t work in print, but certainly interactive ads are reviewed w/ a fine tooth come by med/legal/compliance. #socpharm

SanofiUS:
Have to step out. Good chat and thanks for the suggestions. #socpharm

pharma411:
T3-if tht’s true, that proves that moving on SM presence isn’t as risky.Even w/rules we still suck at promo compliance #socpharm

friedah03:
LOL! RT @pharma411: : T3-if thts true, proves that moving on SM isnt as risky.Even w/rules we still suck at promo compliance #socpharm

joshdbrettT3:
Regulations that, however well-intentioned, are too hard to understand and follow. #socpharm

EileenOBrien:
T4: Merck using Greg Allman for Hep C awareness: http://t.co/Yf2rkr3 Effective role model? Use of celebrities still valuable? #socpharm

JonMichaeli:
RT @EileenOBrien: Tonight at 7 pm CST at #socpharm we’ll be talking @sermo survey of docs do/don’t like from #pharma dinners: http://t.co/nzMyH7K +other topx

pharma411:
T4- our research says Yes on celebrities, most of time. Surprise result=young Type1 Diabetics want Brett Michaels #socpharm

pharma411:
T4- Of course the parents of yng Type 1′s don’t want Brett Michaels #socpharm

EileenOBrien:
@pharma411: WOW, that so fascinates me. We talked about Brett Michaels at seminar & two 20-30 yo women bloggers said yuck! #socpharm

ellenhoenig:
@EileenOBrien: t3: frighteningly low but if I remember, study reflects ads from a few yrs ago? #socpharm

friedah03:
Shocker, that’s why their kids do RT @pharma411: : T4- Of course the parents of yng Type 1s dont want Brett Michaels #socpharm

EileenOBrien:
@ellenhoenig: As always Ellen you r right! Ads were from Nov 2008. #socpharm

scopedbylarry:
RT @ellenhoenig: esp w growing use of biologics &specialty Rx, insurance & reimbursement import to docs &patients @EileenOBrien: So back to T2: #socpharm

EileenOBrien:
Think Nick Jonas would be the perfect fit – liked by parents & kids, assuming he doesn’t pull a Tiger Woods #socpharm

FiercePharma:
RT @EileenOBrien: : Tonight at 7 pm CST at #socpharm we’ll be talking @sermo survey of docs do/don’t like from #pharma dinners: http://t.co/nzMyH7K +other topx

pharma411:
@EileenOBrien: I agree on the 20-30 yo women on Brett. The sample was 12 to 24, 58% male. Maybe that drove overall score #socpharm

pharma411:
Agree RT @EileenOBrien: : Think Nick Jonas would be perfect fit -liked by parents & kids, assuming he doesn’t pull a Tiger Woods #socpharm

pharma411:
Have to run- thanks to all! #socpharm

EileenOBrien:
Before we go wanted to share speakers announced for #SXSH in Philly. Some of my favs: sxsh.org. #socpharm

EileenOBrien:
Excited to c @meredithressi @healthythinker @edbennett @whydotpharma @leighfazzina @melissakdavies all speaking at #sxsh sxsh.org #socpharm

ePharma_Lem:
“@jonmrich: Some new Facebook features for Pharma and a video demo of how to use them. http://t.co/5cNltqU #hcsm #socpharm”

EileenOBrien:
Thanks everyone to joining in #socpharm tonight. I’ll let you know when I post the transcript. Good night.